2. Airline - Agency Disconnect
AIRLINES
- Largely depend on
just THREE Global
Distribution Systems
- High cost of
distribution and
declining margins
- Little control over
client/traveler data
AGENCIES
- Largely depend on
ONE GDS for
inventory and
income
- Decreasing revenue
from fees and
commissions
- Little control over
inventory and
traveler data
3. GDS Legacy Data Silos
- Closed / Proprietary data storage and exchange
- 70% unstructured data
- One-size-fits-all
- Penalize booking of
non-GDS inventory
- Resistant / slow to
adapt new technology
4. Solution: Step 2
- Non- proprietary Web Service GDS integration
- 100% data control:
- Traveler
- Trip
- Inventory, incl.
+ NDC, Wholesale, Contracts
+ ANY non-GDS inventory