Measuring Your Content: Converting Audiences Into Bookings
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Matthew Barker presented at the #ATWS2015 conference on measuring content and converting audiences into bookings. He discussed how the customer journey starts long before purchasing and highlighted Google's customer journey tool. Barker emphasized exploring multiple customer journeys and turning prospects into leads through effective content strategy and maximizing conversion rates. He also covered influencer marketing, surviving changes in SEO, and visualizing the customer journey to develop a better content strategy overall.
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Measuring Your Content: Converting Audiences Into Bookings
- 1. #ATWS2015
- 3. #ATWS2015
- 4. #ATWS2015 Measuring Your Content: Converting Audiences Into Bookings Matthew Barker - I&I Travel Media @hitriddle Get the slides: bit.ly/AContentAdventure
- 5. #ATWS2015 CONTENT OVERLOAD VS CONTENT STRATEGY
- 6. #ATWS2015 THE CUSTOMER JOURNEY STARTS LONG BEFORE THEY PACK THEIR SUITCASE $
- 8. #ATWS2015 EXPLORING YOUR CUSTOMER JOURNEY(S) Google Analytics Conversions > Multi-Channel Funnels > Assisted Conversions Get the slides: bit.ly/AContentAdventure
- 9. #ATWS2015 MANY JOURNEYS FOR EACH CUSTOMER
- 10. #ATWS2015 ENOUGH THEORY, LET’S GET PRACTICAL!
- 11. #ATWS2015 THE BIGGEST CONTENT MARKETING MYTH
- 15. #ATWS2015 SURVIVING THE “NEW” SEO
- 16. #ATWS2015 SURVIVING THE “NEW” SEO
- 17. #ATWS2015 TURNING QUALIFIED PROSPECTS INTO LEADS
- 19. #ATWS2015 IMPACTING THE (PHYSICAL) CUSTOMER JOURNEY
- 20. #ATWS2015 THE CUSTOMER JOURNEY DOESN’T FINISH WHEN THE TRIP ENDS
- 21. #ATWS2015 BUT WHAT ABOUT EVERYONE ELSE?!
- 22. #ATWS2015 BUILDING A BETTER CONTENT STRATEGY Get the slides: bit.ly/AContentAdventure
- 23. #ATWS2015 REMEMBER THIS COOL REPORT? Conversions > Multi-Channel Funnels > Assisted Conversions Get the slides: bit.ly/AContentAdventure
- 26. #ATWS2015 SO HOW DO YOU GET THIS DATA GOLD MINE? Get the slides: bit.ly/AContentAdventure
- 27. #ATWS2015 SO HOW DO YOU GET THIS DATA GOLD MINE? Get the slides: bit.ly/AContentAdventure
- 29. #ATWS2015 FROM CONTENT OVERLOAD TO CONTENT STRATEGY $
- 30. #ATWS2015 BE A BETTER CONTENT MARKETER
- 31. Matthew Barker - I&I Travel Media @hitriddle Get the slides: bit.ly/AContentAdventure