Steal your competitor's customers, traffic, Facebook fans and TWitter followers with my step by step tutorial

1. mat t hewwoodward.co.uk http://www.matthewwoodward.co.uk/tutorials/steal-competitors-customers/
Charles Floate
How to Steal Your Competitors Customers
How to Steal Your Competitors Customers
Today you are going to learn how to steal your competitors most engaged customers online with ease!
Make sure your sitting tight because this post is jam packed with actionable inf ormation!
You might also want to learn how to steal your competitors content or perhaps you want to steal your
competitors rankings.
What You Will Learn
How to steal your competitors customers
How to steal your competitors Google traf f ic
How to steal your competitors Facebook f ans
How to steal your competitors Twitter f ollowers
How to hijack your competitors unhappy customers
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Stealing Your Competitors Customers
I’ll be going through a number of dif f erent tactics that’ll essentially steal all of your competitor’s customers and
competitors prospected customers.
This may be seen as a bit cheeky, but at the end of the day… A business is run f or prof it.
If you don’t want to be engaging in tactics that’ll help knock your competition out the water, then this guide
really isn’t f or you.
Introducing Charles Floate
My name is Charles Floate & I’m back f or my 3rd guest post on Matt’s blog
My other 2 have been massively successf ul and my E-Commerce post is still one of Matt’s most reached posts
each month now.
Whilst my ranking f or rand case study is f avorited across the black hat community.
For those that don’t know me however, I’m Charles Floate, the award winning blogger (I love having that in my
title, so does Matt hehe) at God of SEO and the owner of Godlike Marketing.
Getting Prepared
Bef ore we dive straight into all the nitty gritty of this guide, we need to get prepare f or the upcoming tasks we’ll

2. be doing.
So, here’s a f ew tools you’ll need to have within your arsenal, bef ore jumping f eet f irst into the guide.
Social Prof iles – Twitter and Facebook
Website – This is just a general need, it’s where we’ll be driving all the traf f ic (and hopef ully all the
money) too
Facebook Advertising Account
Social Lead Fox
Backlink Analysis Tool – Check out Matt’s study here to f ind the one that suits you.
Matt’s RankCracker Tool
GSA Search Engine Ranker
SEMRush Subscription
You also need to think about the way we go about this – you don’t want to come of f as a douche, which is
REALLY easy to do when trying to go af ter your competitors customers.
Stealing Their Google Traffic
Google is still the #1 source of traf f ic on the web, and it’ll probably be that #1 source f or the next f ew years,
as it has such a massive f oothold on the web.
So, how do we go about stealing your competitors Google traf f ic?
The f irst thing we’re going to need to do is f ind what keywords they’re both going af ter naturally, and are
targeting via Google Adwords.
If you’ve already got an SEMRush subscription then you’ll be able to easily search a competitors site.
For example, I’ll search Matt’s blog here as a competitor to my God of SEO blog –
Which according to SEMRush is 615 dif f erent keywords.
He doesn’t currently have any Adwords Ads running, but if he did, we’d have the exact same graph but f or Ads
instead and we’d do the exact same process via Exporting the data we have and inputting it into a tool
The dif f erence between this data and Ad data though, is that we’ll be using these keywords to try and rank f or,
rather than buying them per click in Adwords.

3. Once you’ve clicked the export button f or either the Organic keywords or the paid advertisement, you’ll be
given 3 options and you want to go with the middle option of “CSV” –
You will need a subscription to do this though, and it’ll give you a BIG list of keywords that we can later on put
into GSA Search Engine Ranker to build backlinks with those anchor texts.
Next, we want to download all the links of our competitors and then put them into RankCracker (f ree), and
f inally use on GSA to build our backlinks f or us.
I won’t re-hash anything that’s already been said though, as Matt did a BIG guide here on it already.
Stealing Your Competitor’s Facebook Fans
This was actually taken f rom one of my most popular posts ever.
This targets users that are engaged with your competitors Facebook pages, and then you create adverts to
promote to them directly.
Check out the video tutorial here –
Now just replicate my exact actions within your own campaigns and vs your competitors.
Shout outs to these 2 pages that I used within this Tutorial as well –
ViperChill
LazyAssStoner
Here’s my page, f or all those interested in seeing the f inal result – A f ew weeks af ter running this kind of an
aggressive Ad campaign.
Step 3) Stealing Your Competitor’s Twitter Followers
There’s a lot of dif f erent techniques you can use to do this, and I’ll try to go through a f ew dif f erent options
you can use to pull users over to your company.
We can do this f or both f ollower counts and to actually reach new customers.
Stealing Twitter Followers
We are going to use a tool called TargetPattern to steal our competitors most engaged Twitter f ollowers.
I’ve discussed it a bit bef ore, but thought a more in-depth look at it was required.

4. This tool is basically a keyword research tool f or Twitter.
It uses your target keywords to pull back related Tweets and gives you the option to either delete the Tweet
of f your campaign page, or f avourite it and use that f avourite to gain more f ollowers.
For example, I input these 5 keywords (3 of which are “competitors” to my blog) and used them to f ind users
sharing content related to the industry my blog was in, and users/the audience of my competitors –
The “impressions” bar is how many Tweets I f avourited and the conversion rate of f ers the ratio of how many
f avourites to f ollowers I ended up with.
This was af ter spending about 10-15 minutes with the tool, and I checked in a f ew hours later to pull these
stats.
I’d suggest 10-20 minutes every day, split up across 3 times of the day f avouriting tweets to get maximum
exposure.
It’s really easy as well, all you do is go to your TP homepage and click either X (to delete the Tweet f rom your
campaign) or F (to f avourite the tweet) –

5. Af ter spending little over a day with the tool, I actually beat their prediction and gained over 10 f ollowers –
You can sign up to TargetPattern’s 7 day f ree trial here, though af ter the trial is up you do have to pay between
$19 and $99 to continue using it.
7 days should be enough time to see if you like the tool and if it’s of any success to you.
Hijacking Unhappy Customers
You have to be really caref ul when it comes to this kind of social marketing, and you’ve got to be on top of the
ball as well.
Let’s say I was doing an online marketing campaign f or Waitrose – Which is the most middle class shop in
England you can possibly imagine.
They of f er a LOT of organic/local produce and have always been one of the most ethical supermarkets in the
country.
The biggest competitor f or Waitrose would be Tesco, and luckily enough I stumbled across a Tweet that can
yield an awesome, brand new customer that could also then be turned into a really good piece of content –
From the Waitrose twitter, I could simply reply to this Tweet with something along the lines of :
And because he gave his location within the Tweet, we could even add the location of our local store to his
area –

6. Which is only about a 20 minute drive – and thanks to Google maps, we can even give him some extra details
like Traf f ic times, and shop closing/opening times, just as Tesco say “Every Little Helps”.
Stealing Their Content
Matt published a guide on how to steal your competitors content & use it against them earlier in the week.
I wanted to share 2 others ways you can do this ef f ectively, so I’ll give you the f irst method (which is Free) and
the 2nd method (which requires an Ahref s subscription) – You can use which ever you deem best.
The f irst thing you’ll want to do is locate your competitors blog, this is where their “content” that we want to
base f uture posts of our own on.
Once you have an idea, you can then work on improving the content they’ve already made.
In both methods, I’ve chosen Shopif y as an example and am using their blog.
Method 1
This is something that I’ve had a lot of f un with recently – I always love manipulating Google and you can use
Google’s built in search operators to see what content they consider the very best f rom a specif ic URL.
In this example, I’ve taken the shopif y blogs URL and put it within quotation marks, which brings me back a
multiple link SERP of dif f erent pages that are ranked highly within Google –

7. As you can see a lot of their popular pieces are lists f or business based content or BIG guides involving
generic terms.
Method 2
This involves using Ahref s, you just need to do a simple search within of their site explorer –
Once you’re within the links area, go to the lef t navigation bar of options and head to “Others” then click “Top
Pages” – This’ll bring back the top pages f or dof ollow links and social shares within this page.
You can easily see the amount of social shares f rom Twitter, Facebook and Google+ on each of the articles
as well as the dof ollow and nof ollow links pointing at the site –

8. Find posts/content that has a good amount of shares or links (or pref erably both) and you’ll be able to see
what content is the most recommended by readers.
Improving the Content
This is where it gets pretty tricky, if the company you’re rivalling is good at their content marketing… Then the
content they produce will be of a good quality.
So, how can you improve it?
There’s a f ew cost ef f ective ways!
Add Infographics
Simple enough, turn their content into an inf ographic or add an inf ographic within the content to make it more
engaging to a reader + inf ographics are an EPIC way to build links.
I use FatJoe’s inf ographic service, just £95 f or a pretty clean design and adds to any piece of content.
They also of f er a £30 addon to help distribute your inf ographic, which is great f or the start of your link
building campaign.
Add Video Content
Making videos is another great way to get your content both out there and to make it highly engaging – I’d
much pref er to watch a f ilm than read a book is the style we go f or here.
Make everything short, sweet and well-presented rather than baf f ling on about inf ormation the reader/watcher
really couldn’t give a damn about.
You can also use YouTube to add another way f or your content to get seen and as an extra traf f ic source.
You can check out my Parasite SEO Guide or Matt’s monster YouTube marketing tutorial series.
Better Optimization

9. In most cases, authors/writers will f orget to do simple onpage seo things like –
Alt Tags/Descriptions on Images
Meta Data Optimization
Permalink Optimization
Jason Acidre did an awesome guide on this here.
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Wrapping It Up
Thanks f or reading this guide and I hope you enjoyed it!
It wasn’t as long as the other pieces I did f or Matt’s blog, but I hope this is highly packed with actionable data
f or you to take away.
I’ve really been getting into social marketing over the past f ew months and it’s become a really cool side-
project I’ve been trying to learn.
I hope this guide can give you guys some take-away tips to dive straight into.
My f inal words of advice f or everyone on this, is don’t go too overboard.
When doing this kind of a campaign, make sure to aim f or the very best in quality standards!