Manchester slides

1. Matt Kendall

2. Before we begin
Tonight should only be considered as
personal development
Tonight is not a replacement for
therapy

3. Before we begin
Those with mental health issues or
medical conditions should refrain from
participation of the exercises
This is not a lecture in neuroscience
IEMT is a complementary therapy

4. What we are covering
 The different types of memory
 Belief systems
 Mind tricks and perspective
 Memory and time
 Memory Sub-modalities
 Understanding panic attacks
 IEMT and it’s applications

5. My Background

6. Client Work
 Specialise in social anxiety
 Reprocessing past experiences, to give people
greater control over the present
 My main focus is now training therapists, coaches
and people who just want to work on themselves,
in IEMT (Integral Eye Movement Therapy)

7. So why I Do I These Talks?
 Because people are in pain, and they don’t have to be.
 The NHS provides amazing services, however waiting
lists can be long.
 By learning and applying these techniques, it can
radically improve your quality of life
 Put you into a position of control

8. My own personal mission
 I also want to help people by teaching them these
amazing life changing techniques.
 Unfortunately we live in a world where there are
people who sell courses and products to those who are
in an unfortunate place and it isn’t what they need.
 Stress, anxiety and mental health issues are at
increasingly high levels. Hopefully some of what I
share can be of help.

9. Past success stories
 A guy went for an “embarrassing” GP appointment and
had an early prostate cancer diagnosis.
 A women finally let go her past marriage, met a new
partner and they are expecting their first child
 A guy spoke with his brother for the first time in 8
years
 Plus so many more

10. The 4 exercises we are doing
 Reduce the impact of a troublesome memory
 Help to resolve a ruminating memory/issue
 Reprocess a upsetting memory
 Reduce an unwanted emotion

12. Memory Basic Functions

13. The Multistore Memory Model

14. Sensory Memory
 Stimulus from the outside world
 Sights, sounds, tastes etc
 Huge amount of data to process
 Most is lost or not remembered
 Things of importance are passed
to short term memory

15. Short Term Memory (STM)
 Also known as working memory
 STM takes sensory information
and links it to something in long
term memory (smell of your
favourite food or bad drink)
 Information is stored for about 20
seconds and it can hold 5-9 items

16. Short Term Memory (STM)
 It is like the display on your
computer screen. Documents
and web browsers.
 This information is then
processed and then passed to
long term memory (LTM) to be
stored, or it is forgotten.

17. Short Term Memory (STM)
 Certain information is more likely to
be passed to LTM. Content seen as
important or of potential threat.
 Other information you can rehearse,
such as revising for exams.
 This rehearsal and committing to
LTM process is called memory
consolidation.

18. Long Term Memory (LTM)

19. Long Term Memory – Implicit
 Implicit means you can
not consciously access
them
 This emotional
conditioning and motor
skills
 There is no emotional
connection to them

20. Long Term Memory – Explicit
 Explicit memories can be
consciously recalled
 There are two types,
episodic and semantic.

21. Long Term Memory – Semantic
 Semantic memories can
be seen as general
knowledge and non-
personal information.
 Numbers, colours,
countries etc
 You can recall them, but
there is no emotional
connection.

22. Long Term Memory – Episodic
 These are your life
defining moments
 Getting married
 Graduating
 You can recall them and
you have an emotional
connection.

23. The Limbic System

24. Amygdala
 Almond shaped
 FEAR
 Regulation of emotions
 Encodes sensory information
 The more emotion/arousal/stress, the more sensory
information is encoded.

25. Hippocampus
 Greek for seahorse
 It is responsible for putting
a date stamp on memory
 It holds onto the memory
for a while, before passing
it onto long term storage
 Increased levels of
stress/emotion/arousal
impairs its function.

26. Stress/anxiety/emotion
Ref: NHS Traumatic Stress Service

27. A nice memory
 Encoded and stored with a
date stamp in ok detail.
 Available for you to
reconstruct whenever you
want to think about the
event.
 Usually a picture and
objective (looking at event)
 You will also be aware that
this is an event from your
past.

28. What is a traumatic memory?
 May be in rich detail, a
movie and subjective
 A time stamp may not be
encoded
 You may not be aware
that this in the past and
over with.

29. What is a traumatic memory?
 As a result your brain will be working as though the
event is about to happen again now.
 You will be aware that you are on “red alert” and that
you will react suddenly to “cues” or “triggers” that are
possible reminders of the traumatic event.
 People can seem always “on edge”, nervous, shy and
always under threat.

30. Stress/anxiety/emotion
Nice Traumatic

31. Minimised Windows
 A traumatic memory can be considered as a
minimised window on your computer
 It is there, not filed away properly
 Can be easily open by triggers
 Can cause flashbacks and intrusive thoughts, like
pop ups.

32. Personal
Development
Ahead

33. So Why Do We Have Memory?
 To keep us alive and away from danger
 We remember what we have learned, especially if
it is a threat to our safety
 So we know how to act, feel and respond to stimuli
and our surrounding.

34. Early Development
 Our formative years
are aprox 4-12 years
old.
 We are building up
our store house of
long term memories.

35. Initial Sensitising Event (ISE)
 When we experience things for
the first time (ISE) often high
emotion (can lead to not being
processed properly)
 It is like clicking on an advert
online. We then get targeted
with similar information.

36. Belief Systems
ISE
Thoughts
Gut Reaction
Feelings
Avoidance
Anxiety

38. Problems in the Present
 What you learned as a child was relevant when you were
young, however not so much now.
 If they are traumatising, then they may not have been
sorted and date stamped correctly.
 You want to do something but you get a gut reaction or
negative feelings, although you know it is nonsense
 These irrational fears are cognitive dissonance
 What’s wrong with me? It causes massive frustration

39. Public Speaking

40. Trigger - You are Giving a Presentation

41. Transderivational Search

42. Solutions
 Counselling to try and understand the issue (NHS)
 CBT to reinterpret what is being processed (NHS)
 Exposure therapy to the stimuli (NHS)
 Alcohol and drugs for courage
 Intervention work including NLP, Hypnosis and IEMT
 Training in the skill set

43. Mind Tricks

44. Mind Tricks
Is seeing really believing?
What if we see things incorrectly
Or if we all see things differently?
We are seeing our experiences, not just
what is there

45. Mind Tricks

46. Mind Tricks

47. Mind Tricks

48. Mind Tricks

49. So why it is important to know?
Because as humans, we try to make
meaning out of things.
However, most things are random,
you have no control and there isn’t
any meaning to it.

50. What does this mean?

51. Memory and Time

52. Is Time Moving More Quickly?
 Three theories are;
 David Icke says “We are living in a vortex that is
controlled by our reptilian overlords and it is simply
speeding up”
 That we review time at certain points and see a year as
a percentage
 We are simply creating less long term memories as we
age

53. Turning 20 in 2019

54. Blair Witch: Traumatising

55. Jaws: Traumatising

57. The Worst possible ending

58. Feel Old Yet?

59. A year as a %
 When you are 10, 1 year is 10% of your life
 When you are 50, 1 year is 2% of your life
 This has been the theory for a long time, however
more recent research indicates that time is just a
perception and it is measured in long term memories
that have been created.

60. Make Time Seem Longer

61. Make Time Seem Longer

62. Make Nice Long Term Memories
 Do things that are different
 Has elevated emotion (excitement)
 Also work to reduce your anxiety so you can be
more present
 Put the phone away and engage with the
sensory information

63. What Does All This Mean?
 If our memories are not accurate
 And we are the people we are because of our memories
 Then we can consciously access these life defining
moments and reprocess them
 Which allows us to make decisions in the present based
on evidence, not emotion or past associations.
 Reduce our stress and anxiety levels

64. You are your actions
 By learning and applying these tools to old
memories you can start to break down
patterns and beliefs.
 See it as an opportunity to change your
actions!
 Reduced emotions + action = massive change

65. You are 180 Degrees Out
 From my experience I have found that a lot of people
are 180 degrees out when trying to solve problems
 People who live in the past
 People who live in the future
 People who are trying hard to be “present”
 All are escapism

66. Positive Personal Development
 To actively work on past negative memories and
emotions
 Whilst constantly adding new long term memories.
 Choose a direction in life, use IEMT on blockages
 Carefully monitor yourself so you can measure the
changes

67. The 3 ways to change memory
You can manually reduce the sensory
information
You can manually introduce a time
stamp and extra content
You can reprocess it using IEMT

68. What is a Memory?
Sensory info
Time stamp
Kinesthetic
Understanding

69. Submodalities (sensory info)
 Is the picture black and white or colour?
 Is the picture near or far?
 Is the picture 2D or 3D?
 Is it a still picture or a movie?
 Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
 Does it have sound?

70. Exercise Part 1
 Work with someone and ask them to think of a troublesome memory.
Ask them;
Is it a picture or a movie?
Does it have sound?
It is subjective or objective?
Is it near or far away?
Out of 10, how strong is the emotion?

71. Exercise Part 2
 Now begin to change the submodalities.
 Picture or a movie? Change it
 Does it have sound? Make it quieter or louder
 It is subjective or objective? Change it
 Distance? Move it closer and further away
 Out of 10, how strong is the emotion? Observe

72. Submodality Work
 If your memory is a movie, associated, bright, close
and with sound
 It will have a much higher emotional impact (0/10)
 At home you can experiment with your own
submodalities to lessen the emotional impact
 Make sure to record things and what progress you
make

73. Ruminating Memory (time stamp)

74. Ruminating Memory/Decision
 We often ruminate on memories such as:
 Leaving a job/not taking a job
 Leaving a partner/staying in a relationship
 Not going to university
 Saying the wrong thing to someone
 I wish I had done something different
 We imagine what we missed out on

75. Ruminating Memory/issue
 Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
 Then then loop and start at the same point again.
 Thinking about something does not help! People often
go “internal” and problems worsen.
 Instead, we need to create an exit and put it in it’s
place in time.

76. From This

77. To This

78. We Achieve This by Adding Time & Content

79. Didn’t go to uni

80. Got an apprenticeship

81. Moved out of home

82. Met a nice girl

83. Went travelling

84. Started own company

85. Got married

86. Moved into a perfect home

87. Had a baby

88. Family, job, friends, great life

89. So, when you think of not going to
uni now, what is it like?

90. From This

91. From This

92. Your Turn
 With a partner, ask them if they ruminate on a memory
or decision.
 Asked them what positive things they did afterwards in
time blocks (not consequences of the issue)
 Keep adding time and content until you reach the
present day
 Then ask when they think of the memory now, what is it
like?

93. Time Jumps
Present
Day
Memory
Day Week Month Year Year Year

94. Panic Attacks

95. Panic Attacks
 Panic is a future based issue. We are worrying about
what is going to happen.
 We project our future through past experiences.
 What if what if what if? We catastrophise and cause
overwhelm
 People then start to worry about having panic attacks,
which is a problem in itself

96. Panic Attacks
Prevention is better than cure . Close the
open tabs!
By working on your old negative memories
and issues with the tools you learn tonight,
it should alleviate a lot of anxiety
That will then prevent it from developing
into an attack

97. Reduce Panic – Mindfulness
One thing you can do, is to practice
mindfulness.
Simply start saying what is around you.
Bring your attention outwards, instead
of inwards

98. Reduce Panic – Physical
Also create physical sensation. Simple
technique is to rub your toes inside your
shoes
Daily exercise, reduce caffeine, less screen
time
Another technique is to tap out the rhythm
of the anxiety, then consciously lower it

99. Reduce Panic – Breathing
The best way to control anxiety is to
control your breathing
4 – 6 – 8 works well, but doing this can also
cause anxiety
What I do is expel all the air out of my
lungs for as long as I can. I do this 6 times.

100. IEMT (Intergral Eye Movement Therapy)
 Emotional imprinting occurs when a person
lays down a new kinesthetic response to an
experience. This teaches the person how to
feel about certain things.
 IEMT addresses and resolves the question,
"how did this person learn to feel this way
about this thing?"

101. Changing Perception & IEMT
IEMT allows the client to observe life
defining moments from the perspective
of who they are today
The emotional connection, significance
and visual recall all tend to diminish
and have predictable outcomes.

102. Exercise – Memory 1
 With a partner, ask them if they have a negative
memory
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion

103. Hold the Memory, Move the Eyes
6
6
6

104. Predictable Outcomes
 The memory is harder to retrieve
 Movies turn into a picture, or at least broken up
 Pictures are harder to get, seem faded out
 The memory seems further away
 The emotion level drops
 The memory loses significance

105. Best Outcome

106. Exercise – Memory 2
 Ask them for a label e.g. The school yard
 Ask if it is a picture or a movie
 Ask if it is a subjective or objective
 How clear and in focus is it
 Out of 10, how strong is the emotion
 Move the eyes x 6
 Recalibrate
 Hold what is left - Move the eyes again x 6

107. Finding the Imprint
 IEMT does NOT work on emotion
 It does however use emotion to locate the
imprint, which you then use the IEMT
process on
 This can be used for anticipatory events, such
as job interviews, presentations, going on a
date etc. Or just unwanted emotions!

108. Unwanted emotions
Anxiety and stress are not real emotions,
they are an overstimulation of the nervous
system.
Instead, good emotions to use are; guilt,
regret, anger, frustration.
We often have guilt and anger cycles.
Always anxious!

109. Exercise
 With a partner, ask;
 Do you have an unwanted feeling about an upcoming
event?
 How strong is the emotion when you think of it? ( /10)
 How familiar is this feeling?
 When was the first time you can remember feeling this
way?
 Allow them to locate the memory, then move the eyes

110. Result
 When you now think of the upcoming event
 It should seem less scary
 More manageable
 You should be able to think about what you can do
 And it should be less overwhelming

111. Can I Do This on Myself?
 Yes, sort of
 First of work through the questions, either for a single
negative memory or to locate the imprint
 Hold your jaw, move your eyes
 Recalibrate
 Do NOT do it into a mirror. You will trip yourself out!

112. Why I Love IEMT
 Having used different therapy models, I just love the
way IEMT works
 It is content free, which means you DO NOT talk
about the content, just the structure
 It works with most of the people, most of the time

113. IEMT Training
 I run 2-3 trainings per year in London
 I get 2 types of people attending;
 Those who are therapists and want to add to their
skills, or want to get into therapy
 Those who just want to work on themselves

114. Thank you
 Thank you for your time
 I hope you enjoyed the talk and got some useful
information
 I hope to see you again for future talks and
presentations
 Please do rate and give feedback for this event

115. Keep in Contact
Facebook: Themattkendall
LinkedIn: Matt Kendall
YouTube: The Matt Kendall
Email: matt@iemtacademy.com