Image credit: Universal Pictures (Frankenstein, 1931)
@duckymatt
Figaro Digital
ADAPTING TO
RESPONSIVE
DESIGN

HELLOI’m Matt
@duckymatt

@duckymatt
cyber-duck.co.uk

DESIGNING
RESPONSIVE
EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt

SO,
HOW DO
WE DEFINE
RESPONSIVE
DESIGN?
Image credit: Hartswood Films, BBC Wales & Masterpiece (Sherlock, 2010) @duckymatt

MEDIA QUERIES
FLUID GRIDS
FLEXIBLE IMAGES
@duckymatt

DELIVERING ELEGANT VISUAL
EXPERIENCES, ACROSS JUST
ABOUT ANY DEVICE.
@duckymatt

@duckymatt

@duckymattImage credit: Am Psycho Productions, Edward R Pressman Film, Lions Gate Films,
Muse Productions, PPS Films, Quadra Entertainment, Universal Pictures (American Psycho, 2000)

JOB
DONE,
RIGHT?
Image credit: Broadway Video, Little Stranger, NBC Universal Television (30 Rock, 2006) @duckymatt

WELL,
NOT
QUITE
Image credit: Carolco Pictures, Pacific Western, Lightstorm Entertainment, Canal+ & T2 Productions (Terimator 2: Judgment Day, 1991) @duckymatt

THE TRUE CHALLENGES OF RWD
GO BEYOND MEDIA QUERIES AND
MAKING EVERYTHING STRETCHY.
@duckymatt

CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt

MATTER?
WHY DOES ALL OF THIS
@duckymatt

Source: http://adwords.blogspot.co.uk/2015/05/building-for-next-moment.html
MOBILE WEB VS DESKTOP WEB
INTERNET
USERS
2007 - 2015
Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2011 http://www.kpcb.com/insights/2011-internet-trends
DESKTOP
MOBILE
@duckymatt

#MOBILEGEDDON
Image credit: Twentieth Century Fox, & Centropolis Entertainment (Independence Day, 1996) @duckymatt

Photo Credit: Kris Krüg: https://www.flickr.com/photos/kk/6863172432/
THIS IS WHY RWD MATTERS
@duckymatt

@duckymatt
KAREN MCGRANE
Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
You don't get to decide
what device somebody
uses to access the Internet.
They do.
Source: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/ @duckymatt

CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt

Content strategy plans for the creation, publication, and
governance of useful, usable content.
Define not only which content will be published, but why
we’re publishing it in the first place.
KRISTINA HALVORSON
Source: http://alistapart.com/article/thedisciplineofcontentstrategy @duckymatt

ASSUMPTION IS
THE ENEMY OF A
GOOD CONTENT
STRATEGY
@duckymatt

BUT AREN’T MOBILE USERS
ALWAYS ‘ON THE GO’?
Image credit: 20th Century Fox Television & Greenway Productions (Batman, 1966) @duckymatt

60% OF SMARTPHONE DATA
IS USED INDOORS
Source: http://www.cennydd.com/blog/designing-with-context
Image credit: Fox 2000 Pictures, Regency Enterprises, Linson Films, Atman Entertainment, Knickerbocker Films & Tarius Film (Fight Club, 1999)
@duckymatt

39% OF PEOPLE USE THEIR
MOBILE IN THE LOO.
Source: http://www.wiyamobile.net/pitch.pdf
Image credit:Chuck Lorre Productions & Warner Bros. Television (The Big Bang Theory, 2007-)
@duckymatt

Source / Credit: http://xkcd.com/773/
@duckymatt

CONTENT
PARITY
YOUR CORE CONTENT
SHOULD BE AVAILABLE
ON ALL PLATFORMS
@duckymatt

Credit: http://wtfmobileweb.com/ @duckymatt

Credit: http://wtfmobileweb.com/ @duckymatt

Credit: http://wtfmobileweb.com/
@duckymatt

@duckymatt
CONTENT PARITY ≠
CONTENT PRIORITY

@duckymatt

SO HOW CAN WE
AVOID ASSUMPTIONS?
@duckymatt

CHALLENGE ASSUMPTIONS
WITH RESEARCH
Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982) @duckymatt

Image credit: Chartoff-Winkler Productions and United Artists (Rocky, 1976) @duckymatt
WHAT PEOPLE SAY THEY DO

Image credit: Gracie Films & 20th Century Fox Television (The Simpsons, 1989–) @duckymatt
WHAT PEOPLE REALLY DO

MOBILE FIRST
DESIGN
Check out: http://abookapart.com/products/mobile-first
@duckymatt

MOBILE FIRST
DESIGN
CONTENT
STRATEGY
@duckymatt

@duckymatt
FOCUS

AVOID CONTENT BLOAT
Image credit: Imagine Entertainment (The Nutty Professor, 1996) @duckymatt

@duckymatt

LAYOUTS BASED ON
CONTENT NOT DEVICES
@duckymattImage credit: http://nexuscolorado.blogspot.com/2012/07/10-new-car-dilemas-does-it-fit-in-my.html

@duckymatt

@duckymattSource: http://opensignal.com/reports/fragmentation.php
FRAGMENTATION

@duckymattImage creditWalt Disney Productions (Donald Duck: Early to Bed, 1941)

OUR CONTENT
WILL NEED
TO BECOME
MORE FLEXIBLE
THAN EVER
Image credit: Sunbow Productions, Marvel Productions & Hasbro (The Transformers, 1984) @duckymatt

CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt

THE WEB TODAY…
Image credit: 4Kids Productions Inc (Pokémon, 1998) @duckymatt

TRANSFER
SIZE
2010 2015
Source: http://httparchive.org/trends.php
700KB
2,000 KB
@duckymatt

IF WE CONTINUE AT THIS RATE
THE AVERAGE PAGE SIZE IN 2020
WILL BE OVER 5MB!
@duckymatt

71% OF PEOPLE EXPECT
WEBSITES TO LOAD AS
QUICKLY (OR FASTER) ON
THEIR MOBILE PHONE
See: http://e-commercefacts.com/research/2011/07/what-usrs-want-from-mobil/19986_WhatMobileUsersWant_Wp.pdf @duckymatt

EVERY SECOND COUNTS
@duckymatt@duckymattImage credit:Children’s Television Workshop & SesameWorkshop (Sesame Street, 1969-)

@duckymatt
EVERY 100 MILLISECOND DELAY
COSTS 1% IN SALES
Source: https://moz.com/blog/how-to-improve-your-conversion-rates-with-a-faster-website

@duckymatt
EVERY 1 SECOND DELAY
COSTS $1.6 BILLION A YEAR
Source: http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

@duckymatt
MAKING THE OBAMA WEBSITE 60% FASTER
INCREASED DONATIONS BY 14%
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/

@duckymatt
3 SECOND SAVING
$34 MILLION IN CONTRIBUTIONS
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/

@duckymatt
REDUCING LOAD BY 2 SECONDS
INCREASED DOWNLOADS BY 15%
Source: https://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/

@duckymatt
DRIVING AN ADDITIONAL
60 MILLION DOWNLOADS PER YEAR
Source: https://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/

THINK SPEED MATTERS?
@duckymattImage credit: LucasFilms & Twentieth Century Fox Films (Star Wars: Episode IV – A New Hope, 1977)

BRAD FROST
Photo credit: John Davey: http://www.flickr.com/photos/johndavey/8891059281/
Source: http://bradfrostweb.com/blog/post/performance-as-design/
It’s time for us to treat
performance as an
essential design
feature, not just as a
technical best practice
@duckymatt

PERFORMANCE AT THE HEART OF
ALL DESIGN DECISIONS
Image credit: Paramount Pictures, Robert Stigwood Organisation & Allan Carr Production (Grease, 1978) @duckymatt

SETTING A
PERFORMANCE BUDGET
Image credit: Twentieth Century Fox Film Corporation (Speed, 1994) @duckymatt

@duckymatt
MAKEYOUR BUDGET TANGIBLE
DAN MALL
Photo credit: Jeffrey Zeldman: https://www.flickr.com/photos/zeldman/14716769922/
Source: http://danielmall.com/articles/how-to-make-a-performance-budget/
I believe designers do
their best work within
constraints, and knowing
those constraints before
starting a design can be
incredibly enabling.

PAGE LOAD SPEED
HTTP REQUESTS
SIZE OF THE PAGE
@duckymatt

PERCEPTION OF SPEED MATTERS
@duckymattImage credit: Reliance Entertainment, IM Global, DNA Films, Peach Trees, Rena Films (Dredd, 2012)

Source: http://www.nytimes.com/2012/08/19/opinion/sunday/why-waiting-in-line-is-torture.html?_r=0 @duckymatt

@duckymattSource: http://www.filamentgroup.com/lab/weight-wait.html
SCOTT JEHL - MORE WEIGHT
DOESN’T MEAN MORE WAIT SCOTT JEHL
More weight
doesn’t mean
more wait…

MAKE THE FIRST PAGE
RENDER BLAZING FAST
Image credit: Pixar Animation Studios & Walt Disney (Toy Story, 1995) @duckymatt

LOAD ONLY CRITICAL CONTENT
THAT IS VISIBLE TO THE USER
ON FIRST PAGE LOAD
@duckymatt
https://developers.google.com/speed/docs/insights/PrioritizeVisibleContent#structure

@duckymatt

@duckymatt

CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt

FUTURE FRIENDLY ≠
FUTURE PROOF
@duckymatt
WE CAN NEVER TRULY FUTURE PROOF OUR DESIGNS
Check out: http://futurefriendlyweb.com/

THE FUTURE IS ALREADY HERE
Image credit: Universal Pictures, Amblin Entertainment, U-Drive Productions (Back to the Future, 1985) @duckymatt

Photo credit: TechStage: https://www.flickr.com/photos/bestboyzde/15710950965 @duckymatt

Photo credit: Orde Saunders Liew: https://www.flickr.com/photos/79578508@N08/10081419044/ @duckymatt

Photo credit: Christopher Schmidt: https://www.flickr.com/photos/crschmidt/2224975112/ @duckymatt

Photo credit: Jon Fingas: https://www.flickr.com/photos/jfingas/15770620452/ @duckymatt

Photo credit: Mobilyazilar: https://www.flickr.com/photos/mobilyazilar/16172156273 @duckymatt

Source & Image Credit: http://arstechnica.com/gadgets/2012/03/hands-on-gesture-voice-and-the-many-inputs-of-samsungs-smart-tv/ @duckymatt

@duckymatt

Photo credit: David Carrington: https://www.flickr.com/photos/thox/5053262651 @duckymatt

@duckymattSource & Image Credit: http://fuckyeahinternetfridge.tumblr.com/

Source & Image Credit: http://www.bmwblog.com/2008/03/05/more-info-on-the-bmw-full-in-car-web-access/ @duckymatt

A HOSTILE ENVIRONMENT
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988) @duckymatt

Source: http://outdatedbrowser.com/ @duckymatt
DIFFERENT BROWSERS

@duckymatt
SLOW CONNECTIONS

Photo credit: LoKan Sardari: https://www.flickr.com/photos/lokan/17289001432/ @duckymatt
TINY TO HUGE SCREENS

Photo credit:Paul: https://www.flickr.com/photos/-macjasp/7056169897 @duckymatt
RETINA AND NON RETINA

@duckymatt
NEW INPUTS
Image credit: Twentieth Century Fox, Dreamworks SKG, Cruise/Wagner Productions, Blue Tulip Productions, Ronald Shusett/Gary Goldman (Minority Report, 2002)

Image credit: Paramount Pictures & Industrial Light & Magic (Star TrekIV: The Voyage Home, 1986) @duckymatt
NEW INPUTS

@duckymattImage credit: BBC

WE DON’T GET TO DECIDE HOW
PEOPLE ACCESS OUR CONTENT
THEY DO.
@duckymatt

DO WEBSITES NEED TO
LOOK EXACTLY THE SAME
IN EVERY BROWSER?
@duckymattImage credit: StudioCanal, Aardman Animations & Anton Capital Entertainment (Shaun The Sheep Movie, 2015)

http://dowebsitesneedtolookexactlythesameineverybrowser.com/
@duckymatt

Image credit: Julien Douvier: http://www.juliendouvier.com/Animated-photography-Escalators
PROGRESSIVE ENHANCEMENT
Source: http://christianheilmann.com/2012/02/16/stumbling-on-the-escalator/
@duckymatt

DESIGN FOR TOUCH
BY DEFAULT
AND ENHANCE WITH TOUCH GESTURES
Image credit: Walt Disney Productions, Lisberger/Kushney (TRON, 1982) @duckymatt

@duckymatt
See: skinnyties.com

FORM ENHANCEMENT
USING INPUT TYPES AND ATTRIBUTES
Image credit: http://blog.teamtreehouse.com/use-input-element
@duckymatt

ANIMATION AS AN
ENHANCEMENT
Source / Image credit: Dann Petty: https://dribbble.com/shots/1621359-Open-Close-Icon-Animation @duckymatt

@duckymatt

LOCATION,
LOCATION,
LOCATION
@duckymatt
Check out: http://canibbq.com

CONDITIONAL LOADING
GREAT FOR ADAPTIVE EMBEDDING
@duckymatt

@duckymatt

WE’LL NEED TO
ADAPT TO THESE
CHALLENGES
Image credit: Paramount Pictures (Airplane!, 1980)
@duckymatt

RESPONSIVE DESIGN
GOES MUCH FURTHER
THAN MEDIA QUERIES
AND FLUID GRIDS
Image credit: Pixar Animation Studios & Walt Disney (Toy Story, 1995) @duckymatt

3 FACTORSImage credit: L.A. Films and HBO (¡Three Amigos!, 1986) @duckymatt

CONTENT STRATEGY
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt

MAKE TRULY
RESPONSIVE EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt

THAT WE
Image credit: Walt Disney and Pixar Studios. (Up, 2009) @duckymatt

OUR CLIENTS
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988) @duckymatt

AND OUR USERS
Image credit: Chartoff-Winkler Productions and United Artists (Rocky, 1976) @duckymatt

WILL
Image credit: Warner Bros, Village Roadshow Pictures, A&E Television Network, Bazmark Films, Red Wagon Entertainment and Spectrum Films (The Great Gatsby, 2013) @duckymatt

THANK YOU
@duckymatt
Copyright: Studio 37 & La Petite Reine & La Classe Américaine
& JD Prod & France 3 Cinéma & Jouror Productions & uFilm (The Artist, 2011)