The Future of TYPO3

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The document discusses the future of TYPO3 CMS and outlines plans for TYPO3 Inc. to focus on improving marketing, providing more support services to customers, and developing solutions to help editors, developers and with DevOps. Key areas of focus include developing a marketplace, improving personalization and content channels, simplifying the user experience and reducing technical complexity.

Technologie

THE FUTURE
OF TYPO3
Mathias Schreiber
mathias.schreiber@typo3.org
@mattLefaux
A view in the crystal ball

PEOPLE ARE
AFRAID OF
WHAT THEY
DON‘T
UNDERSTAN
D.
06.06.201
6
THE FUTURE OF TYPO3 CMS 2

PILLARS OF
TYPO3 CMS
06.06.201
6
THE FUTURE OF TYPO3 CMS 3

TYPO3 INC
06.06.201
6
THE FUTURE OF TYPO3 CMS 4

TYPO3 INC
1. Purpose
2. Marketplace
3. Marketing
4. Project Support
5. Operational Support
6. Lead Management
7. Crowdfunding
06.06.201
6
THE FUTURE OF TYPO3 CMS 5

PURPOSE
06.06.201
6
THE FUTURE OF TYPO3 CMS 6

PURPOSE
 Speed up development
 Growth for TYPO3
 Provide support
06.06.201
6
THE FUTURE OF TYPO3 CMS 7

MARKETPLACE
06.06.201
6
THE FUTURE OF TYPO3 CMS 8

MARKETPLACE
 Go-To place for clients
 Presentation channel für agencies
 Job portal
 Themes
 Trainings
 Extensions
 Services
06.06.201
6
THE FUTURE OF TYPO3 CMS 9

MARKETING
06.06.201
6
THE FUTURE OF TYPO3 CMS 10

MARKETING
 Improve product presentation
 Sales-Help
 Structure available content
 2nd Level Support (StackOverflow etc.)
 Focus communication
06.06.201
6
THE FUTURE OF TYPO3 CMS 11

PROJECT
SUPPORT
06.06.201
6
THE FUTURE OF TYPO3 CMS 12

PROJECT SUPPORT
 Sales Representative
 Engineers
 Benefit for Clients and Agencies
 Better Projects
 Reliable Investment
06.06.201
6
THE FUTURE OF TYPO3 CMS 13

OPERATIONAL
SUPPORT
06.06.201
6
THE FUTURE OF TYPO3 CMS 14

OPERATIONAL SUPPORT
 SLAs
 Audits
 Reviews
06.06.201
6
THE FUTURE OF TYPO3 CMS 15

LEAD
MANAGEMENT
06.06.201
6
THE FUTURE OF TYPO3 CMS 16

LEAD MANAGEMENT
 Partner Profiling
 Lead Nurturing
 Project Support
 Retrospectives
06.06.201
6
THE FUTURE OF TYPO3 CMS 17

CROWDFOUNDING
06.06.201
6
THE FUTURE OF TYPO3 CMS 18

CROWDFUNDING
 Features
 Extensions
06.06.201
6
THE FUTURE OF TYPO3 CMS 19

GENERAL
TOPICS
06.06.201
6
THE FUTURE OF TYPO3 CMS 20

GENERAL TOPICS
1. Marketing Automation
2. Personalization
3. Accessibility
4. SEO
5. Content Channels
06.06.201
6
THE FUTURE OF TYPO3 CMS 21

MARKETING
AUTOMATION
06.06.201
6
THE FUTURE OF TYPO3 CMS 22

MARKETING AUTOMATION
 HubSpot
 Oracle Eloqua
 Central Reporting
 Channel Monitoring
06.06.201
6
THE FUTURE OF TYPO3 CMS 23

PERSONALIZATION
06.06.201
6
THE FUTURE OF TYPO3 CMS 24

PERSONALIZATION
 Personalized Content
 A/B Tests
 Central Reporting
06.06.201
6
THE FUTURE OF TYPO3 CMS 25

ACCESSIBILITY
06.06.201
6
THE FUTURE OF TYPO3 CMS 26

ACCESSIBILITY
 We‘re done
 Editor‘s are not
 Education
 Help
 Inline as you type
06.06.201
6
THE FUTURE OF TYPO3 CMS 27

SEO
06.06.201
6
THE FUTURE OF TYPO3 CMS 28

SEO
 Improve settings
 Educate Editors
 Supply help
 Supply reports
06.06.201
6
THE FUTURE OF TYPO3 CMS 29

CONTENT
CHANNELS
06.06.201
6
THE FUTURE OF TYPO3 CMS 30

CONTENT CHANNELS
 Level on top of languages
 Visual augmentation
 Fallback Chains
 Dedicated content
06.06.201
6
THE FUTURE OF TYPO3 CMS 31

TECHNOLOGY
SOLUTIONS
06.06.201
6
THE FUTURE OF TYPO3 CMS 32

TECHNOLOGY SOLUTIONS
1. Editors
2. Developers
3. DevOps
06.06.201
6
THE FUTURE OF TYPO3 CMS 33

EDITORS
06.06.201
6
THE FUTURE OF TYPO3 CMS 34

EDITORS
 New Richtext Component
 Support Content editing
 Wizards
 Unified Lingo
 Guided Tours
06.06.201
6
THE FUTURE OF TYPO3 CMS 35

DEVELOPERS
06.06.201
6
THE FUTURE OF TYPO3 CMS 36

DEVELOPERS
 Reduce Time-To-Market
 Ease technical complexity
 Code Migrations
 Backend configuration Wizards
06.06.201
6
THE FUTURE OF TYPO3 CMS 37

DEVOPS
06.06.201
6
THE FUTURE OF TYPO3 CMS 38

DEVOPS
 Composer, Composer, Composer
 Upgrades on Command Line
 Installation on Command Line
 Simplify Deployments
06.06.201
6
THE FUTURE OF TYPO3 CMS 39

QUESTIONS?
06.06.201
6
THE FUTURE OF TYPO3 CMS 40

START YOUR
ENGINES
06.06.201
6
THE FUTURE OF TYPO3 CMS 41

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The Future of TYPO3

1. THE FUTURE OF TYPO3 Mathias Schreiber mathias.schreiber@typo3.org @mattLefaux A view in the crystal ball

2. PEOPLE ARE AFRAID OF WHAT THEY DON‘T UNDERSTAN D. 06.06.201 6 THE FUTURE OF TYPO3 CMS 2

3. PILLARS OF TYPO3 CMS 06.06.201 6 THE FUTURE OF TYPO3 CMS 3

4. TYPO3 INC 06.06.201 6 THE FUTURE OF TYPO3 CMS 4

5. TYPO3 INC 1. Purpose 2. Marketplace 3. Marketing 4. Project Support 5. Operational Support 6. Lead Management 7. Crowdfunding 06.06.201 6 THE FUTURE OF TYPO3 CMS 5

6. PURPOSE 06.06.201 6 THE FUTURE OF TYPO3 CMS 6

7. PURPOSE  Speed up development  Growth for TYPO3  Provide support 06.06.201 6 THE FUTURE OF TYPO3 CMS 7

8. MARKETPLACE 06.06.201 6 THE FUTURE OF TYPO3 CMS 8

9. MARKETPLACE  Go-To place for clients  Presentation channel für agencies  Job portal  Themes  Trainings  Extensions  Services 06.06.201 6 THE FUTURE OF TYPO3 CMS 9

10. MARKETING 06.06.201 6 THE FUTURE OF TYPO3 CMS 10

11. MARKETING  Improve product presentation  Sales-Help  Structure available content  2nd Level Support (StackOverflow etc.)  Focus communication 06.06.201 6 THE FUTURE OF TYPO3 CMS 11

12. PROJECT SUPPORT 06.06.201 6 THE FUTURE OF TYPO3 CMS 12

13. PROJECT SUPPORT  Sales Representative  Engineers  Benefit for Clients and Agencies  Better Projects  Reliable Investment 06.06.201 6 THE FUTURE OF TYPO3 CMS 13

14. OPERATIONAL SUPPORT 06.06.201 6 THE FUTURE OF TYPO3 CMS 14

15. OPERATIONAL SUPPORT  SLAs  Audits  Reviews 06.06.201 6 THE FUTURE OF TYPO3 CMS 15

16. LEAD MANAGEMENT 06.06.201 6 THE FUTURE OF TYPO3 CMS 16

17. LEAD MANAGEMENT  Partner Profiling  Lead Nurturing  Project Support  Retrospectives 06.06.201 6 THE FUTURE OF TYPO3 CMS 17

18. CROWDFOUNDING 06.06.201 6 THE FUTURE OF TYPO3 CMS 18

19. CROWDFUNDING  Features  Extensions 06.06.201 6 THE FUTURE OF TYPO3 CMS 19

20. GENERAL TOPICS 06.06.201 6 THE FUTURE OF TYPO3 CMS 20

21. GENERAL TOPICS 1. Marketing Automation 2. Personalization 3. Accessibility 4. SEO 5. Content Channels 06.06.201 6 THE FUTURE OF TYPO3 CMS 21

22. MARKETING AUTOMATION 06.06.201 6 THE FUTURE OF TYPO3 CMS 22

23. MARKETING AUTOMATION  HubSpot  Oracle Eloqua  Central Reporting  Channel Monitoring 06.06.201 6 THE FUTURE OF TYPO3 CMS 23

24. PERSONALIZATION 06.06.201 6 THE FUTURE OF TYPO3 CMS 24

25. PERSONALIZATION  Personalized Content  A/B Tests  Central Reporting 06.06.201 6 THE FUTURE OF TYPO3 CMS 25

26. ACCESSIBILITY 06.06.201 6 THE FUTURE OF TYPO3 CMS 26

27. ACCESSIBILITY  We‘re done  Editor‘s are not  Education  Help  Inline as you type 06.06.201 6 THE FUTURE OF TYPO3 CMS 27

28. SEO 06.06.201 6 THE FUTURE OF TYPO3 CMS 28

29. SEO  Improve settings  Educate Editors  Supply help  Supply reports 06.06.201 6 THE FUTURE OF TYPO3 CMS 29

30. CONTENT CHANNELS 06.06.201 6 THE FUTURE OF TYPO3 CMS 30

31. CONTENT CHANNELS  Level on top of languages  Visual augmentation  Fallback Chains  Dedicated content 06.06.201 6 THE FUTURE OF TYPO3 CMS 31

32. TECHNOLOGY SOLUTIONS 06.06.201 6 THE FUTURE OF TYPO3 CMS 32

33. TECHNOLOGY SOLUTIONS 1. Editors 2. Developers 3. DevOps 06.06.201 6 THE FUTURE OF TYPO3 CMS 33

34. EDITORS 06.06.201 6 THE FUTURE OF TYPO3 CMS 34

35. EDITORS  New Richtext Component  Support Content editing  Wizards  Unified Lingo  Guided Tours 06.06.201 6 THE FUTURE OF TYPO3 CMS 35

36. DEVELOPERS 06.06.201 6 THE FUTURE OF TYPO3 CMS 36

37. DEVELOPERS  Reduce Time-To-Market  Ease technical complexity  Code Migrations  Backend configuration Wizards 06.06.201 6 THE FUTURE OF TYPO3 CMS 37

38. DEVOPS 06.06.201 6 THE FUTURE OF TYPO3 CMS 38

39. DEVOPS  Composer, Composer, Composer  Upgrades on Command Line  Installation on Command Line  Simplify Deployments 06.06.201 6 THE FUTURE OF TYPO3 CMS 39

40. QUESTIONS? 06.06.201 6 THE FUTURE OF TYPO3 CMS 40

41. START YOUR ENGINES 06.06.201 6 THE FUTURE OF TYPO3 CMS 41

The Future of TYPO3

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