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Big Data: Show Me the Money
Jeff Kelly, Principal Analyst
February 27, 2015
Big Data Market Is Moving
2 © Wikibon 2015
$7.3
$11.8
$18.6
$28.3
$38.4
$45.3
$50.1
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
2011 2012 2013 2014 2015 2016 2017
Big Data Market Forecast, 2011-2017
(in $US Billions)
Breaking Down the Market
3 © Wikibon 2015
$411
$459
$550
$621
$1,954
$2,124
$2,349
$4,403
$5,122
$10,302
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000
NoSQL
DM SW
Networking
Hadoop
SQL
Cloud
Apps & Analytics
Storage
Compute
Pro. Services
Big Data Revenue by Type, 2014
(in $US Millions)
Big Data ≠ Hadoop
4 © Wikibon 2015
Big Data Lifecycle
5 © Wikibon 2015
Ingest
Store
ProcessAnalyze
Visualize
Act
Governance
& Security
Monetizing Big Data
• Big Data 1.0: Cost
Savings and Reduction
On IT Investment
• Big Data 2.0: Revenue
Generation and
Operational Efficiency
6 © Wikibon 2015

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Jeff Kelly, Wikibon Slides; Big Data Summit 2015

  • 1. Big Data: Show Me the Money Jeff Kelly, Principal Analyst February 27, 2015
  • 2. Big Data Market Is Moving 2 © Wikibon 2015 $7.3 $11.8 $18.6 $28.3 $38.4 $45.3 $50.1 $0.0 $10.0 $20.0 $30.0 $40.0 $50.0 $60.0 2011 2012 2013 2014 2015 2016 2017 Big Data Market Forecast, 2011-2017 (in $US Billions)
  • 3. Breaking Down the Market 3 © Wikibon 2015 $411 $459 $550 $621 $1,954 $2,124 $2,349 $4,403 $5,122 $10,302 $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 NoSQL DM SW Networking Hadoop SQL Cloud Apps & Analytics Storage Compute Pro. Services Big Data Revenue by Type, 2014 (in $US Millions)
  • 4. Big Data ≠ Hadoop 4 © Wikibon 2015
  • 5. Big Data Lifecycle 5 © Wikibon 2015 Ingest Store ProcessAnalyze Visualize Act Governance & Security
  • 6. Monetizing Big Data • Big Data 1.0: Cost Savings and Reduction On IT Investment • Big Data 2.0: Revenue Generation and Operational Efficiency 6 © Wikibon 2015