1. Mateshwar Bansal
Mobile : +91 868 99 99 768
Email : mateshwar@outlook.com
Professional Synopsis
MBA (Sales & Marketing) from Devi Ahilya Vishwa Vidhyalay, Indore with over 20 years of hard-core rich Sales & Marketing experience
& expertise in Strategic Planning & Management, Brand Management, Launches & Promotions, Channel Management, Key Account
Management and Team Management across various Sectors.
Proven experience to develop and implement sales and marketing strategy, managing business operations with focus on top-line and
bottom-line performance.
Career Objective
I would like to work with an organization, which will give me the opportunity to grow, both professionally and personally. In my quest to
ultimate head the operations of consumer durable/non-durable organization, I now look for greater exposure in Sales & Marketing
functions, enabling me to grow vertically and horizontally in my career, thus improving my future prospects by contributing profitably and
creatively to the welfare of the organization, and by inculcating the spirit of entrepreneurship in every team member
Organizational Experience
BAJAJ ELECTRICALS LTD.
The group is one of the oldest business conglomerates in India, the group comprising of 25 companies with turnover over of INR 280
Billion and around 36000 employees.
Innovation & Commercialization Head – Consumer Products April’2016 onwards…………….
Key Responsibilities:
 Develop & implement a structured innovation & commercialization process.
• Define, direct, establish, maintain, and plan the overall process and goals for a product strategy department.
 Works closely with Market Research team to review and use existing client insights to aid in innovation
 Monitor long-range needs for product planning, and for identifying and directing the development of new products or major
market segments.
 Launch and enhance offerings, and monitor success against business goals
 Conduct post-launch assessment of newly implemented initiatives.
Sales & Marketing Head – Air Coolers September’2012 to March’2016
Key Responsibilities:
 Managing Air Cooler business with focus on top-line & bottom-line performance
 Planning & development of aggressive Sales & Marketing strategies with a view to ensure better market penetration and correct
brand positioning.
 Track, analyze & monitor market trends, competition and customer reference to proactively fine tune the sales strategies and
increase market penetration.
 Formulating monthly / annual goals, short / long term budgets and develop business / operational plans for the achievement of
these goals.
 Specifying market requirements for current and future products by conducting market research supported by on-going visits to
customers and non-customers.
 Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through
market requirements, product contract, and positioning.
Key Achievements:
 Top-line growth by 37% (CAGR) and bottom-line improved by 23% over last season.
 Rationalization of existing SKUs and Introduction of high profitable and high volume SKUs.
 Close to achieve 2nd
highest selling cooler brand in India.
 Significant confidence increase in team, trade partners, supplier and top management.
 Planning and execution of Different Series-Different Distributor strategy successfully.

2. VIDEOCON INDUSTRIES LTD.
The group emerges as a USD 4 Billion global conglomerate continuing to set trends in every sphere of activities, operates through 7 key
sectors: Consumer Electronics & Home Appliances, GSM Mobile Services, Mobile Phones, D2H, Oil & Gas, Display Industry & its
components and Color Picture Tube Glass.
Product Head – Kenstar Air Coolers & MWO May’2009 to August’2012
 Joined the organization as Regional Product Head – Kenstar for Western India, promoted to Product Head Kenstar Air Coolers.
 Build & lead human talent team for smooth operations and faster growth of the organization.
 Achieved 100% growth in all product categories during 2009-2010 over previous year.
 Successfully launched new products like Geysers, Non Electric Water Purifies & Water Dispensers in the region.
USHA INTERNATIONAL LIMITED
Usha International is an associate company of the Siddharth Shriram Group. The company has been at the forefront of the country's
economic and corporate growth for over 50 years. It has been the marketing company for a large number of products manufactured by
the other group companies.
Senior Divisional Head – Maharashtra August’2007 to May’2009
Headed business operation of Appliances, Inverters, Fans, Sewing Machines, Auto Parts, Diesel Engines in Maharashtra.
 Achieved 150% growth in all product categories during 2008-2009 over previous year.
 Successfully retrieved the non-active dealer & distributor network in Maharashtra & Gujarat
HAVELL’S INDIA LIMITED
Havell’s is the flagship company of the QRG group of companies; it is the largest and the fastest growing Indian Multinational Electrical
Products Company with turnover of Rs.5000 Crore. The Company has its global aspirations with offices in London, Dubai, Bangladesh,
Sri Lanka and more than 24 branch offices in India and export products to over 45 countries.
Business Head – Rest of Maharashtra August’2005 to July’2007
Business Head – Rest of Maharashtra to look after all 9 divisions - CFL, Fan, Lighting, Bath Fittings, Modular Switches, Domestic
Products, Industrial Products, Electric Meters, Cable & Wires.
 Achieved business growth of 92% in 2006-2007 over 2005-2006.
 Build & lead human talent team for smooth operations and faster growth of the organization.
AKAI CONSUMER ELECTRONICS INDIA LTD
Akai Consumer Electronics India Ltd. is a multinational company from Japan, having joint venture with VIDEOCON INTERNATIONAL,
engaged into manufacturing, marketing/sales of Consumer Electronics and Home Appliances in India.
Business Manager – Gujarat June’1999 to July’2005
 Joined the company as ASM in 1999, promoted to DSM in 2000 and then promoted to Business Manager to look after entire
Gujarat Branch operations in April’03.
 Successfully completed multiple foreign trips, in which hundreds of dealers / distributors qualified in Gujarat in the year 2001 /
2003 & 2004.
THOMSON CONSUMER ELECTRONICS INDIA LTD
The company is multinational from France, which is no.1 in U.S.A. with the popular brand name RCA & THOMSON and no.2 in Europe,
enjoying different brand name all over like TELEFUNKEN in U.K. & USSR, SABA and NORMANDY in Germany with the presence of wide
range of products right from CTVs, Audios, Videos to key Telephones.
Area Sales Manager – Ahmedabad. December’1996 to May’1999
 Joined the organization as Sales Executive and promoted to ASM due to outstanding performance and extra-ordinary
achievement made in record time in September 1997.
 100% business growth in the year 1998 over previous year.
 Successfully retrieved the non-active dealer network in Saurashtra and Ahmedabad.
PERMIONICS INDIA LIMITED
Permionics India Ltd. is a highly dynamic and sales oriented organization with an aggressive sales and service policies. The company is
the pioneer and the only manufacturer of membrane for water purification and other application in India. They are the manufacturer and

3. marketing company for domestic water purifiers with the brand name of “Crystal Clear” and also bigger plants for mineral water and other
chemical applications for industrial use at large scale.
Marketing Executive – Vadodara. May’1995 to November’1996
 Joined the company as Sales Representative in May 1995, promoted to Marketing Executive in Sept. 1996
Core Competencies
Strategic Planning
 Managing business operations with focus on top-line & bottom-line performance.
 Prepare the business plan for the country, region & branch wise; including the budgeted numbers, profitability and revenue.
 Formulating strategies and reaching out to the unexplored market segments / customer groups for business expansion.
 Planning & development of aggressive Sales & Marketing strategies with a view to ensure better market penetration and correct
brand positioning.
Brand Management / Launches & Promotions
 Involved in all aspects of brand management, viz. product type and quality assessment, market placement and promotions strategy,
market tie-ups.
 Brand performance and analysis in relation to competition brands.
 Implementing pre/post launch sales promotional activities for brand building & market development.
Business Development
 Track, analyze & monitor market trends, competition and customer reference to proactively fine tune the sales strategies and
increase market penetration.
 Identifying and developing new streams for long-term revenue growth and maintaining relationships with trade to achieve business
objectives.
 Formulating monthly / annual goals, short / long term budgets and develop business / operational plans for the achievement of these
goals.
 Evolving strategies & activities to achieve desired business objectives.
Channel Management
 Identifying & network with financial strong & reliable distributors and channel partners, resulting in deeper market penetration &
improved market share.
 Building and maintaining healthy relationship with channel partners such as NT, MT, FMT & Institutional partners to expand product
reach and assist them to promote the product.
Team Management
 Leading, mentoring, monitoring & supporting a high achieving team and take them along to achieve pre-set monthly, quarterly &
yearly targets.
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst
Team members.
Academic Qualification
 Master of Business Administration in Marketing from D. A. V. Indore in 1995
 M. Com. from Ajmer University, Karauli, Rajasthan in 1993
 B. Com from Ajmer University, Gangapur City, Rajasthan in 1991
 Computer Skill - SAP, MS-Office (Word, Excel & Power Point), MS-DOS, MS-Windows.
Personal Details
 Date of Birth : 4th
January 1972.
 Languages : English, Hindi, Gujarati.
 Address : 702, Ravi Bldg., Jangid Estate C.H.S.Ltd., Nr. Vijay Park, Mira Road (East), Mumbai.