8. //4 MARKETING OBJECTIVES
PERFECT FOR SOCIAL MEDIA
• Brand Awareness
• Customer Service
• Lead Generation
• Community Building/
Increased Brand
Affinity
MASTERMINDS
10. //OBJECTIVE #1 - BRAND AWARENESS
// DON’T
“Congrats to Jimmy K. on
winning $21,000 on Triple
Bonus Frenzy today! Yet
another big winner! With
1,200 slots, your jackpot
could be just a spin away."
MASTERMINDS
11. //OBJECTIVE #1 - BRAND AWARENESS
// DO
“Congrats to Jimmy K. on
winning $21,000 on Triple
Bonus Frenzy today! Yet
another big winner! With
1,200 slots, your jackpot
could be just a spin away."
“What would you do with
$20 grand? Leave your
suggestion here for
Jimmy K. because he just
scored himself $21,000
on Triple Bonus Frenzy.
Rock on Jimmy!”
MASTERMINDS
12. //OBJECTIVE #1 - BRAND AWARENESS
// DON’T
“Don’t miss the grand
opening of our new
steakhouse this month!
With a variety of delicacies
from seafood to chicken
and of course, scrumptious
steaks, this beautiful new
restaurant has something
for every taste bud!"
MASTERMINDS
13. //OBJECTIVE #1 - BRAND AWARENESS
// DO
“Don’t miss the grand
opening of our new
steakhouse this month!
With a variety of delicacies
from seafood to chicken
and of course, scrumptious
steaks, this beautiful new
restaurant has something
for every taste bud!"
The grand opening of our
new steakhouse is so close
we can taste it. What is
your favorite cut of steak and
how do you like it cooked?
(Embed food shot and/or a link to the menu)
MASTERMINDS
21. //OBJECTIVE #2 - CUSTOMER SERVICE
• Be timely
• Be human
• Be genuine
• Acknowledge the customer’s feelings
• Guide the conversation offline if it gets complex
MASTERMINDS
22. //
RESPOND TO POSITIVE POSTS
Thanks for the kudos.
Kind words are always
appreciated! :)
MASTERMINDS
23. //
RESPOND TO POSITIVE POSTS
I’ll be sure to pass
on your compliments
to the chef!
MASTERMINDS
25. //REACTIONS TO NEGATIVE POSTS
Ouch. We’re so sorry to hear
about your bad experience.
Please email me, I would like to
learn more so that we can be
sure this never happens again.
MASTERMINDS
26. //REACTIONS TO NEGATIVE POSTS
Thanks everyone for your
comments. We are trying to
work out the kinks. We are
passing this information on
to the Executive Chef.
MASTERMINDS
27. //REACTIONS TO NEGATIVE POSTS
Sorry to hear about your run
of bad luck. I assure you that
using your club card does
not change the game’s odds.
Sounds like you need a lucky
charm. Anyone have a favorite
lucky charm they carry?
MASTERMINDS
30. // OBJECTIVE #3 - LEAD GENERATION
Social media is
word-of-mouth
ON STEROIDS!
MASTERMINDS
31. // OBJECTIVE #3 - LEAD GENERATION
• Social Database
• Email Database
• Player Club Membership
• Inviting Trial
MASTERMINDS
32. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
AKA
LOYALTY PROGRAM
MASTERMINDS
33. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
34. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Hit “Like” if you are as big a
Charlie Daniels fan as I am!
Maybe I’ll run into him tonight!
Hey a girl can dream right?
MASTERMINDS
35. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Has anyone stopped by Gold’s
Deli to try out their AMAZING
new cupcakes??? I had the
strawberry and it was DIVINE!!!
What should I try today...
Peanut Butter, Red Velvet
or Chocolate??
MASTERMINDS
36. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Happy Moo-nday Boomtownies!!!
Just wondering...what’s your
favorite slot machine? I like
anything with a “bonus round”
... makes me feel like I get more
bang for my “buck” ... hehe ...
what about you?
MASTERMINDS
37. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
38. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
39. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
MASTERMINDS
40. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Bait bucket” - wallet or gambling kitty
MASTERMINDS
41. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Twang” - gently tugging on a fellow
Facebooker’s rubberband or
wristband to say hello and
introduce yourself.
MASTERMINDS
42. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Standers” - people who always
“Bait bucket” - wallet or gambling kitty
stand up to perform
their bonuses.
MASTERMINDS
43. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
• 71% of community members say they
are more likely to purchase from a brand
• 66% of community members
note that the community has made
them more loyal to a brand
• 63% of community members note that
they will recommend brand to
friends/family
Sources: Universal McCann, Exact Target
MASTERMINDS
44. HOW CAN THE
// INTEGRATION
OF SOCIAL MEDIA INCREASE
THE EFFECTIVENESS OF YOUR
CURRENT MARKETING EFFORTS?
MASTERMINDS
51. ADVERTISEMENT
16th president missing,
spotted at Biloxi casino
Lure of new
penny slots
believed to be
impossible for
Abe to resist.
BILOXI — Abraham
Lincoln has gone
missing from his
iconic position at
Mt. Rushmore, the
Lincoln
Memorial,
and even the fivedollar bill. Authorities
believe the former
U.S. President is
currently in Biloxi,
Mississippi at Beau
Rivage Resort &
Casino.
Honest Abe abandons stonefaced quartet to find new slot on the Gulf Coast.
he’s tryin’ to win those
penny slots,” wagers
Beau player, Hank.
“What, with everyone
else cashing in on his
face—why shouldn’t
he get a piece
Alleged
sightings of the action?”
have been made of
Mr. Lincoln on the Speculation by the
authorities
Beau Rivage slot local
floor. Eyewitnesses further supports a
claim to have seen link between the
the 6’4” bearded man surplus of new penny
playing the various slot machines and
recent
penny
machines, Lincoln’s
periodically jumping visits to the Resort
for joy and shouting & Casino. In fact,
“Boo-ya,” “Who’s your it’s rumored that
daddy?!” and “Papa Lincoln was planning
needs a new stove an escape to Beau
Rivage for some time,
pipe hat.”
and with the resort
One Beau patron was now boasting over
more than willing to 800 penny machines,
put in his two cents it was simply too
on the recent Lincoln enticing for him to
sightings. “I betcha pass up.
“Rumors had been
flying for months,”
mentioned a worker at
the Lincoln Memorial.
“He was very aware
of all the hot, new
penny games: Lucky
Penny, Goldfish 2,
Max Win. We all
knew it was only a
matter of time before
he got his hands on
those games. The
guy’s a born winner.”
Sightings are not
limited to the slot floor,
however. Scores of
people have claimed
to see him “living it
up” all over Beau
Rivage. “I saw him at
EIGHT75,” said one
Beau employee. “And
let me tell you
something. The man
can dance.”
Abe’s rumored official
facebook page,
facebook.com/AbeAtBeau,
certainly seems to
indicate he’s having
a good time. But
hey, it’s been almost
150 years since the
guy’s last vacation,
so if it is really him
down
there,
few
could argue that he
doesn’t deserve it.
A man, believed to be Abe Lincoln, plays the
new penny slots at Beau Rivage.
MASTERMINDS
72. Secrets from the Stove Recipe Contest
Entry Form
Name of Recipe: __________________________________________________________
Your Name: Chef__________________________________________________________
Address: ___________________________ City: ________________ Zip: ___________
Phone Number: _______________________ Cell Number: _______________________
E-mail Address: __________________________________________________________
I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos,
and other images for promotional use.
Signature: ___________________________________ Date:___________________
MASTERMINDS
