1. Smarter Computing
Arvind Krishna, General Manager
Information Management, IBM Software Group
Tom Rosamilia, General Manager
Power & z Systems, IBM Systems & Technology Group
© 2011 IBM Corporation

2. We Are Seeing Dramatic Shifts

3. This Is Changing the Way the World Works…
…Both Business and Society
3 million new blog posts a day
10 billion tweets a year
3.5 billion pieces of content per week
How does the F50 stack up
against the competition?

4. Nothing Is Changing More than IT …
The way The way The way
it’s accessed it’s applied it’s architected
Integrated
ubiquitously for insight
and flexible

5. Ultimately Leading to
Tremendous New Value
Provide New Types of Insights

6. New Value in Healthcare
The Smart Room – Information Integration

7. We Are Entering the Next Era of Computing
Big Data Smarter Computing
The Era of Insight for Discovery
 Created by the integration of
Big data in Optimized systems,
managed as a Cloud
 Applied to deliver new insights
and drive innovation
Cloud Optimized  Twice the capacity for service
Systems
on a flat budget

8. Integrating Big Data will Unlock New Insights
Streams filters
incoming data
Non-traditional/
internet data
Traditional
Data Reuse Warehouse
Analytic models
Persistent Data In-Motion Data
7

9. Optimized Systems will Address the Unique
Needs of Specific Workloads
Domain Knowledge
 Workload characteristics  Interdependencies  Architecture options
Applications
Software
 Stack integration
Middleware  Middleware tuned for hardware
 Integrated management across
Operating Systems architectures
Inter-
Micro- connect
processor Caches
cores I/O Hardware
 Multi-core architectures
Package
 Advanced threading
Semiconductors  Low latency

10. Cloud Will Play a Fundamental Role in this
New Era
Cloud…
 Masks complexity of underlying components
 Rapid deployment of processes and infrastructure
 Consumer driven services, process, deployment
Business Services
Consume business processes, analytics,
applications running on Cloud infrastructure
Platform
Deploy consumer created or acquired
applications on the Cloud infrastructure
Infrastructure
Rapidly provision computing resources for
deploying and running software
Public Hybrid Private

11. IBM Systems Provide an Ideal Foundation
for Smarter Computing
System z Power Systems System x IBM Storage
Freedom by Performance Defining the Next Storage
Design Redefined Generation of Reinvented
x86 Servers
Achieve up to Power Systems Industry leading Reduce
55% lower TCO running DB2 as Intel performance power,
per workload – low as 1/3 the and lower operating and
fit for purpose cost of Oracle management cost cooling costs
Database* by 50% by up to 60%
Source: Based on IBM internal studies
*Pricing comparison based on US list prices of IBM DB2 Advanced Enterprise Edition and the Oracle software with analogous capabilities: Oracle Database Enterprise
Edition, Advanced Compression, Active Data Guard, Label Security, Partitioning, Oracle Enterprise Manager, Internet Developer Suite, Diagnostics Pack, Oracle-to-Oracle
Federation, Golden Gate. All list prices based on US and valid as of 01/26/2011.

12. Watson Showcased the Capabilities of IBM’s Workload
Optimized Systems…Built on Power 7 Technology
A System Designed for Answers
Built on a cluster of commercially
available Power 750 servers
Run 32 simultaneous tasks
 8 Cores per processer
 4 threads per core
Twice the bandwidth of other
commercially available systems,
500 GB per chip
15 terabytes of RAM

13. IBM Delivers Software that Provides Clients the
Capabilities Required to Transform their Industries
IBM Software Capabilities
Business
Connect & Product & Service
Integration &
Collaborate Innovation
Optimization
Operations
Risk, Security & Information into
Effectiveness &
Compliance Insights
Efficiency
Delivered through our Branded Middleware

14. IBM’s Integrated, Workload Optimized Systems
Accelerate the Path to Smarter Computing
Tightly Integrated Appliances Flexible Integrated Systems
 Up in 24 hours or less  Deploy systems in days vs. months
 Wire speed processing  Reduce storage costs by 40%
 Data security, 5x less time  Lower energy consumption by 70-90%
IBM WebSphere
DataPower
IBM Smart
Analytics System
IBM InfoSphere
Guardium
IBM Cloudburst
IBM Netezza
Source: Based on IBM internal studies

15. Project-Based Transformation …
How Leaders Make the Move to Smarter Computing
Smarter Computing
Efficient and innovative IT for improved economics
Automate
Integrate Secure

16. Clients Are Realizing the Benefits of Efficient
and Innovative IT
 Enhanced information service
delivery while reducing TCO
 Enabled real-time fraud detection
Big data on credit card transactions
 Reduced hardware
management by 95%
 Track cross border
shipments in real-time
Smarter Computing
Insight for Discovery
Optimized systems
Cloud
 5X capacity with no
additional floor space  $2.2M in cost savings to date
 New cloud-based model for  90% reduction in customer
real-time marketing services complaints

17. Leading IT Organizations Are Engaging with IBM
to Succeed in the New Era of Smarter Computing
Our approach is inclusive – no rip and replace
IBM can deliver experts and expertise required
IBMers are extending our portfolio to address
the biggest challenges in computer science
Proven innovator for 100 years
Source: IBM Investor Relations
*IBM Systems & Technology Group Finance, **IBM Software Group Finance

18. How Can You Help Lead the Next Era of Computing?
 Participate in the Smarter
Automate
Computing Stream and
Track Sessions
 Learn about Watson in the Expo
 Engage with IBM to determine
appropriate starting points
 Engage your peers at the
conference Integrate Secure
 Challenge your vendors –
don’t just read ads

19. Let’s Build a Smarter Planet