Contenu connexe Similaire à How to smash google analytics for eCommerce - Luke Carthy - LondonSEO (20) Plus de Matt Williamson (8) How to smash google analytics for eCommerce - Luke Carthy - LondonSEO3. I want to share a
story with you..
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4. The ‘I can’t replicate
the issue so I’m
closing the ticket’
story
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26. The results? Up to
£30k p/day sales
increase virtually
overnight
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27. How to build a bad ass
GA rig like Lucille
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29. They allow you to
send custom data in
to GA
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45. GA isn’t great at
reporting the sales
you’ve lost
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51. How does the lost
basket value
dimension work?
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58. A few bad bits re
custom definitions..
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67. There are no hard and
fast rules
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72. Fire an event when a
search returns ‘no
results’
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74. Fire an event
like this:
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Event params:
Category: Site Search
Action: no results
Label: {Search term}
Value: 1
84. You can take this
further than just
search too…
Lukecarthy.com @MrLukeCarthy
88. A report that needs
zero dev and takes
mins to setup…
Lukecarthy.com @MrLukeCarthy
89. A 404 counter sorted
by customer impact
Lukecarthy.com @MrLukeCarthy
93. Links n stuff:
Lukecarthy.com @MrLukeCarthy
Step-by-step guide to setting up custom dimensions:
https://online-metrics.com/custom-dimensions/
GTM basics – rules in a nutshell by Simo Ahava:
https://www.simoahava.com/gtm-tips/gtmtips-rules-nutshell/
The official GA docs for custom dimensions:
https://support.google.com/tagmanager/answer/6164990?hl=en