Century 21 partnered with EA Games on campaigns in SimCity Social and Sims Social to engage potential home buyers. In SimCity Social, players could add Century 21 offices and earn currency. In Sims Social, players received a Century 21 fireplace. Both campaigns exceeded objectives by driving over 100,000 Facebook likes and over 50 million media impressions, surpassing competitor campaigns.

1. SimCity Social and Sims Social
Campaign Recap

2. Campaign Overview
By partnering with EA Games, in two of their most popular games – SimCity
Social and Sims Social – Century 21 Real Estate engaged with potential
customers on their terms, in a relevant environment, and in a way that was
Smarter. Bolder. Faster.® than the competition.
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 2

3. Campaign Objectives
• Raise awareness and engage potential first-time homebuyers in an
innovative and valuable way
• Drive Facebook fans, secure media coverage and earn industry
recognition
• Expand reach of Smarter. Bolder. Faster.® advertising campaign in a
contextually relevant environment
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 3

4. SimCity Social
Campaign Overview: This campaign provided unique, in-game value to
players by offering the opportunity to place a CENTURY 21® Office building
in their city and earn virtual currency, helping them grow their cities by
buying new homes, businesses and land. Players also had the option to
perform “friend or foe” actions on neighbors’ CENTURY 21 Office Buildings –
such as consulting with an agent or taking open house cookies. In addition
to adding the branded structure to their city, users were also able to earn a
free energy boost by watching an in-game, branded CENTURY 21 Smarter.
Bolder. Faster. ® advertisement.
Campaign Dates: October 17 – November 4, 2012
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 4

5. CENTURY 21 Moves into SimCity Social
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6. SimCity Social Campaign Results
• Offices Placed: 191,844
• Facebook Likes: 53,466
• Console Banner Impressions: 6,450,307
• In-Game Newsletter Impressions: 33,047,259
• Promotional Media Impressions: 39,497,566
• Media Relations Impressions: 53,430,670
• 49% Interaction Rate with CENTURY 21® Office
• 94% Video Completion Rate
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 6

7. Press Coverage
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 7

8. Social Chatter
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 8

9. Sims Social
Campaign Overview: Much like the SimCity Social activation, Century 21
Real Estate provided players with a unique, in-game value – this time by
delivering the warmth of home with a branded CENTURY 21® Fireplace,
enabling users to earn virtual currency and expand their land. Players had
the opportunity to perform actions like lighting the fire and warming their
home and/or dream of a bigger home, which proved a nice tie-in to the
holiday season.
Campaign Dates: December 20, 2012 – January 10, 2013
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 9

10. CENTURY 21 Delivers the Warmth of Home in Sims Social
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 10

11. Sims Social Campaign Results
• CENTURY 21® Fireplaces Placed: 258,785
• Facebook Likes: 64,405
• Console Banner Impressions: 259,774
• Media Relations Impressions: 5,075,311
• Video Engagements: 39,348
• 90% Video Completion Rate
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 11

12. Press Coverage
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 12

13. Social Chatter
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 13

14. Surpassing the Competition
C21 REMAX Coldwell Keller Williams
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 14

15. Total Results Across Both Campaigns
• Facebook Likes: 117,871
• Engagement/Video Views: 62,501 (6,945 above committed)
• Total Media Impressions: 58,505,981
144,054 Likes to-date
Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 15