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1Section name
Scaling	
  Agile	
  at	
  Spo.fy	
  
Building Better Products: Software Development Summit
Joakim Sundén, Spotify
2Section name
Joakim Sundén
Agile Coach at
Spotify since 2011
@joakimsunden
TODO: INSERT PICTURE OF US?
Section name 3
The right music for every moment
4
75M+ MAU
20M+ paying subs
1.5B+playlists
June 2015March 2011
10M+ MAU
1M+ paying subs
100+engineers
250M+playlists
800+engineers
3dev sites 5dev sites
10squads 90+squads
5
Paid more than $3B in royalties
by June 2015 and $300M+ in
first three months of 2015
alone
US Music industry according
to RIAA, is valued at $6.972B in
2014
6Section name
Autonomy
•  Feel like a mini-startup
•  Self-organizing
•  Cross-functional
Squad
P
C
Section name 9
Chapter
P P P P
Squad Squad Squad Squad
Chapter
Chapter CL
CL
Tribe
P P P P
Squad Squad Squad Squad
CL
CL
P P P P
Squad Squad Squad Squad
CL
CL
Tribe Leads
AC
AC
UX
”Provide fast and
reliable access to all
the world's music”
”Enable high product
development speed
while maintaining a
highly available
service”
Section name 12
Music Player Tribe
Backend
STOCKHOLM GOTHENBURG
P
Gais Krill Trams
Frontend
QA/TA (+AC)
Core
P
Graph BFS Rafiki
P P
P
P
MQContent
Content 2
Content
Frontend
Backend
AC
Guilds
P P P P
Squad Squad Squad Squad
Chapter
Chapter
P P P P
Squad Squad Squad Squad
Chapter
Chapter
Guild
Tribe	
   Tribe	
  
Alliance	
  
Alliance	
  leads	
  
08/10/15	
   15	
  
	
  	
  
2015	
  
16
The reporting structure
Alliance lead
Tribe leadTribe lead
Chapter lead
EngineerEngineer Engineer
Chapter lead Agile coaches
Tribe lead
CTO
Alliance lead Tribe lead
CEO
17
Tribe leadTribe lead Tribe lead
Chapter lead
EngineerEngineer Engineer
Chapter lead Agile coaches
supporting
The reporting structure
CTO
Alliance leadAlliance lead Tribe lead
CEO
Section name 18
Organic structure If you need to know exactly
who is making decisions,
you are in the wrong place
Alignment	
  &	
  Autonomy	
  
Alignment
False dichotomy!
Do what I
say!
Autonomy
Do whatever
Alignment	
  enables	
  Autonomy	
  
High
Alignment
High Autonomy
Build a bridge!
Micromanaging
organization
Indifferent
culture
Entrepreneurial
organization
Chaotic
culture
Authoritative
organization
Conformist culture
Innovative
organization
Collaborative
culture
We need to cross
the river
Figure out how!
We need to cross
the river
Low
Alignment
Low Autonomy
Hope someone is
working on the river
problem…
Source: Stephen Bungay,“Art of Action”
08/10/15	
   21	
  
08/10/15	
   22	
  
Section name 23
Section name 24
Celebrate	
  failure	
   How we shot
ourselves
in the foot
Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei
lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh
sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm
WTF?
Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj
dpijslkjdlldk slkdflk sdflk sdlk kjsdf
Sdflk sdfsdfasdf
Internal blog:
Celebrate failure!
Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei
lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh
sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm
dfkj dfjh slkkd dj dflkj sdfkjh sdf
Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj
dpijslkjdlldk slkdflk sdflk sdlk kjsdf
Sdflk sdfsdfasdf
Internal blog:
Section name 26
Values Culture Org Structure
Empowerment Autonomy Squads
Trust Servant leadership Chapters
Collaboration Teamwork Teams on all levels
Joakim Sundén
@joakimsunden
joakim.sunden@spotify.com
www.joakimsunden.com
Spotify blog - labs.spotify.com

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Joakim Sunden - Scaling Agile at Spotify for MassTLC

  • 1. 1Section name Scaling  Agile  at  Spo.fy   Building Better Products: Software Development Summit Joakim Sundén, Spotify
  • 2. 2Section name Joakim Sundén Agile Coach at Spotify since 2011 @joakimsunden TODO: INSERT PICTURE OF US?
  • 3. Section name 3 The right music for every moment
  • 4. 4 75M+ MAU 20M+ paying subs 1.5B+playlists June 2015March 2011 10M+ MAU 1M+ paying subs 100+engineers 250M+playlists 800+engineers 3dev sites 5dev sites 10squads 90+squads
  • 5. 5 Paid more than $3B in royalties by June 2015 and $300M+ in first three months of 2015 alone US Music industry according to RIAA, is valued at $6.972B in 2014
  • 8. •  Feel like a mini-startup •  Self-organizing •  Cross-functional Squad P C
  • 10. Chapter P P P P Squad Squad Squad Squad Chapter Chapter CL CL
  • 11. Tribe P P P P Squad Squad Squad Squad CL CL P P P P Squad Squad Squad Squad CL CL Tribe Leads AC AC UX ”Provide fast and reliable access to all the world's music” ”Enable high product development speed while maintaining a highly available service”
  • 12. Section name 12 Music Player Tribe Backend STOCKHOLM GOTHENBURG P Gais Krill Trams Frontend QA/TA (+AC) Core P Graph BFS Rafiki P P P P MQContent Content 2 Content Frontend Backend AC
  • 13. Guilds P P P P Squad Squad Squad Squad Chapter Chapter P P P P Squad Squad Squad Squad Chapter Chapter Guild
  • 14. Tribe   Tribe   Alliance   Alliance  leads  
  • 15. 08/10/15   15       2015  
  • 16. 16 The reporting structure Alliance lead Tribe leadTribe lead Chapter lead EngineerEngineer Engineer Chapter lead Agile coaches Tribe lead CTO Alliance lead Tribe lead CEO
  • 17. 17 Tribe leadTribe lead Tribe lead Chapter lead EngineerEngineer Engineer Chapter lead Agile coaches supporting The reporting structure CTO Alliance leadAlliance lead Tribe lead CEO
  • 18. Section name 18 Organic structure If you need to know exactly who is making decisions, you are in the wrong place
  • 19. Alignment  &  Autonomy   Alignment False dichotomy! Do what I say! Autonomy Do whatever
  • 20. Alignment  enables  Autonomy   High Alignment High Autonomy Build a bridge! Micromanaging organization Indifferent culture Entrepreneurial organization Chaotic culture Authoritative organization Conformist culture Innovative organization Collaborative culture We need to cross the river Figure out how! We need to cross the river Low Alignment Low Autonomy Hope someone is working on the river problem… Source: Stephen Bungay,“Art of Action”
  • 25. Celebrate  failure   How we shot ourselves in the foot Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm WTF? Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj dpijslkjdlldk slkdflk sdflk sdlk kjsdf Sdflk sdfsdfasdf Internal blog: Celebrate failure! Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm dfkj dfjh slkkd dj dflkj sdfkjh sdf Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj dpijslkjdlldk slkdflk sdflk sdlk kjsdf Sdflk sdfsdfasdf Internal blog:
  • 26. Section name 26 Values Culture Org Structure Empowerment Autonomy Squads Trust Servant leadership Chapters Collaboration Teamwork Teams on all levels