2. Let’s be honest with each other:
Not all business concept and idea works
3. Being optimistic is great, but when there
are so many things at stake like money,
human resources, relationships, etc., you
might want to tone down your optimism
and get a reality check
4. • Am I Really Interested In This?
Make sure that you are committed and
passionate enough to stick with your
decision till the end before starting anything
5. • Is Anyone Else Interested?
A business concept cannot sustain or take off
in a market when no one but you care about it
6. • Will People Pay For This?
In order for customers to open their wallet,
your idea or business concept must tap right
at a need of them that hadn’t been fulfilled by
any other businesses in the market
7. • Why Now?
Is now the right time to
carry out this idea? Timing
can be the make-or-break
factor for your business
8. • Why Me?
What makes you the best candidate to carry
out this idea? What resources do you have
that can help you bring this concept to life
successfully?
9. Only when you can answer all these
questions to your satisfaction can you
go on to set up your company and start
trading in the marketplace