2. DEFINITION
• Collaborative Commerce (C-Commerce) is considered to be the
replacement of E-Commerce and hence the next stage in the
development of electronic business solutions. It is defined as ´“an
application of an interorganization information system for electronic
collaboration between business partners and organizational
employees”. Among all parties that are participants of the
Value_chain (customers, suppliers and trade partners), a C-
Commerce solution forms a joint platform to design, create,
manage and administrate real-time data
• Source:http://en.ecommercewiki.info/fundamentals/collaborative_commerce
3. • Collaboartive Commerce companies such as AirBnb & Uber They create a
business through unused inventory like AirBnb that allows individuals to earn
revenue from their unused inventory
5. WHAT IS A DISRUPTIVE
INNOVATION?
• A disruptive innovation is an innovation that helps create a new market and
value network, and eventually disrupts an existing market and value network
(over a few years or decades), displacing an earlier technology. The term is
used in business and technology literature to describe innovations that
improve a product or service in ways that the market does not expect,
typically first by designing for a different set of consumers in a new market
and later by lowering prices in the existing market.
• Source: http://en.wikipedia.org/wiki/Disruptive_innovation
6. AIRBNB
Started in 2008, AirBnb is a leader of the collaborative commerce. In fact, it is a disruptive innovation
for the hospitality sector as it allows users to book a room/flat from individuals, all over the world.
It is very appreciated by the Generation Y and Z who are the future of hospitality and it can therefore
be seen as scary to hoteliers.
Moreover, it is a win-win for the lender
and the loaner. In fact, the lender are
paid a caution to insure their flat will be
returned as lended. The loaner can be
assure an answer will always be given to
him/her without 24 hours and feedbacks
from other users can be seen and shared
7. BEDYCASA
Created in 2007, Bedycasa is a disruptive innovation in the same way as Airbnb. The difference is
that it is targeted to customers who like Bed & Breakfasts more than hotel so to say.
You can either book a couch, a room, a shared room or a flat… in another person’s house of
course.
It is secured, easy going and CHEAP which explains why it is so used by the Generation C. Your night
is only a click away!
8. IS THERE A ROLE FOR HOTEL
COMPANIES IN COLLABORATIVE
ACCOMMODATION PROVIDERS?
• YES! Hotels are not to be forgotten in this ever changing hospitality sector. For
sure, some of the new collaborative commerce companies are disrupted
the hospitality sector functioning but hotels are not to be left behind.
• Websites such as BeMate will be a source of revenue for traditional hotel
companies as this website links the users of collaborative commerce to
traditional hotels.
• Let’s not forget that many hotels nowadays are also working with companies
like Uber for their transportation so hotel companies need to get involved
now in partnerships with collaborative companies
9. BNB SITTER
• BnBSitter is a revolutionary concept. In fact, it is a tool to be used by any
individual who wishes to lend him/her house while away
• The employees of BnBsitters will be here to welcome your customers, clean
the house when they are gone and even change the sheets & towels if
asked to
• From 19.99€ the check-in, this website is offering unbeaten prices and will
allow collaborative accommodation providers to blossom even more
10. WHY ARE COLLABORATIVE
COMPANIES SUCCEDING?
• They are targeting young generation who are overly connected
• People with low income are more inclined to use them
• They are a good options to the companies already in place such as AirBnb
with hotels – customers can book a whole house to go on a trip with several
friends which they could not do in a regular hotel
• They are INNOVATIVE and DISRUPTIVE
