For more information please visit www.iemtacademy.com

1. Can You Remove
Negative Memories?
Matt Kendall

2. Tonight is personal development
Not group therapy/neuroscience

3. Before we begin
• Those with mental health issues or medical
conditions should refrain from participation of
the exercises
• Please ask questions
• IEMT is a alternative/complementary therapy

4. No Phones Please
• I need your full attention
• All the slides will be sent out to you
• Just sit back and relax

5. What we are covering
• The different types of memory
• Belief systems
• Memory and time
• Memory Structure
• Understanding panic attacks
• IEMT and it’s applications

6. My Background

7. Client Work
• PTSD and Trauma recovery
• Helping people to become productive
• IEMT Training

8. So why I Do I These Talks?
• Because people are in pain, and they don’t
have to be.
• The NHS provides amazing services,
however waiting lists can be long.
• By learning and applying these techniques, it
can radically improve your quality of life
• Put you into a position of control

9. We are living in
traumatic times

10. My own personal mission
• Hopefully some of what I share can be of help.
• I want to teach these skills to as many people as
possible
• So people can lead a life with less pain and more
enjoyment

11. Past success stories
• A guy went for an “embarrassing” GP appointment
and had an early prostate cancer diagnosis.
• A women finally let go her past marriage, met a new
partner and they are expecting their first child
• A guy spoke with his brother for the first time in 8
years
• A women passed her driving test after 15 previous
attempts

12. The 4 exercises we are doing
• Reduce the impact of a troublesome memory
• Help to resolve a ruminating memory/issue
• Reprocess a upsetting memory
• Reduce an unwanted emotion

14. Memory Basic Functions

15. The Multistore Memory Model

16. Sensory Memory
(The internet)
• Stimulus from the outside world
• Sights, sounds, tastes etc
• Huge amount of data to process
• Most is lost or not remembered
• Things of importance are passed
to short term memory

17. Short Term Memory
(Open programs)
• It is like the display on your computer
screen. Documents and web browsers.
• This information is then processed and
then passed to long term memory
(LTM) to be stored, or it is forgotten.

18. Short Term Memory (STM)
• Also known as working memory
• STM takes sensory information and
links it to something in long term
memory (smell of your favourite food
or bad drink)
• Information is stored for about 20
seconds and it can hold 5-9 items

19. Short Term Memory (STM)
• Certain information is more likely to be
passed to LTM. Content seen as
important or of potential threat.
• Other information you can rehearse,
such as revising for exams.
• This rehearsal and committing to LTM
process is called memory consolidation.

20. Long Term Memory (LTM)
(Hard drive)

21. Long Term Memory – Implicit
(operating system)
• Implicit means you can
not consciously access
them
• This emotional
conditioning and motor
skills
• There is no emotional
connection to them

22. Long Term Memory – Explicit
(Saved files and documents)
• Explicit memories can be
consciously recalled
• There are two types, episodic
and semantic.

23. Long Term Memory – Semantic
• General knowledge and non-
personal information.
• Numbers, colours, countries
etc
• You can recall them, but there
is no emotional connection.

24. Long Term Memory – Episodic
• These are your life defining
moments
• Getting married
• Graduating
• You can recall them and you
have an emotional
connection.

25. The Limbic System

26. Amygdala
• Almond shaped
• FEAR
• Regulation of emotions
• Encodes sensory information
• The more emotion/arousal/stress, the more sensory
information is encoded.

27. Hippocampus
• Greek for seahorse
• It is responsible for putting a
date stamp on memory
• It holds onto the memory for a
while, before passing it onto
long term storage
• Increased levels of
stress/emotion/arousal impairs
its function.

28. Stress/anxiety/emotion
Ref: NHS Traumatic Stress Service

29. Nice memory
• Encoded and stored with a
date stamp in ok detail.
• Available for you to
reconstruct whenever.
• Usually a picture and
objective
• You will also be aware that
this is an event from your
past.

30. What is a traumatic memory?
• May be in rich detail, a
movie and subjective
• A time stamp may not be
encoded
• You may not be aware
that this in the past and
over with.

31. How untreated trauma effects us
• As a result your brain will be working as though the event is
about to happen again now.
• You will be aware that you are on “red alert” and that you
will react suddenly to “cues” or “triggers” that are possible
reminders of the traumatic event.
• People can seem always “on edge”, nervous, shy and always
under threat.

32. Stress/anxiety/emotion
Nice Traumatic

33. Open Windows

34. Minimised Windows
• A traumatic memory can be considered as
a minimised window on your computer
• It is there, not filed away properly
• Can be easily open by triggers
• Can cause flashbacks and intrusive
thoughts, like pop ups.

35. Personal
Development
Ahead

36. So Why Do We Have Memory?
• To keep us alive and away from danger
• We remember what we have learned,
especially if it is a threat to our safety
• So we know how to act, feel and
respond to stimuli and our surrounding.

37. Early Development
• Our formative years are
aprox 4-12 years old.
• We are building up our
store house of long term
memories.
• We create our maps of how
to react to situations.

38. Initial Sensitising Event (ISE)
• When we experience things for
the first time (ISE) often high
emotion (can lead to not being
processed properly)
• It is like clicking on an advert
online. We then get targeted
with similar information.

39. Belief Systems
ISE
Thoughts
Gut Reaction
Feelings
Avoidance
Anxiety

41. Problems in the Present
• What you learned as a child was relevant
when you were young, however not so much
now.
• These irrational fears are cognitive
dissonance
• What’s wrong with me? It causes massive
frustration

42. Solutions
• Counselling to try and understand the issue (NHS)
• CBT to reinterpret what is being processed (NHS)
• Exposure therapy to the stimuli (NHS)
• Alcohol and drugs for courage
• Intervention work including NLP, Hypnosis and
IEMT
• Training in the skill set

43. Memory and Time

44. Is Time Moving More Quickly?
• Three theories are;
• David Icke says “We are living in a vortex
that is controlled by our reptilian overlords
and they are speeding up time to control us”
• That we review time at certain points and see
a year as a percentage
• We are simply creating less long term
memories as we age

45. A year as a %
• When you are 10, 1 year is 10% of your
life
• When you are 50, 1 year is 2% of your
life
• We think of a year at two points in
time: NYE and birthdays

46. Less Long Term Memories
• Another theory is that we are producing less long
term memories
• We tend to live routine lives and therefore don’t
create as many long term memories as when we
were young
• Be creating more, it would make time seem
longer in retrospect

47. Lost in Technology
Sensory Short Long

48. Make Time Seem Longer

49. Make Time Seem Longer

50. Make Nice Long Term Memories
• Do things that are different
• Has elevated emotion (excitement, pushing
boundaries)
• Also work to reduce your anxiety so you can be
more present
• Put the phone away and engage with the
sensory information

51. Create great change
• By learning and applying these tools to old
memories you can start to break down
patterns and beliefs.
• See it as an opportunity to change your
actions!
• Reduced emotions + action = massive change

52. Are you 180 Degrees Out?
• From my experience I have found that a lot of
people are 180 degrees out when trying to
solve problems
• People who live in the past
• People who live in the future
• People who are trying hard to be “present”
• All are escapism

53. Positive Personal Development
• To actively work on past negative memories and
emotions
• Whilst constantly adding new long term
memories.
• Choose a direction in life, use IEMT on
blockages
• Carefully monitor yourself so you can measure
the changes

54. The 3 ways to change memory
• You can manually reduce the sensory
information
• You can manually introduce a time stamp and
extra content
• You can reprocess it using IEMT/EMDR

55. What is a Memory?
Sensory content
Time stamp
Kinesthetic/feeling
Naritive

56. Submodalities
(sensory info)
• Is the picture black and white or colour?
• Is the picture near or far?
• Is the picture 2D or 3D?
• Is it a still picture or a movie?
• Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
• Does it have sound?

57. Exercise Part 1
• Ask a partner about a troublesome memory.
• Is it a picture or a movie?
• Does it have sound?
• It is subjective or objective?
• Is it near or far away?
• Out of 10, how strong is the emotion?

58. Exercise Part 2
• Now begin to change the submodalities.
• Picture or a movie? Change it
• Does it have sound? Make it quieter or louder
• It is subjective or objective? Change it
• Distance? Move it closer and further away
• Out of 10, how strong is the emotion? Observe

59. Submodality Work
• If your memory is a movie, associated, bright, close
and with sound
• It will have a much higher emotional impact (0/10)
• At home you can experiment with your own
submodalities to lessen the emotional impact
• Make sure to record things and what progress you
make

60. Ruminating Memory
(time stamp)

61. Ruminating Memory/Decision
• Leaving a job/not taking a job
• Leaving a partner/staying in a relationship
• Not going to university
• Saying the wrong thing to someone
• I wish I had done something different
• We imagine what we missed out on

62. Ruminating Memory/issue
• Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
• Then then loop and start at the same point again.
• Thinking about something does not help! People
often go “internal” and problems worsen.
• Instead, we need to create an exit and put it in it’s
place in time.

63. From This

64. To This

65. Adding Time & Content

66. Didn’t go to uni

67. Got an apprenticeship

68. Moved out of home

69. Met a nice girl

70. Went travelling
To the best cities in the world!

71. Started own company

72. Got married

73. Moved into a perfect home

74. Started a family

75. Position now
Family, job, friends, great life

76. So, when you think of not going
to uni now, what is it like?

77. From This

78. To This

79. Your Turn
• With a partner, ask them if they ruminate on a memory
or decision.
• Asked them what positive things they did afterwards in
time blocks (not consequences of the issue)
• Keep adding time and content until you reach the
present day
• Then ask when they think of the memory now, what is
it like?

80. Time Jumps
Present Day
Day Week Month Year Year Year

81. Panic Attacks

82. Panic Attacks
• Panic is a future based issue. We are worrying
about what is going to happen.
• We project our future through past experiences.
• What if what if what if? We catastrophise and
cause overwhelm
• People then start to worry about having panic
attacks, which is a problem in itself

83. Panic Attacks
• Prevention is better than cure . Close the
open tabs!
• By working on your old negative
memories and issues with the tools you
learn tonight, it should alleviate a lot of
anxiety
• That will then prevent it from developing
into an attack

84. Reduce Panic – Mindfulness
• One thing you can do, is to practice
mindfulness.
• Simply start saying what is around you.
• Bring your attention outwards, instead
of inwards

85. Reduce Panic – Physical
• Also create physical sensation. Simple
technique is to rub your toes inside your
shoes
• Daily exercise, reduce caffeine, less screen
time
• Another technique is to tap out the rhythm
of the anxiety, then consciously lower it

86. IEMT
(Intergral Eye Movement Therapy)
• Emotional imprinting occurs when a person
lays down a new kinesthetic response to an
experience. This teaches the person how to feel
about certain things.
• IEMT addresses and resolves the question,
"how did this person learn to feel this way
about this thing?"

87. Changing Perception & IEMT
• IEMT allows the client to observe life
defining moments from the perspective
of who they are today
• The emotional connection, significance
and visual recall all tend to diminish and
have predictable outcomes.

88. Exercise – Memory 1
• With a partner, ask them if they have a negative or
upsetting memory (nothing to traumatic)
• Ask them for a label e.g. The school yard
• Ask if it is a picture or a movie
• Ask if it is a subjective or objective
• How clear and in focus is it
• Out of 10, how strong is the emotion

89. Hold the Memory, Move the Eyes
6
6
6

90. Predictable Outcomes
• The memory is harder to retrieve
• Movies turn into a picture, or at least broken up
• Pictures are harder to get, seem faded out
• The memory seems further away
• The emotion level drops
• The memory loses significance

91. Best Outcome

92. Exercise – Memory 2
• Repeat the exercise on a DIFFERENT
memory
• Move the eyes x 6
• Recalibrate
• Hold what is left - Move the eyes again x 6

93. Finding the Imprint
• IEMT does NOT work on emotion
• It does however use emotion to locate the
imprint, which you then use the IEMT
process on

94. Unwanted emotions
• Anxiety and stress are not real emotions, they are an
overstimulation of the nervous system.
• Instead, good emotions to use are; guilt, regret, anger,
frustration.
• We often have guilt and anger cycles. Always anxious!

95. Exercise
• With a partner, ask;
• Do you have an unwanted feeling you want to reduce?
• How strong is the emotion when you think of it? ( /10)
• How familiar is this feeling?
• When was the first time you can remember feeling this
way?
• Allow them to locate the memory, then move the eyes.
Allow their mind to wander.

96. Result
• When you now think of the feeling
• It should seem less intense
• More manageable
• And it should be less overwhelming

97. Can I Do This on Myself?
• To get the best results I
recommend you work with a
certified IEMT Practitioner.
• Failing that, teach someone what to
do to you.
• Ask to “borrow their finger”

98. Why I Love IEMT
• Having used different therapy models,
I just love the way IEMT works
• It is content free, which means you
DO NOT talk about the content, just
the structure
• It works with most of the people,
most of the time

99. IEMT Training
• I run 6-8 trainings per year in London
• I get 2 types of people attending;
• Those who are therapists and want to add
to their skills, or want to get into therapy
• Those who just want to work on
themselves

100. Private Sessions
• I offer in person sessions from my clinic in
London Bridge
• Also sessions online
• I see people for 2 – 3 sessions max
• Anxiety, trauma, PTSD, emotional
problems
• I basically “Marie Kondo” your head

101. Thank you
• Thank you for your time
• I hope you enjoyed the talk and got some
useful information
• I hope to see you again for future talks and
presentations
• Please do rate and give feedback for this event

102. Free IEMT Handbook
Email: matt@iemtacademy.com

103. Keep in Contact
Facebook: Themattkendall
LinkedIn: Matt Kendall
YouTube: The Matt Kendall
Email: matt@iemtacademy.com