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  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials Who am I - originally from Florence, Italy - living for 28 years in Finland - degree in Electronic Engineering - degree in International Business and Marketing Management - over 16 years of international business experience - executive and professional in the Telecom industry,  - strategic and visionary thinker,  - believer in true Leadership,  - consumer and customer oriented,  - human being  more about me on  www.linkedin.com/in/gianlucacioletti
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials Why we are where we are? What is changing in the apps market and how does it change? What are the trends? What would be the next “big thing”
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials Everything started from the Business market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials … from the Business market to the mass market… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials The Convergence - In Platforms, PC <=> mobile - Apps <=> services Worldmate by Mobimate World Traveler by Psiloc Handy Shell by Epocware (Paragon)  Snaptu Seesmic - Social Network <=> Community - Location based services - The Cloud
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials What iPhone, App Store and Facebook changed in the ecosystem and consumers behaviors Everything!!!!
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials From the developers point of view: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],time growth death valley in the past today
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From the operator point of view: Voice ARPU Progression, 2004-2009 ($) Non-Messaging Data ARPU Progression, 2004-2009 ($)
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials From the handsets manufacturers point of view: ,[object Object],[object Object],[object Object]
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials From the VCs and investors point of view: ,[object Object],[object Object],[object Object],[object Object]
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  © 2009  Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials Thanks!!!

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Luca Cioletti The Past, The Present And The Future Of Mobile Apps Ecosystem

  • 1. © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Who am I - originally from Florence, Italy - living for 28 years in Finland - degree in Electronic Engineering - degree in International Business and Marketing Management - over 16 years of international business experience - executive and professional in the Telecom industry, - strategic and visionary thinker, - believer in true Leadership, - consumer and customer oriented, - human being more about me on www.linkedin.com/in/gianlucacioletti
  • 2. © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Why we are where we are? What is changing in the apps market and how does it change? What are the trends? What would be the next “big thing”
  • 3.
  • 4.
  • 5. © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials The Convergence - In Platforms, PC <=> mobile - Apps <=> services Worldmate by Mobimate World Traveler by Psiloc Handy Shell by Epocware (Paragon) Snaptu Seesmic - Social Network <=> Community - Location based services - The Cloud
  • 6. © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials What iPhone, App Store and Facebook changed in the ecosystem and consumers behaviors Everything!!!!
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Thanks!!!