In a world consumed by social media and smartphones, advertisers are implementing new strategies to take advantage of these new marketing opportunities.
6. Sourced By: Kabloompics
• Mobile users are constantly checking
social media multiple times a day,..
• So advertising to these users while they
are using these apps, is the best way to
reach them without being disruptive
7. Social Media Platforms earn
a lot of their revenue from
digital marketing, so they
allow advertisers on their
sites…
8. “mobile advertising was on course to
comprise 68% of Facebooks
Revenue in 2014”(Sonny Ganguly)
Source: Sarah Marshall Via Flickr.com
9. “mobile advertising was on
course to comprise of 84%
of twitters revenue in 2014”
(Sonny Ganguly)
Source By: Uncaino Tekno Via Flickr.com
10. Advertisers are now spending a majority
of their budget on Social Network ads
Source: Pictures Of Money Via Flickr.com
13. “By 2017 Social network ad
spending will reach $35.98
billion, representing 16.0% of all
digital ad spending globally.”
(Emarketer)
Source: Salvatore Vastano Via Flickr.com
14. Types of Social Media
Marketing…
Source :Digital Traffic Squad Via Flikr.com
15. Content Marketing
“Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience —
and, ultimately, to drive profitable customer
action”(Content Marketing Institute)
Source: Barnyz via Flickr.com
16. “Use of video as a content
marketing tactic has risen
from 52% to 70% year on
year in 2013”(Catherine
Toole)
Source: Jim Gardiner Via Flickr.com
17. Content Marketing is about
intertwining a particular brand with
a defined lifestyle. Often content
marketers use Social Media to get
their content to designated viewers
Source Sam Wolff Via Flickr.com
18. Source Hussain Al-Haddad Via Flickr.com
Red Bull is one of the most
well known content and Social
Media Marketers.
“Red Bull is a massive content marketing industry all of its
own, with an archive of over 5,000 videos, 50,000 images,
and a range of high-octane sports events to its name – and
not an energy drink in sight. It sells a lifestyle, a story – one
that can be summed up in a single word: ‘Adrenaline”
(Catherine Toole)
19. Creators on platforms such as…
Get Sponsored to Incorporate
products into their content..
Source :Jean via Flickr.com
21. Viral Marketing works
on a word to mouse
concept…
Through social media, posts
will be shared, liked and
passed on through many
different networks Source Promote Business Via Flickr.com
22. This lets the consumer, to spread the
word, with just a click of a button
Source : Matthew Sillars Via Flickr.com
25. As people become more influenced by
their smartphones and social media
Social media marketing will continue to
grow as the next wave of advertising
Source: Adobe Stock Via Flickr.com
