1. iUEM
Competitive Advantage with
Mobile Application
for European Motorcycle Union

2. Summary
• Introduction
• Smartphones and mobile applications
• Why invest on mobile?
• Needs for bikers
• iUEM features
• iUEM services hierarchy
• iUEM wireframes
• Advantages
• Future implementations
• iUEM costs and deadlines
• Conclusions

3. Introduction
• Who better than a Tuscany biker knows the
best places and tours in his region? Why he
shouldn’t share his knowledge with deutsche
bikers and viceversa?
• UEM has got little visibility despite the huge
number of activities across all Europe
• UEM with this application and professional
management of hotels relationships will take a
competitive advantage over similar
organizations

4. Smartphones
and mobile applications
• Advanced computing ability
• Innovative features:
– Connectivity (3G, UMTS, HSDPA, WiFi)
– Accelerometer
– Gyroscope
– High resolution cameras
• Services available (applications):
– Navigator
– Web-surfing
– Photo / Video
– Social
– Augmented reality
– QRCode

5. Why invest on mobile? [1/2]
• To offer innovative products
• To reach customers
• Visibility
• Technology at the least expensive cost
• Services integration
• Passive advertising
Above all: Diffusion of smartphones

6. Why invest on mobile? [2/2]
SOURCE: OFCOM REPORT 2010

7. Needs for bikers
• Find nearby useful places:
– Hotels
– Restaurants
– Camping sites
– Repair shops
• Nearby list of events
• News
• Social networking with other enthusiasts:
– Tweets
– Check in
– Messages
– Photos

8. iUEM features
• Google Maps:
– Geo Location
– Find nearby places
– Navigator
• News from UEM (RSS)
• Social:
– Twitter
– Facebook
– Foursquare

9. iUEM services hierarchy
NEWS NEWS LIST NEWS DETAIL
CHECK - IN
SOCIAL FRIENDS LIST
FRIEND DETAIL
iUEM HOTEL
RESTAURANT
PLACES MAP
REPAIR SHOP
CAMPING
EVENTS EVENTS LIST EVENT DETAIL

10. iUEM wireframe [1/5]
Main Menu

11. iUEM wireframe [2/5]
News List News Detail

12. iUEM wireframe [3/5]
SOCIAL MAIN MENU SHARE YOUR CONTENTS FRIEND STATUS DETAIL

13. iUEM wireframe [4/5]
Places selection Map related to user position

14. iUEM wireframe [5/5]
Events List Event Detail

15. Advantages
• Passive advertising
• New services for customers
• Visibility
• Viral marketing
• Easy integration with existing services
• Easier information retrieval for bikers:
– Simple and automatic use of the navigator for
POI (Points Of Interest)

16. Future implementations
• QRCode – UEM advertising
• Licences – (QRCode – Subscription – etc…)
• Bikers race (http://www.konkuri.com)
• Cheaper Assurances / Services for UEM
subscribers
• Social network for bikers
• Global rental services for subscribed UEM
clients

17. Conclusions
• Mobile applications are the future:
– Companies should keep abreast of new
technology
• Technology at the least expensive cost
• Multichannel marketing
• Agile services implementation
• Services Integration

18. iUEM
Mattia Michelangeli ICT Advisor
@ European Motorcycle Union