Date: 14th November 2018 Location: Customer Experience Theatre Time: 11:50 - 12:20 Speaker: Perry Krug Organisation: Couchbase About: Who wants to see an ad today for the shoes they bought last week? Everyone knows that customer experience is driven by data: don't waste an opportunity to get them the right data at the right time. Real-time results are critical, but raw speed isn't everything: you need power and flexibility to react to changes on the fly. Come learn how market-leading enterprises are using Couchbase as their speed layer for ingestion, incremental view and presentation layers alongside Kafka, Spark and Hadoop to liberate their data lakes.

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Big Data too Slow?
Sprinkle in some NoSQL
Perry Krug, Architect – Office of the CTO
1

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Customers spend
more time
interacting than
transacting…

3. Customers expect exceptional digital
experiences
Feature-rich Quick Anywhere AnytimePersonalized

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Who is using Couchbase ?
E-Commerce Travel Gaming
Financial
Svcs.
Digital MediaCommunications
3 of the Top 10
eCommerce
Companies
3 of the Top 3
GDS
Companies
6 of the Top 10
Broadcast
Companies
6 of the Top 10
Online Casino
Gaming Companies
3 of the Top 3
Credit Reporting
Companies
Industrial IoT
2 of the Top 2
IoT
Platforms
3 Fortune 500
Healthcare
Companies
Digital Health

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The Big Data Umbrella

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Lambda Architecture
New Data
Stream
Data Lake
Process
Stream
Batch Layer
Serving/Presentation Layer
Stream Layer
Ingestion Layer
New Data
Stream
New Data
Stream
New Data
Stream
Merged
ViewMerge
Partial
Aggregate
Partial
Aggregate
Partial
Aggregate
BATCH VIEWS
REAL-TIME VIEWS
Real-Time Data
Precompute
Views
(Map Reduce)Batch Recompute
Real-Time Increment
Incremental
Views
Lambda Architecture with Couchbase

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What is Couchbase

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The Couchbase Data Platform

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Couchbase: Full Stack Data Management
Embedded JSON database with CRUD
query and search.
Web gateway for synchronization and
data integration.
Highly scalable, highly available, high
performance NoSQL database server.
Built-in enterprise level security throughout the entire stack includes user authentication, user and role based data access control
(RBAC), secure transport (TLS), and 256-bit AES full database encryption.
Couchbase Lite Sync Gateway Couchbase Server
EMBEDDED DATABASE SYNCHRONIZATION DATABASE SERVER
SECURITY
CLIENT WEB TIER DATABASEinternet intranet

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Core Principles Driving Evolution
– True auto sharding
– JSON-based flexible data model
– Memory-first Architecture
– Asynchronous everything
– Scale workloads independently
Managed
Cache
Key-Value
Store
Document
Database Mobile
N1QL
Query
Full Text
Search
Eventing Analytics

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Couchbase: The Power of a Flexible JSON Schema
Store data in multiple ways:
• Denormalized single document
• Normalized with references
• Add new values when needed
• Support for binary values
Access Data in multiple ways:
• Direct Key-Value
• SQL querying
• Full-Text Search
• MPP for large, ad-hoc access

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Scale & Availability with Couchbase
§ Scale on demand with automatic
partitioning and rebalancing
§ Build always-available apps with
memory-to-memory replication and
automatic failover
§ Simplify development with topology
aware clients and direct communication

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Cross Data Center Replication (XDCR)

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Reference Architectures

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Customer 360 with Couchbase
Customer 360
Downstream Systems
BI / Data LakeEDW
...
Data Sources
Data Warehouse
Online Store
Clickstream
Mainframe
CRM
ERP
Recommendation
EngineSocial Media
Customer Data
Combined | Personalized | Augmented
Real-time
Recommendations
Interaction History
User Profiles Session Activity
COUCHBASE DATA
PLATFORM
Internal
Applications
Client
Services
Revenue
Optimization
Customer
Experiences
.com Page
In-Store
Loyalty
Program
Post Sale
Care
UsersCall Center /
Support
Microservices
Order History
Notes
Profile
Login

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Reference Architectures: Caching
User
Requests
Cache Misses/Writes
Slow DB
Application
Layer
Couchbase
Reads/Writes

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Reference Architectures: Streaming/Consolidated Data Store
Event BusData Sources Ingestion / Enrichment
Couchbase Cluster
…
Couchbase Cluster
…
Data Stores
Applications

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Reference Architectures: Multi Data Center

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Reference Architectures: Data Integration and Mobile Routing
Batch
Loader
Mobile Apps
Couchbase Cluster
…
Backend DBs
Sync Gateways
Web Apps
Change
Listener
Direct
REST
COUCHBASE
LITE

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Microservices

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Built for Containerized Microservices:
Autonomous Operator for Kubernetes

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Architecture: Autonomous Operator for Kubernetes

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Couchbase and Big Data
in the Real World

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Ad Targeting at AOL:

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Reporting and E-wallet @ Paypal

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LiveEngage Dashboard at LivePerson

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Next Steps
Learn More: https://www.couchbase.com/bigdata
Free Online Training: https://www.couchbase.com/training
Download: https://www.couchbase.com/downloads
Contact Us: info@couchbase.com

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THANK YOU