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Apple Computer launched the Macintosh, the first successful mouse-driven computer with a graphic user interface, with a single $1.5 million commercial during the 1984 Super Bowl. Based on the Motorola 68000 microprocessor, the Macintosh included many of the Lisa´s features at a much more affordable price: $2,500.
Second picture: IBM released its PC Jr. and PC-AT. The PC Jr. failed, but the PC-AT, several times faster than original PC and based on the Intel 80286 chip, claimed success with its notable increases in performance and storage capacity, all for about $4,000. It also included more RAM and accommodated high-density 1.2-megabyte 5 1/4-inch floppy disks.
The name of an online video commercial that appears prior to an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content. This snippet of online advertising is known as "a pre-roll" or just "pre-roll" (as opposed to a mid-roll or post-roll). See more at: http://www.netlingo.com/word/pre-roll.php#sthash.0qIhLWzO.dpuf
Interactive video (also known as "IV") is a type of digital video that supports user interaction. These videos play like regular video files, but include clickable areas, or "hotspots," that perform an action when you click on them. For example, when you click on a hotspot, the video may display information about the object you clicked on, jump to a different part of the video, or open another video file.
Coke out performed both Pepsi and Dr. Pepper last summer both in volume and in dollars with it’s “Share a Coke Campaign.
They swapped coke name with top 250 teen and millennial names Created personalized bottles and share on FB, Tumblr, Twitter, Instagram Incorporated hashtag #ShareaCoke – users could be featured in campaign 500-stop cross-country tour
The gopro screen shot is a hyperlink to their going public video. Only 1:40 and very applicable to the presentationl.
GoPro's viral video marketing campaign turns it into top YouTube brand in the world
The San Francisco-based company launched its channel four years ago and started producing videos as a way to promote its cameras. But the popularity of the campaign took a life of its own, and now GoPro is taking a cue from its customers and producing many of its own videos as well. The change has tripled their amount of views so far this year.
Focus is on PRE ROLL cause I am trying to bring the ROI content to Pubcon vs the share and get likes content
@MATT_SILTALA The Rise of VISUAL
CONTENT PLATFORMS With 70,000,000 users, Pinterest has grown faster than any other independent site in history Instagram has 300,000,000 active users with 1.2 billion likes per day and 20 billion shared photos Facebook has 1,000,000,000 active users with 4.5 billion likes per day and 350 million shared photos
@MATT_SILTALA VIDEO MARKETING HAS EVOLVED
Interactive Videos Gain Momentum in the 2010’s First Clickable Web Banner in 1994 First YouTube Video Uploaded in 2005 First “Interactive” Video on YouTube in 2008
@MATT_SILTALA 3 REASONS you need
to evolve Consumers want to take an active role in their brand experiences Interactive Video Outperforms static pre-roll in every category All the user-behavior can be tracked through analytics 1 2 3
So you can all but
bet the house they will be putting more focus on video in the SERPs to win back the majority of the market @MATT_SILTALA ? Either way - Google does NOT like this. ?
@MATT_SILTALA “We’re seeing such demand
from marketers to run more video campaigns and get more reach,” says Ameet Ranadive, Twitter’s senior director of revenue product. “It’s about delivering additional value for advertisers; now they can come to one place and with a single click extend those campaigns.” The message Twitter’s trying to send: Twitter is so much bigger than just Twitter.