The document discusses accessibility in web design. It defines accessibility as making products and services available to all people regardless of physical or mental abilities. Accessibility is important for legal reasons, to improve customer loyalty, search engine optimization, and to access the large spending power of the disabled community. The document provides tips for measuring, improving existing websites, and commissioning new websites to be accessible according to the WCAG guidelines. It dispels myths that accessibility is too expensive or makes sites boring.
4. What is accessibility? Accessibility is… “ a subset of usability which concentrates on making a product or services available to everyone regardless of the physical or mental capability”
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6. Access to a community with a combined spending power in excess of £225 Billion
![Introductions Matt Goddard , Director ,[object Object],[object Object],[object Object],[object Object],UX Media We are a ‘user experience’ agency. All our design, development and marketing efforts are focused on creating the perfect environment to enable your customers to interact successfully with your business.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)