1. 12 ideas for microcontent marketing on the social web
Smallideas,bigimpact:
a presentation by Sidneyeve Matrix
image: xrrr

2. why?3reasonstomorselizeyourcontent.
first,the

3. Social- and mobile-ready content by design.
Increase accessibility
1.
image: Don Solo

4. on their smartphones and tablets
people are searching for you
because

5. boost authenticity
when shared via the social graph,
messages gain credibility
2.
image: Franco Bouly

6. new metrics of relevance
P2P trusted referrals
image: Mario Sixtus
are giving rise to

7. information overloadin an information-economy,
distill & distribute data in bite-sized pieces
3.
image: victoriapeckham

8. infosnacking
on microcontent
in moments of microboredom.
image: withgalen
because people are

9. how?a roundup of ways to shrink+share your content.
next,the

10. increase business intelligence & drive customer engagement.1.Opinion polls

11. surveys & polls. social by design. iPad ready.

12. 2.tweet couponsmobile marketing

13. 3.image sharing
digital creative portfolio

14. 4.geotagging
put your business on the map
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16. 5.Get an app.
sustained engagement.
image: Sigalakos

17. 6.mini books
infonuggets of wisdom.
image: B_Zedan

19. atomize a report
distill key factoids in eFlyer or ePaper.7.
image: Unhindered by Talent

23. Facebook notesimport share-ready blog posts to profile or page.8.
image: A Schwerin Moses

25. slideshows
agile takeaways.9.

27. mobile ready.

28. slide design information + instruction

29. infographics
bite-sized data visualization10.

30. 11.widgets
customized mini apps for your website

31. event planning?
free customizable
countdown widget
builds anticipation

32. 12.Quick Response codes
info-to-go on cell and smartphones

33. what to code?
URLs
phone #s
SMS

34. about the author
Sidneyeve Matrix
Queen’s National Scholar & Assistant Professor,
Film & Media, Queen’s University, Canada
sidneyevematrix.com
twitter: @sidneyeve
sidneyeve@gmail.com
Contents of this presentation, including images, have Creative
CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses.
(cc) 2010/sidneyevematrix. Thank you to Alexandra V. Macgregor
and Jan Dines for assistance and inspiration.
This research was sponsored by and prepared for
The Kingston Economic Development Corporation.
image: Vardhana