4. 4
75M+ MAU
20M+ paying subs
1.5B+playlists
June 2015March 2011
10M+ MAU
1M+ paying subs
100+engineers
250M+playlists
800+engineers
3dev sites 5dev sites
10squads 90+squads
5. 5
Paid more than $3B in royalties
by June 2015 and $300M+ in
first three months of 2015
alone
US Music industry according
to RIAA, is valued at $6.972B in
2014
10. Chapter
P P P P
Squad Squad Squad Squad
Chapter
Chapter CL
CL
11. Tribe
P P P P
Squad Squad Squad Squad
CL
CL
P P P P
Squad Squad Squad Squad
CL
CL
Tribe Leads
AC
AC
UX
”Provide fast and
reliable access to all
the world's music”
”Enable high product
development speed
while maintaining a
highly available
service”
12. Section name 12
Music Player Tribe
Backend
STOCKHOLM GOTHENBURG
P
Gais Krill Trams
Frontend
QA/TA (+AC)
Core
P
Graph BFS Rafiki
P P
P
P
MQContent
Content 2
Content
Frontend
Backend
AC
13. Guilds
P P P P
Squad Squad Squad Squad
Chapter
Chapter
P P P P
Squad Squad Squad Squad
Chapter
Chapter
Guild
16. 16
The reporting structure
Alliance lead
Tribe leadTribe lead
Chapter lead
EngineerEngineer Engineer
Chapter lead Agile coaches
Tribe lead
CTO
Alliance lead Tribe lead
CEO
17. 17
Tribe leadTribe lead Tribe lead
Chapter lead
EngineerEngineer Engineer
Chapter lead Agile coaches
supporting
The reporting structure
CTO
Alliance leadAlliance lead Tribe lead
CEO
18. Section name 18
Organic structure If you need to know exactly
who is making decisions,
you are in the wrong place
19. Alignment
&
Autonomy
Alignment
False dichotomy!
Do what I
say!
Autonomy
Do whatever
20. Alignment
enables
Autonomy
High
Alignment
High Autonomy
Build a bridge!
Micromanaging
organization
Indifferent
culture
Entrepreneurial
organization
Chaotic
culture
Authoritative
organization
Conformist culture
Innovative
organization
Collaborative
culture
We need to cross
the river
Figure out how!
We need to cross
the river
Low
Alignment
Low Autonomy
Hope someone is
working on the river
problem…
Source: Stephen Bungay,“Art of Action”