Sales Presentation.

2. startups
technology
business
We are a media company that
creates awesome content about
startups, technology and
business.

3. Social Media Following: 40,000
Average Social Shares per article: 102
EDM Database: 6,500
Open Rate: 25% - 30%
Male Readership: 51%
Female Readership: 49%
Monthly Unique Readers: 100,000 +
Monthly Page Impressions: 250,000 +
Average Time on Site: 3 minutes
Desktop vs Mobile: 65 / 35
Startup Daily

4. Content Partnerships
Startup Daily partners with brands in the startup, innovators and technology sectors to produce
bespoke content for those companies on a weekly basis.
The content can be used in a number of different ways by brands such as publishing to their own
sites for content marketing purposes, or across the Startup Daily publishing platform. Our content
is always original, written by local journalists and above all is engaging. After all, the content is
being used to encourage potential customers to interact with your business. We work with our
clients to map out a strategic content plan for the month ahead.
Examples of our content includes:
- Bespoke written content
- Bespoke podcasts
- Bespoke video series
- Bespoke reports and analysis pieces
Content has proven to be far more effective in converting leads to customers than traditional
display advertising, though this type of advertising is good for branding awareness. That is why at
Startup Daily we have flipped the traditional media business model on its head and include
display advertising as part of our content packages as standard whether the content we create is
published on our site or not.

5. UNDERSTAND IT CREATE IT
Our Process | Are we suited to work together ...
Are we the right partner for your brand?
Will you take our guidance so we can deliver quality results?
Are we hosting materials created or are you?
What are the boundaries we get to play within?
What story is the data telling us on day one, seven and fourteen
of a campaign we are running with your brand?
MEASURE IT

6. 1
TRIAL CONTENT
SERIES
$5,000 + GST
3 month contract
Display advertising
Branded content hub
6 pieces of content
Weekly reporting
1 round of revisions
$15,000 + GST
6 week contract
Display advertising
Branded content hub
6 videos up to 4 mins
3 videos up to 8 mins
Weekly reporting
1 round of revisions
$13,000 + GST
6 month contract
Display advertising
Branded content hub
6 episodes up to 10 mins
Episodic scripting
Weekly reporting
2 rounds of revisions
SIMPLE VIDEO
SERIES
2 3
6 EPISODE
WEB SERIES
PER MONTH: PER MONTH: PER MONTH:

7. 4
AUDIO CONTENT
SERIES
$6,500 + GST
3 month contract
Display advertising
Branded audio hub
Weekly podcast / radio
Weekly reporting
1 round of revisions
$10,000 + GST
3 month contract
Display advertising
Branded content hub
User engagement tool
Data collection
Comp compliance
Weekly reporting
$8,500 + GST
12 month contract
Display advertising
Branded content hubs
Bespoke content plan
Multimedia approach
Live activations
Research Activities
Monthly Reporting
LEADS
FOCUSED SERIES
5 6
PREMIUM
PARTNERSHIPS
PER MONTH: PER MONTH: PER MONTH:

8. HOW MANY VIDEO'S ARE INCLUDED IN
THE PREMIUM PACKAGE?
SOME FAQ'S.
Depending on the rest of your content requirements we would be looking at 4 'snackable' sized
videos up to 3 mins each or 1 webisode style video around 9 to 12 minutes long.
Shoe String Media create content for audience engagement and consumption.
We are not an SEO agency and do not provide those types of services.
HOW MUCH WORK IS INVOLVED FROM
ME IN ORDER TO HAVE A CAMPAIGN
EXECUTED?
At the beginning of every campaign and every quarter for yearly campaigns we sit down and map
out with clients briefs for all content pieces. Clients must provide the context, contacts and
overall goals of the content in a brief for each piece of content uploaded in Asana.
HOW DO WE PROVIDE FEEDBACK FOR
CHANGES ON CONTENT?
Depending on the content campaign all clients are allowed a certain number of changes to their
content, Shoe String Media has a system to follow to ensure that this process is seamless.