WHAT IS A NICHE? • Area of specialty that is refined and requires expertise. • A Niche is the marketing of a product or service to a small and well‐defined segments of the market place. WHY NICHE? 1. Earnings 2. Understanding and depth of expertise so can help more people better 3. Easier to market 4. Easier to describe what you do

1. Finding
Your Niche

2. What is a niche?
 Area of specialty that is refined and
refined and requires expertise
 The marketing of a product or service
to a small and well-defined segments
of the market place
 Business niche & Market niche

3. Why niche?
 Earnings
 Understanding and depth of expertise so can help more
people better
 Easier to market
 Easier to describe what you do
YOUR
CUSTOMERS

4. Ideas to create a niche
1. Go with what you know
2. Consider a hobby you
love
3. Research the market
and find a gap

5. Identify the Target Market
 Who can benefit most from my knowledge or expertise?
 What is their demographic & psychographic?
 Why am I attracted to this market?
 What knowledge and expertise do I bring to this market?

6. Is your niche a good one?
Question 1:
Is my prospect experiencing Pain and
Urgency, or Irrational Passion?
Question 2:
Is my prospect pro-actively looking for
solutions?
Question 3:
Does my prospect have few or no
perceived options?
Question 4:
Are at least 1000 people LOOKING for a
solution for this RIGHT NOW?

7. The niche keymaking process
Question 1: Where does my prospect have an emotional, irrational need
driven by strong fear or desire?
Question 2: Where is the unmet need that I can solve with my knowledge,
systems and techniques?
Question 3: How can I offer my knowledge and advice in a way that solves
their unmet need?
Question 4: Where is my prospect searching for solutions to their challenge
– that I could find?

8. Attention!
• You can have a number of Niches.
• You don’t need to be the Expert
The most important question:
“Is there a demand for my product?”

9. Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: peter@maverickmentoringforbusiness.com.au
Phone: 61 3 9005 8275