Vine & Snapchat: Next Generation of Social
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This document discusses and compares the social media platforms Vine and Snapchat. It provides information on each platform such as ownership, launch date, number of users, demographics of typical users, and examples of brands using each platform. It also gives instructions on how to use each platform and how brands can engage users to promote their content. The document argues that the popularity of these short-form video platforms among younger generations indicates they will be important for successful marketing in the future.
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Vine & Snapchat: Next Generation of Social
- 3. • Owned by Twitter • Launched January 24, 2013 • Over 40 million users • Demographic: Teens & 20-somethings • All posts are 6-second looping videos @matt_ashwood Vine
- 4. @matt_ashwood Vine Discovering Vines @Persons, #Tags, ⚑Locations, ▸Channels
- 5. Brands using Vine: General Electric @matt_ashwood Vine https://vine.co/v/M5YiLngnLjK
- 6. Brands using Vine: Virgin Mobile USA @matt_ashwood Vine https://vine.co/v/MMv9LAWY3jB
- 7. Brands using Vine: Taco Bell @matt_ashwood Vine https://vine.co/v/Mh2IMgmTbQI
- 9. @matt_ashwood Vine 1. Set up a Vine with your Twitter account 2. Make some 6-second stories on Vine 3. Tell the cool kids on Twitter about your Vines 4. Watch the cool kids tell their friends about how cool you are 5. Now you are cool How to be cool with Vine
- 11. • 8 million users worldwide • 70% of user are women • Demographic: 13-25 year olds • 700+ million Snaps Sent / Day • 500 million Stories Viewed / Day @matt_ashwood Snapchat
- 12. What is a Snap? @matt_ashwood Snapchat A “Snap” is a customizable photo or video lasting up to 10 seconds. The image automatically disappears when the recipient has viewed it.
- 13. @matt_ashwood Snapchat Brands using Snapchat: Taco Bell
- 14. @matt_ashwood Snapchat Brands using Snapchat: Sports Franchises eagles bucksdotcom
- 15. @matt_ashwood Snapchat How to be cool with Snapchat 1. Set up a Snapchat account with a good password 2. Tell all the cool kids you are now on snapchat 3. Send a few snaps to said cool kids 4. Watch the cool kids tell their friends about the snaps you sent 5. Now you are cool
- 16. @matt_ashwood More Video Content Shorter-length Videos What do the public want? Visual Content Personalized Content Respect for Privacy I believe the popularity of these two apps among younger generations indicates the future of successful marketing…