9. NATIVE NETWORKv.
A custom branding
execution that is an
extension of the
specific app a
consumer is engaged
with.
Campaigns span across
a network of different
types of apps, creative
executions are not
customized to each
platform.
10. PERFORMANCE BRANDINGv.
Focused on driving a
specific action within a
given moment, less on
an overall user
experience.
Focused on driving
awareness of a brand
and influencing
changes in user
behavior over time.
24. Italy France U.S. Israel
1. Retail
2. Fuel
3. Hotels
4. Entertainment
1. Retail
2. Fuel
3. Grocery
4. Entertainment
1. Restaurant
2. Hotel
3. Fast food
4. Grocery
1. Retail
2. Restaurant
3. Tech
4. Fuel
TOP BUSINESS CATEGORIES ON WAZE