Designed for Kingston Chamber of Commerce. Event sponsor: VIVA productions.

1. Best practices:
Cross-platform social media marketing
design + development tips
a presentation by Sidneyeve Matrix
image: fd

2. successful social media marketing requires that we
go where the people are...
image: child of Atom

3. image: Danny Perez Photography
and once we're there, we need to
share great content that attracts interest
in other words, it's about
inbound marketing

4. and ideally, the ROI will be
measurable value added
to your bottom lines

5. but which bottom lines? it's imperative to
define your objectives
set criteria by which to measure
success of SM efforts
image: melissa gray

6. because
your objectives
determine your channels
and content strategy
image: bluman

7. Social media platforms are
content aggregators
and community networks
image: Guillermо

8. today I'll present some best practice tips
for engaging on these channels, and across them
go where the people are.
image: rogersmj

9. FB business page
ranks high on Google
(higher than your webpage?)
image: Franco Bouly

10. are your clients on this site?
visitors by age
19% 50+ years
32% 34-49
23% 25-34
27% 24 & under
source: comScore 2009

11. if so, you should be there too because
FB brand affiliates are more likely to buy.

12. some
keys to a successful FB page
image: .krish.Tipirneni.

13. image: "iPad Stand"
by Veronica Belmont
vanity URL
25 likes required
http://www.facebook.com/ http://www.facebook.com/PetSmart
pages/Wilmington-DE/Trolley-
Square-Pet-Store/69131727923
much better!
so long!

14. FBML customized
and optimized
landing page
oops! 1 problem: no more
"Become a Fan" button.
We "Like" fresh graphics.
example 1 of 2

15. mmm
fresh
custom/optimized landing page
example 2

16. interactive open wall
with
regular
calls to
action

17. call to
action

18. guidelines for participation
part of your crisis communication strategy for example
image: Angelina :)

19. think cross platform
once you have a Facebook page
you can drive Likes if you
add LIKE box
to your website/blog

20. some
best practices
image: priscila_tonon

21. customized wallpaper
check out the
balanced
followbacks

22. varied &
valued tweets:
post updates of newsworthy items from your industry,
+ your original content,
+ retweet/promote your followers' content
image: fdecomite

23. image: le vent le cri
reciprocity
followback and create lists of your VIPs

24. @MatrixMediaFX/kingston-business-network

26. active & continuous network development
weekly tasks: add new tweeps to your lists and networks
& unfollow dormant, irrelevant, or nonreciprocal tweeters

27. to raise clients' satisfaction index, provide
consistent engaged interaction
ask for input
& add value
image: dotbenjamin

28. example of asking for input: polling
slide 1 of 3
Why do you read WWE Magazine?

29. poll:

30. results:
wow 4+ votes
per minute!

31. example of adding value: digital coupon
slide 1 of 2

32. here's the digital coupon from Twitter
well, not *entirely*
digital, redemption
requires print

33. example of adding value: mobile coupon
slide 1 of 3

34. (think cross platform)
tweeted link points
to Facebook page
with QR code

35. scanning QR code
opens smartphone coupon
image: vfowler

36. company listing
delivers
Increased visibility
for your company,
products and
services
& opportunity to
promote events image: Josh Bancroft

37. business profile

38. telework
Establish your expertise by
responding to discussion
questions
Network with potential
and current business
partners and clients
Recruit talent
image Leonard John Matthews

39. (think cross platform)
widgetize your
personal profile
add LinkedIn tab to
Facebook profile
& add LinkedIn URL to eMail signature

40. video marketing
shooting for virality
image: brittney bush

41. image: Laura Mary
Don't make a ad. Tell a story.

42. A short story.
atomize your content
30-60-90 seconds
image: B_Zedan

43. types of videos
how-to tutorials
product reviews
behind the scenes, making-of
facility tour
interviews (staff/client testimonial)
video news release
promotional event

44. optimizing video
for social sharing & search
keyword tags
& titles
embeddable
post x-platform
branded
linked
invite feedback
image: jaygoldman

45. local advertising
word of mouth, amplified.
image: Mario Sixtus

46. image: wEnDaLicious
join the conversation happening
online today about your business

47. need some in your pocket?
think: social + mobile

48. image: nan palmero
become georelevant.

50. (cross platform)
each venue user checks
into with Foursquare is
pushed to friends on
multiple social networks

51. that's a lot of earned
media/word of mouth
P2P promotion
nice work @tifffanyandco!
cross platform
Foursquare + Facebook

52. image: fazen
best practices in social
media marketing
stretch your content & networks
cross-platform
multiplying the touchpoints.

53. Questions?
hope you get in touch.
@sidneyeve
about the author
Sidneyeve Matrix, PhD.
Queen's National Scholar, Film & Media @ Queen's University
Online: MatrixMediaFX.com + SidneyeveMatrix.com
Thank you to Alexandra Macgregor for
research and design assistance.
Contents of this presentation including
images have Creative Commons Attribution‐
Noncommercial‐Share Alike 3.0 Licenses. social media design + build