Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
CONSUMING CONTENT
From VINTAGE to INTERACTIVE:
Follow me on Twitter
@MATT_SILTALA
10,000 BC
Primitive Cave Paintings Egyptian Glyphs
5,000 BC
Medieval Manuscripts
1,200 – 1,500 AD
THERE HAS ALWAYS BEEN VI...
Television in
the mid 1900’s
@MATT_SILTALA
Computers in
the 1980’s
Phones Access
Internet in early 2000’s
Visual Content
i...
Can you imagine if we still had ads like these?
@MATT_SILTALA
@MATT_SILTALA
Marketers must
EVOLVE
183 MILLION AMERICANS
As online video usage increases,
WATCHED MORE THAN
in January 2014
@MATT_SILTALA
48 BILLION VIDEOS
@MATT_SILTALA
The Rise of
VISUAL CONTENT
PLATFORMS
With 70,000,000 users, Pinterest
has grown faster than any other
indepe...
@MATT_SILTALA
VIDEO MARKETING HAS EVOLVED
Interactive Videos Gain
Momentum in the 2010’s
First Clickable Web
Banner in 199...
Different Platforms
Pre-roll interactive Interactive Video Interactive Programming
@MATT_SILTALA
Choose a Video
@MATT_SILTALA
How Interactive Videos Work
Joker Riddler Cat woman
@MATT_SILTALA
Choose a Villain
Climbing The Bat MobileThe Bat Motorcycle
@MATT_SILTALA
Find Cat Woman By
Ka-POW!
She Caught you.
Your Bat senses need some refining.
You should have known that
Cat Woman is a wiz with ropes.
Try ...
@MATT_SILTALA
Choose a Video
How Interactive Videos Work
Day out with Ethel Taking a drive with friends Helping Ricky with a show
@MATT_SILTALA
Choose an Event
Exercise See a show Check out the
Chocolate factory
@MATT_SILTALA
What to do with Ethel
The Chocolate factory was fun, but
there was a malfunction…
Now Lucy and Ethel
have a belly ache.
@MATT_SILTALA
INTERACTIVE
OPEN HOUSE
INVITATION
@MATT_SILTALA
@MATT_SILTALA
3 REASONS
you need to evolve
Consumers want to take an active role in
their brand experiences
Interactive Vi...
ACTIVE ROLE IN THEIR BRAND EXPERIENCE
@MATT_SILTALA
1
Consumers want to take an
SHARE A COKE CAMPAIGN
@MATT_SILTALA
125,000+
Share a Coke campaign posts
shared across digital channels
96%of sentiments h...
GO PRO’S VIRAL VIDEO
MARKETING CAMPAIGN
@MATT_SILTALA
@MATT_SILTALA
BILLBOARDS
Passive Advertising is
best for passive devices
@MATT_SILTALA
BILLBOARDS
Passive Advertising is
best for passive devices
MOBILE
Interactive Advertising is
best for intera...
@MATT_SILTALA
static pre-roll in every category
2
INTERACIVE VIDEO OUTPERORMS
@MATT_SILTALA
65%
ENGAGEMENT RATE
INCREASES
AWARNESS LEVELS RISE
51%
@MATT_SILTALA
@MATT_SILTALA
174%
ACTIVITY RATES LIFT
@MATT_SILTALA
20%
COMPLETION RATES ARE
BETTER
@MATT_SILTALA
20%
CLICK-THRU RATES JUMP
@MATT_SILTALA
Custom Interactive
Campaigns generate
5.6 TIMES
MORE ACTIVITY
than standard Pre-Roll Campaigns
@MATT_SILTALA
Get more time than what
you paid for with
INTERACTIVE
VIDEO!
@MATT_SILTALA
CAN BE TRACKED THROUGH ANALYTICS
3
All the user-level behavior
DATA IS KEY
Track every click to tell conversion rates
Lead Intelligence Response Rates How to be
more effective
@MATT_SILTALA
use interactive video to
shape future campaigns
@MATT_SILTALA
SMARTER MARKETERS
@MATT_SILTALA
DATA THAT
Connected to systems you
depend on crm, cms, lms,
analytics, etc.
The key is to make sure
you have...
Brands leading the change
@MATT_SILTALA
@MATT_SILTALA
PLATFORM/TOOLS
The battle is on
@MATT_SILTALA
@MATT_SILTALA
The battle is on
@MATT_SILTALA
The battle is on
So you can all but bet the house
they will be putting more focus on
video in the SERPs to win back
the majority of the mar...
@MATT_SILTALA
“We’re seeing such demand from marketers
to run more video campaigns and get more reach,”
says Ameet Ranadiv...
Interactive video is redefining
content platforms as well as how
social and community building is
done.
@MATT_SILTALA
Mark...
Follow me on Twitter
@MATT_SILTALA
THANK YOU
Prochain SlideShare
Chargement dans…5
×

Consuming Content - From Vintage to Interactive

9 664 vues

Publié le

Presentation given during Pubcon Vegas 2015 on Interactive Video & the way we consume content.

Publié dans : Marketing, Design
  • Do This Simple 2-Minute Ritual To Loss 1 Pound Of Belly Fat Every 72 Hours ▲▲▲ https://tinyurl.com/y6qaaou7
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • In only two weeks I stopped my hair loss using a homemade recipe I created. And you can do the same. ●●● https://tinyurl.com/y49r9d8j
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Boost your brainpower with brain pill! find out more... ▲▲▲ https://bit.ly/2GEWG9T
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Her "Carb-Pairing" Trick Melted Away 22lbs in Just 13 Days.. ■■■ http://scamcb.com/poundinc/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • System for lasting clear skin, How to get flawless complexion ex-sufferer reveals his secrets  https://bit.ly/2xJfKi2
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Consuming Content - From Vintage to Interactive

  1. CONSUMING CONTENT From VINTAGE to INTERACTIVE: Follow me on Twitter @MATT_SILTALA
  2. 10,000 BC Primitive Cave Paintings Egyptian Glyphs 5,000 BC Medieval Manuscripts 1,200 – 1,500 AD THERE HAS ALWAYS BEEN VISUAL CONTENT @MATT_SILTALA
  3. Television in the mid 1900’s @MATT_SILTALA Computers in the 1980’s Phones Access Internet in early 2000’s Visual Content in early 1900’s HOW WE CONSUME CONTENT EVOLVED
  4. Can you imagine if we still had ads like these? @MATT_SILTALA
  5. @MATT_SILTALA Marketers must EVOLVE
  6. 183 MILLION AMERICANS As online video usage increases, WATCHED MORE THAN in January 2014 @MATT_SILTALA 48 BILLION VIDEOS
  7. @MATT_SILTALA The Rise of VISUAL CONTENT PLATFORMS With 70,000,000 users, Pinterest has grown faster than any other independent site in history Instagram has 300,000,000 active users with 1.2 billion likes per day and 20 billion shared photos Facebook has 1,000,000,000 active users with 4.5 billion likes per day and 350 million shared photos
  8. @MATT_SILTALA VIDEO MARKETING HAS EVOLVED Interactive Videos Gain Momentum in the 2010’s First Clickable Web Banner in 1994 First YouTube Video Uploaded in 2005 First “Interactive” Video on YouTube in 2008
  9. Different Platforms Pre-roll interactive Interactive Video Interactive Programming @MATT_SILTALA
  10. Choose a Video @MATT_SILTALA How Interactive Videos Work
  11. Joker Riddler Cat woman @MATT_SILTALA Choose a Villain
  12. Climbing The Bat MobileThe Bat Motorcycle @MATT_SILTALA Find Cat Woman By
  13. Ka-POW! She Caught you. Your Bat senses need some refining. You should have known that Cat Woman is a wiz with ropes. Try Again. @MATT_SILTALA
  14. @MATT_SILTALA Choose a Video How Interactive Videos Work
  15. Day out with Ethel Taking a drive with friends Helping Ricky with a show @MATT_SILTALA Choose an Event
  16. Exercise See a show Check out the Chocolate factory @MATT_SILTALA What to do with Ethel
  17. The Chocolate factory was fun, but there was a malfunction… Now Lucy and Ethel have a belly ache. @MATT_SILTALA
  18. INTERACTIVE OPEN HOUSE INVITATION @MATT_SILTALA
  19. @MATT_SILTALA 3 REASONS you need to evolve Consumers want to take an active role in their brand experiences Interactive Video Outperforms static pre-roll in every category All the user-behavior can be tracked through analytics 1 2 3
  20. ACTIVE ROLE IN THEIR BRAND EXPERIENCE @MATT_SILTALA 1 Consumers want to take an
  21. SHARE A COKE CAMPAIGN @MATT_SILTALA 125,000+ Share a Coke campaign posts shared across digital channels 96%of sentiments have been positive or neutral 11.8%Increase in brand lift
  22. GO PRO’S VIRAL VIDEO MARKETING CAMPAIGN @MATT_SILTALA
  23. @MATT_SILTALA BILLBOARDS Passive Advertising is best for passive devices
  24. @MATT_SILTALA BILLBOARDS Passive Advertising is best for passive devices MOBILE Interactive Advertising is best for interactive devices Click to Find Out More!
  25. @MATT_SILTALA static pre-roll in every category 2 INTERACIVE VIDEO OUTPERORMS
  26. @MATT_SILTALA 65% ENGAGEMENT RATE INCREASES
  27. AWARNESS LEVELS RISE 51% @MATT_SILTALA
  28. @MATT_SILTALA 174% ACTIVITY RATES LIFT
  29. @MATT_SILTALA 20% COMPLETION RATES ARE BETTER
  30. @MATT_SILTALA 20% CLICK-THRU RATES JUMP
  31. @MATT_SILTALA Custom Interactive Campaigns generate 5.6 TIMES MORE ACTIVITY than standard Pre-Roll Campaigns
  32. @MATT_SILTALA Get more time than what you paid for with INTERACTIVE VIDEO!
  33. @MATT_SILTALA CAN BE TRACKED THROUGH ANALYTICS 3 All the user-level behavior DATA IS KEY
  34. Track every click to tell conversion rates Lead Intelligence Response Rates How to be more effective @MATT_SILTALA
  35. use interactive video to shape future campaigns @MATT_SILTALA SMARTER MARKETERS
  36. @MATT_SILTALA DATA THAT Connected to systems you depend on crm, cms, lms, analytics, etc. The key is to make sure you have it working to know what is going on MATTERS
  37. Brands leading the change @MATT_SILTALA
  38. @MATT_SILTALA PLATFORM/TOOLS
  39. The battle is on @MATT_SILTALA
  40. @MATT_SILTALA The battle is on
  41. @MATT_SILTALA The battle is on
  42. So you can all but bet the house they will be putting more focus on video in the SERPs to win back the majority of the market @MATT_SILTALA ? Either way - Google does NOT like this. ?
  43. @MATT_SILTALA “We’re seeing such demand from marketers to run more video campaigns and get more reach,” says Ameet Ranadive, Twitter’s senior director of revenue product. “It’s about delivering additional value for advertisers; now they can come to one place and with a single click extend those campaigns.” The message Twitter’s trying to send: Twitter is so much bigger than just Twitter.
  44. Interactive video is redefining content platforms as well as how social and community building is done. @MATT_SILTALA Marketers must EVOLVE
  45. Follow me on Twitter @MATT_SILTALA THANK YOU

×