Low hanging fruit of ecommerce presentation

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Matt Robison

Slides from Low Hanging Fruit presentation and webinar. Low cost and high impact tips to boost revenue.

Internet

Low-Hanging Fruit
Of On-Site Ecommerce Marketing
Matt Robison

Transactional Emails
- Order Confirmation
- Shipping Confirmation

Transactional Emails
- Order Confirmation
- Shipping Confirmation
- New Account Emails

Commonly Ignored Pages
- Empty Shopping Cart

Commonly Ignored Pages
- Empty Shopping Cart
- Logout Page

Commonly Ignored Pages
- Empty Shopping Cart
- Logout Page
- Order Confirmation

Commonly Ignored Pages
- Empty Shopping Cart
- Logout Page
- Order Confirmation
- Forgot Password

Commonly Ignored Pages
- Empty Shopping Cart
- Logout Page
- Order Confirmation
- Forgot Password
- User Account Page

Commonly Ignored Pages
- Empty Shopping Cart
- Logout Page
- Order Confirmation
- Forgot Password
- User Account Page
- 404 Not Found

Internal Site Search
- Track it!
- Show What They Searched For

Basic Loyalty Program
- Important Dates
- Basic Thresholds

Fill in the Corners
- Actually use Progressive Enhancement

Implementation
- Can your solution handle it?

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Low hanging fruit of ecommerce presentation

1. Low-Hanging Fruit Of On-Site Ecommerce Marketing Matt Robison

2. Too Much to Do

3. Transactional Emails

4. Transactional Emails - Order Confirmation - Shipping Confirmation

5. Transactional Emails - Order Confirmation - Shipping Confirmation - New Account Emails

6. Ensure Delivery

7. Commonly Ignored Pages

8. Commonly Ignored Pages - Empty Shopping Cart

10.

11.

12. Commonly Ignored Pages - Empty Shopping Cart - Logout Page

13. Commonly Ignored Pages - Empty Shopping Cart - Logout Page - Order Confirmation

14.

15.

16. Commonly Ignored Pages - Empty Shopping Cart - Logout Page - Order Confirmation - Forgot Password

17. Commonly Ignored Pages - Empty Shopping Cart - Logout Page - Order Confirmation - Forgot Password - User Account Page

18.

19. Commonly Ignored Pages - Empty Shopping Cart - Logout Page - Order Confirmation - Forgot Password - User Account Page - 404 Not Found

20.

21.

22. Internal Site Search

23. Internal Site Search - Track it!

24. Internal Site Search - Track it! - Show What They Searched For

25.

26. Basic Loyalty Program - Important Dates - Basic Thresholds

27. Fill in the Corners - Actually use Progressive Enhancement

28.

29. Implementation - Can your solution handle it?