Optimizing YouTube for Local - SMX East 2013
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My presentation from SMX East 2013 on Optimizing YouTube for Local and how to find content ideas.
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Optimizing YouTube for Local - SMX East 2013
- 30. Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
Notes de l'éditeur
- Optimizing YouTube for Local
- Video Optimization for the Local Business Owner
- 6 User Signals that Google Likes to see
- Likes and Dislikes
- Comments & likes and dislikes in comments
- Complete video views.
- shares
- Replies
- Subscribers – on a particular video the subscribers added because of that video helps your video. The total volume of subscribers is kind of like authority of a website.
- General Rule to follow – Keep videos as short as possible 30 sec to 2 minutes.
- Optimization Tips
- Title of the video – use keywords
- Descriptive title, utilize the about us area and link to your business in the description too.
- Proper Categories and GEO Tagging
- In the video always share your physical address and phone number as well as your business name.
- Share your video everywhere – G+ Vimeo, Facebook etc.
- Include Transcription
- Videos help convert
- Video helps convert
- Video testimonials are the best
- Where to find ideas? Local News Sites, FB groups (local ones) Answer sites, Topsy, Top Social Networks
- Yelp Talk
- Repurpose successful content
- Social MeOWdia Graphic
- Social MeOWdia Graphic Video
- Video Marketing can help drive traffic, influence, consumers, create brand awareness and so much more.