MaxAxion Sales Deck October 2014

African Bunkering Community
and Event Portal
13 October 2014
Mobile Media Supply Specialist

MaxAxion Footprint in Africa
• Cape Town
• Johannesburg
• Lusaka- Zambia
• Lagos- Nigeria
We are a proud to be a B-BBEE Level 4 supplier
Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014
Investing in your “Paid” media, ensures growth
of your “Owned” and “Earned”media, taking it to
the next level.

Our Approach
customer
insight
campaign
objective
multi medium
performance
management
Science
campaign
strategy
Art

Why Mobile in Sub Saharan Africa
Commercial in Confidence. All Rights Reserved. MaxAxion Q3 Source: GSMA Intellegence 2014

Fixed and Mobile Household Penetration
Source: GSMA Intellegence Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014

Subscriber vs. Sim Penetration Rates
Source: GSMA Intellegence

3G Penetration Rate

Smartphone Penetration SSA

In Africa We Live in a Mobile First Society
• With an audience of 37.2m adults
(aged 15+) in South Africa, marketers
can reach 36m (97%) through a
cellphone in their household.
• 17.7m cellphone owners (48% of adults) use
voice, SMS, USSD and mobile data, which
means they browse the mobile internet and use apps.
• According to the AMPS survey there are 13.2m smartphone
owners– but since the concept of a smartphone is so
nebulous, we prefer to focus on the mobile data user
segment as opposed to smartphone owners.
• The “Fixed Internet” accessed via desktop or laptop
computer, is used by 6.5m consumers or 17% of the adult
population. While “Mobile Internet” is used by 11.7m or 32%
of the adult population.
#Mobile Rocks Amps Research 2014

Snapshot: Fixed Internet Users
6.4m | 17% of Adult Audience
Source: Silverstone MMA SA Mobile Review of AMPS 2013AB Commercial in Confidence. All Rights Reserved. MaxAxion Q3 2014

Snapshot: Mobile Data Users

Snapshot: Tablet Users

Media type usage
among SA adults
By LSM
(Percentage
using media)
• After less than two
decades in existence,
mobile is a “hot”
medium.
• It is the only media type
to have almost total
saturation in LSM 10.
• Mobile exceeds or has
comparable levels of
penetration to all other
media types across all
LSM groups.

Mobile Advertising Ecosystem

MaxAxion Footprint in Africa
Mobile Display
Mobile Performance
Mobile
Messaging

RTB is about reaching the
right person in the right
place at the right time

Why RTB?
RTB is the most efficient and cost-effective mobile advertising
solution
driven through data-rich bid requests from
efficient mobile exchanges
understand what sites and apps are working and
transparent at what price
access tens of billions of impressions through
scalable multiple real-time supply sources
for sellers
• increased eCPM due to better targeting and
utilisation
• real-time means efficiency unmatched by other
forms of advertising
• automation means lower cost and effort
• access to better targeted and more effective
inventory
• generate a higher return on advertising spend
(ROI) – driving agency success
• improve results even further with ‘dynamic
ads’
for buyers

Banner Sizes
Dimension
s
Standard
Smartphone
Banners
Specifications
Reach
320x50
• <5kB
for
static
• <7.5kB
for
animated
• JPG,
PNG,
GIF
• Animation:
Max
30s
or
3
loops
• Border
of
contrasting
colour
• Mobile
web
and
app
• iOS
(iPhone,
iPod,
iPad),
Android,
Blackberry,
some
feature
phones
300x50
• <5kB
for
static
• <7.5kB
for
animated
• JPG,
PNG,
GIF
• Animation:
Max
30s
or
3
loops
• Border
of
contrasting
colour
• Mobile
web
and
app
• Blackberry,
Feature
Phones
&
Android,
little
iPhone
216x36
• <7.5kB
• JPG,
PNG,
GIF
• Animation:
Max
30s
or
3
loops
• Border
of
contrasting
colour
• Mobile
web
and
app
• Android
and
feature
phones
320x480
and
480x320
• <40kB
• JPG,
PNG,
GIF
• Animation:
Max
30s
or
3
loops
• Border
of
contrasting
colour
• Mobile
web
and
app
• iPhone
and
Android
smartphones
• Interstitial
format
covering
the
entire
screen
300x250
• <40kB
• JPG,
PNG,
GIF
• Animation:
Max
30s
or
3
loops
• Border
of
contrasting
colour
• Mobile
web
and
app
• All
iOS
(iPhone,
iPod,
iPad),
Android,
Blackberry
Interstitial
320
480

Targeting
Device: targeting based
on manufacturer / model /
device capabilities /
device age
Connection: targeting
based on the carrier / Wi-
Fi information contained in
the bid request
Content: targeting based
on the type of app / site
being used
Geo-tracking by country /
state / DMA / postcode /
latitude / longitude
Geo-tracking by POIs
(such as airports / store
locations)
Advanced targeting powered
by geographically profiled
audiences

Qualified Performance
Often with mobile display, so much of the inventory delivery is lost in wastage, MaxAxion’s ads4u platform gives a brand the ability to only pay for a qualified click,
while ensuring relevancy for the user!
We create a set of banners that click to a jump page that then entices a more qualified user to clock to the final page of conversion. Thus creating a double opt in.
Sell Your Car
Sell Your House
Find a Job! Selling you’re your?
Furniture Sale!
Place your ad on
Gumtree and
receive a free
placement upgrade
voucher!

Mobile Targeting Capabilities

Tyroo Mobile
Largest Performance solutions that includes display, visits,
video and App Installs.
Performance based ad network that promises to deliver
the clients last mile expectation.
$ Competitively priced, brand safe inventory with high
engaging formats.
Dedicated full service account team that helps with
campaign execution insuring maximum ROI.

Cost Per Install
App
Store
Developer encodes the Tyroo SDK
in the application which allows to
track impressions, clicks, installs
etc.
The application is hosted on the
Google Play / App store
Tyroo serves ads to Android or iOS
users and App gets installed onto the
phone and is ready to use!
User downloads and installs the
application (which is reported)
back to Tyroo.

Cost per Visit
As user clicks on the Ad banner,
They are directed to a landing
page, we charge the advertiser on
a visit and not click on the banner!
• CPV insures quality users
landing on the site
• CPV is tracked as per the GA
report and contracting can be
worked basis targeting set on
delivering the campaign.

Click Per Complete View
Video Banner Native Ads
In-Stream Pre-Roll
Offer includes Pre rolls, Mid rolls, and In
stream.
• 80 Million + inventory on video full views to
offer.
• We charge the client on every successful
video views.
• Campaign to increase you tube views can
also be executed.

Brand That Tyroo Works With

Case Study- Game Download

Case Study- Teebik Mobile Security & Anti Virus

Case Study- Quikr

Case Study- Snapdeal

Mobile Messaging
Intarget is the exclusive
aggregation partner mobile
advertising media to Mobile
Network Operators MTN and
Airtel Africa. MaxAxion is one
of their sales houses.

Some of the Brand We Work With

Email:
nicolle@maxaxion.co.za
Visit:
maxaxion.com
Call:
+27 72 755 0425

MaxAxion Sales Deck October 2014

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MaxAxion Sales Deck October 2014