2. Objectives
Stimulate debate
Intellectual content
Encourage conversation
#ReputationMatters

3. http://www.slideshare.net/Mattcartmell/220714-toolkit-the-economics-of-reputation-
37538296?ref=http://www.prca.org.uk/default.asp?pid=2095

4. What is reputation?
Why has reputation become a critical issue?
How is reputation created?
How does reputation create value?
How can reputation be measured?

5. SHEILA MITCHELL, Marketing Director, Public Health England
NIGEL GILBERT, Chief Marketing and Communications Officer, TSB Bank
GEORGE PASCOE-WATSON, Partner Portland
CHRIS SATTERTHWAITE, Chris Chief Executive, Chime Communications
ZITAH MCMILLAN, Director of Communications and International, Financial Conduct Authority
SUE GARRARD, Senior Vice-President of Communications and Sustainable Development, Unilever
AMANDA MACKENZIE, Chief Marketing and Communications Officer, Aviva

6. George Pascoe-Watson
Partner
Portland
Amanda Mackenzie
Chief Marketing and Communications Officer
Aviva
Zitah McMillan
Director of Communications and
International Financial Conduct Authority
What is reputation to you?
Why has reputation
become a critical issue?
How is reputation created?

8. “The communications professionals view”
“The public’s view”

9. PR Council
IOD Scotland
Lansons
Social Media
Your organisation?