Learn how to use your website to generate business online.
Key topics covered:
- Why your website is central to your sales and marketing.
- The 3 essential components of a website that successfully converts visitors.
- 21 concrete ideas for generating leads and building customer relationships with your website.
2. Hey I’m Matt Inglot
• Founder of Tilted Pixel
• We build websites.
3. Hey I’m Matt Inglot
• Founder of Tilted Pixel
• We build websites.
• We create success online.
4. Three Topics Today
• How the internet has changed sales and marketing
and why your website is now central to it.
• How to turn website visitors into leads.
• How to use your website to support your sales.
5. Word of MouthSocial Media Direct Mail
Proposals WebinarsConferences
The internet has changed things…
6. Word of MouthSocial Media Direct Mail
Look You Up Online
Your Website, Online
Reviews, Competitors
Proposals WebinarsConferences
The internet has changed things…
7. Word of MouthSocial Media Direct Mail
YOUR WEBSITE
Proposals WebinarsConferences
Your website is central to your sales and marketing
BECAUSE YOUR POTENTIAL CUSTOMERS SAID SO
8. Word of MouthSocial Media Direct Mail
YOUR WEBSITE
Proposals WebinarsConferences
Your website is central to your sales and marketing
BECAUSE YOUR POTENTIAL CUSTOMERS SAID SO
Leads, Sales, Re
lationships!!!
9. 7 Steps to Generating Business with
Your Website
21. Use Landing Pages to Target Your
Offers
Customer Appreciate
E-mails
Gluten- Free
Advertisements
Weight Loss
Cupcake Article
www.annscupcakes.com/
customersale
www.annscupcakes.com/
gluten-free-special
www.annscupcakes.com/
weightloss
22.
23. Landing Pages Convert More!
• They deliver a more targeted message.
• Allow you to focus on getting the visitor to do
just one thing.
• Allow you to experiment and optimize.
27. Better Calls to Action
1. Use a contact form. Easier to use than e-mail and
you get better information.
2. Make your call to action stand out. High
contrast, big, hard-to-miss.
3. Make the benefit of the call-to-action clear.
28. Launching New Products
1. Setup “coming soon” landing page with preview
video and e-mail sign-up.
2. Create a series of instructional content (videos, e-
mails, etc) and drip out prior to launch.
3. Run a webinar.
29. E-mail Lists
1. Create automated e-mail drip campaign.
2. Segment your list to build better relationships.
3. Focus on creating value for your subscribers.
30. Conferences & Talks
1. Promote your intention to speak/exhibit. Be specific
about what you plan to do!
2. Finish your talk with clear call to action.
3. Post your slides on slideshare.net
31. Social Media
1. Pick only services that you have a plan for using. Less
is more.
2. B2B companies: consider LinkedIn and YouTube.
3. Display your user numbers.
32. Online Advertisements
1. Always use landing pages and test variations.
2. Make sure that your ad and your landing page offer
match exactly.
3. Eliminate unnecessary distractions (extra navigation,
unrelated calls to action).
33. Understand Your Target Market
1. Not everything is sold through cat videos and Twitter.
2. Focus on what’s valuable to your target customer,
and deliver that, over and over again.
3. Test your assumptions by surveying your customers,
running split tests, or using services like
usertesting.com
34. Concluding Thoughts
• Your website is one of your highest leverage growth
opportunities: all your prospects go to it.
• A website that converts visitors is designed
strategically.
• Pick your battles: each business is different, use the
ideas that make sense for you.