1. UPGRADE TO
THE NEXT
GENERATION
OF MAGENTO
COMMERCE
David Wise – Director Channel EMEA

2. Thank you for your interest in Magento!
We’ve been busy lately….
Jan ‘16
Magento Order
Management
Apr ‘16
Next generation
Magento Marketplace
Magento-optimized
cloud solution
Jun ‘16
Magento 2.1
Aug ‘16
Magento Business
Intelligence
(formerly RJMetrics)
Sep & Nov ‘16
Strategic CMS
partnerships with
Adobe & Acquia
Dec ‘16
Advanced CMS
(BlueFoot)
Nov ‘15
Magento 2.0
Apr ‘17
Magento
Social
2015 2016 2017
IR TOP 1000
IR B2B 300
IR EUROPE 500
LATAM 500

3. 84%
Online shoppers
expect retailers to
provide a robust
engaging online
experience
40%
Of all 2016 commerce
was transacted on a
mobile device
75%
Consumers have
purchased a product
because they saw it on a
social channel
We know you face an increasingly complex
and demanding market environment…

4. And you may be balancing competing challenges…
• Manage budget,
headcount, resources
• Provide high-touch
experiences
• Turn data into
actionable insights
• Innovate faster
• Personalized 1 to 1 experiences, at
scale
• Decreased barriers to global
competition
• Maintain differentiation and growth
against copycat fast followers
• Fragmented shopping behaviors
and use cases
INTERNAL EXTERNAL

5. WHERE SHOULD YOU
START?

6. #1 Deliver personalized, differentiated
shopping experiences
78%
Buy more from
retailers that
personalize the
shopping experience
86%
Buy online and
return to a store
89%
Shoppers view
local store
inventory online

7. #2 Grow sales faster
Open up new
sales channels or
business models
Drive greater
conversions
Reach new
customers

8. #3 Align performance with shopping expectations
Loss in
conversions7%
Loss in
page views11%
Decrease in
Customer
Satisfaction
16%
53%
Mobile users
abandon sites that
take longer than 3
seconds to load
A 1 second delay in page load time results in:

9. Magento
Commerce 2.2
An integrated, next generation solution
that opens up more opportunities for success
“The decision to implement
Magento 2 is a strategic investment
designed to deliver more engaging
experiences while future proofing
our eCommerce platform.”
Swen Haupt
Project manager at Seat

10. Magento Commerce 2
Quickly and flawlessly provide compelling experiences on any device
Better shopping
experiences
• Customizable pre-built responsive themes
• Advanced content creation and management
• Content staging & preview
• Enterprise-grade CMS integrations

11. +59% Revenue The flexibility regarding customizations,
ease of integration with existing
systems, adaptability and intuitive CMS
made Magento 2.0 the perfect fit.
Eloise Nisbett
Ecommerce Manager, Sass & Bide
+45% Overall
conversion rate
Speeds up guest checkouts by 51%
and customer checkouts by 35%
“
“
Growth

12. Magento Commerce 2
Deliver shopping services that delight and provide efficiencies
• Omnichannel servicing (ship to/from
stores, pickup from store)
• Sell your entire inventory through
any channel
• Intelligently fulfill orders from anywhere
Order from
anywhere
Fulfill from
anywhere
Better shopping
experiences

13. Magento Commerce 2
Convert more customers in more ways
Easily grow your market reach
• Global AWS network
• Instantly access global shippers
• Engage customers via social
• Rapid site replication
Improve customer conversion
• Quick 2-step checkout
• PayPal In-Context
Quickly augment selling capabilities
• Native B2B functionality
• Virtually limitless 3rd-party integration
Greater
conversion

14. Magento 2 is a modern architecture that will allow us to go further,
and faster. It makes it easy for us to take advantage of out-of-the-
box features, and for our in-house developers to create the unique
shopping experiences we want for our brands.
Tomas Griffin
Technical Lead, Kurt Geiger
“
“
18.8% Decrease
in bounce rate
Created new servicing possibilities with
a fully integrated and visually
stunning digital shopping
experience.
60-100% Increase
in pages per session and time on
site across all upgrading clients
Experience

15. Speed
• Magento-optimized and secured cloud
infrastructure
• Global CDN
• Modernized code architecture
Scale
• Cloud elasticity
• Database scalability
• Peak volume allowances
Reliability
• 99.99% SLA
• Optional upgrades prevent inadvertent
breakages
• Continuous software-hardware evaluation
Magento Commerce 2
Deliver outstanding performance out of the box
Outstanding
performance

16.  Reliable and scalable hosting
• AWS-based, 24x7 monitoring, 99.99% SLA
• Multiple global hosting regions
 High-speed CDN and performance
management tools
 Optimized for Magento
 Single contact for licensing, hosting,
and support services
Reduce IT spending with
a cloud-based solution

17. © 2017 Magento, Inc. Page | 18
Magento Commerce Cloud

18. 39% More
orders processed
per hour
According to Magento, 50% faster load times
are typical. Indeed, our benchmarking has
validated that this number is generally the floor
of the results, with some clients seeing well
over 100% improvements after launch.
Van Schlichting
SEO & Optimization Practice Lead, Corra
10x Increase
in traffic load capacity with
faster server response time
“
“
60% Decrease
server response and
page download times
across upgrading
clients
Performance

19. Enterprise-grade analytics
• Unify disparate data sources
• Customize dashboards and KPIs
• Included with Magento Commerce 2
Empower non-technical teams
• Drag & drop content creation & management
• Content staging & preview
• Intuitive admin with custom views
Enable development teams to work smarter
• Magento handles hosting infrastructure
• New architecture improves code quality,
testing, and dev time
Magento Commerce 2
Empower your organization to get more done, better and faster
Smarter, faster
operations

20. B2B Commerce
THE RACE TO
GO DIGITAL

21. 53%
Will make half
or more of work
purchases online
by 2018.
61%
Research work
purchases on their
smartphone.
63%
Research half or
more of their work
purchases online.
Forrester, Andy Hoar Presentation at Magento Imagine 2017,
Forrester/Internet Retailer Q1 2017 B2B Buy-Side Online Survey
Business buyers are increasingly
looking to transact online

22. Differentiated experiences pay off
+30%
Increased sales vs.
competitors without
effective personalization
51%
Say omnichannel
customers increase
spending
+25%
Revenue increase for
companies who
consumerize their
B2B commerce sites
Forrester/internet retailer Q2 2016 B2B sell-side Online survey, http://www.gartner.com/binaries/content/assets/events/keywords/crm/gartner-crm-predicts.pdf,
https://www.gartner.com/doc/2864817?ref=SiteSearch&sthkw=B2B%202018%20personalization&fnl=search&srcId=1-3478922254

23. Faster
Time to
Market
Lower
TCO
Reduced
Complexity
Magento is ready
Cloud commerce with
built-in B2B
functionality enables…

24. Forrester, Andy Hoar Presentation at Magento Imagine 2017
 New channels are
developing
 Amazon is a
growing force
 Your competitors are
investing in digital
82%
Of B2B buyers say
that they’ve used
Amazon to make a
purchase for work
Your customers may
already be buying online

25. BUILD
LOYALTY
GROW
REVENUE
REDUCE
COST
Improving buyer
experience
delivers real
business value

26. Social
Commerce
Marketplace
Business
Intelligence
Order
Management
Payments
& Risk
Magento cloud is
your engine for
transformation
Shipping

27. BUILD
LOYALTY

28.  Order by SKU
 Requisition lists
 Fast Reordering
 Request for
quote workflow
 Punchout support
Build loyalty with
fast, friction-free
purchasing

29.  Custom catalogs and
price lists
 Segmentation and targeting
 Multiple, tailored sites:
• Brand / Division
• Geography
• Channel partner
• Account
Differentiate with
personalized
experiences

30. Dropship
Network
Branches
Internal
Distribution
Center
Suppliers
Channel
Partners
 Accurate, real-time inventory levels
 Sourced from all locations and
supply chain partners
Provide complete
inventory visibility

31. BUILT LOYALTY WITH
 Quick ordering tools
 Warranty lookup and processing
 Custom catalogs
 In-store pick-up and delivery
300% Increase in
Transactions
250% Increase in Daily
Online Sales
*Q4 2016 vs Q4 2015 evaluation of orders
RESULTS
Carrier Enterprise
HVAC distributor

32. REDUCE
COST

33.  Corporate accounts
 Buyer roles and permissions
 Payments on account
 Order and quote tracking
 Account history
Empower customers
with easy self-service
tools

34. SKU and inventory validation
Custom catalogs and price lists
Self-service ordering – no manual data entry!
Reduce costly ordering errors

35. ERP
CRM
PIM
OMS
WMS
ESB
 Extensive APIs
 Open, modern platform
 Off-the-shelf extensions
Integrate with any
backend system

36. GROW
REVENUE

37.  Mobile-ready, responsive site
 Powerful merchandising
& promotions
 Robust content management
 Campaign staging & preview
Increase sales with
a “consumer”
buying experience

38.  75 predefined reports and
report-building tools
 Actionable customer,
product, and campaign
insights
 Combine data from multiple
sources for deeper insights
Fuel your growth with
business intelligence

39. No more order-taking
Streamlined assisted selling
and RFPs
On-the-spot sales
Increased product IQ
Boost sales
productivity

40. 61% Increase
in AOV
393% Increase
in transactions
633% Increase
in Sales
GREW REVENUE WITH
 Rich site design and merchandising
 Catalog punchout with PunchOut2Go
 Easy ordering on behalf of customers
 Faster changes without waiting for IT
*Q4 2016 vs Q4 2015 evaluation of orders
RESULTS
Flooring manufacturer
QuestMark

41. 40% Increase in
Conversion Rates
19% Increase
in AOV
15% Decrease in
Bounce Rates
GREW REVENUE WITH
 Personalized search
 Side-by-side book comparisons
 Automated cross-selling
 Interactive bulk pricing tables
RESULTS
BookPal
Book wholesaler

42. © 2016 Magento, Inc. Page | 83
Magento Commerce 2.2 is
More than B2B….
All the features of 2.1

43. © 2017 Magento, Inc. Page | 84
Content
Management
Layered
Navigation
& Search
Order &
Inventory
Management
Responsive Design
Reference Themes
Merchandising
& Segmentation
Search
Engine
Optimization
Global Currency,
Language &Tax
Support
Promotions
& Coupons
Detailed Reporting
Modern
Business
User Tools
Integrated
Shipping &
Payment
Options
Fast 2-step
Checkout
Robust Out-of-Box Platform Capabilities

44. © 2017 Magento, Inc. Page | 85
Content Staging
• Create, edit, and delete updates to:
• Products – prices, page designs,
descriptions, images, and more
• Categories –menu and display options,
which categories are enabled
• CMS Content – page content and layouts
• Promotions – catalog and shopping cart
price rules
• Additional entities with customization
• Group individual updates into campaigns for
easier management
• Schedule an unlimited number of updates

45. © 2017 Magento, Inc. Page | 86
Customer Segmentation
• Customize the customer registration
process to collect actionable customer
information
• Automatically segment customers
using customizable business logic

46. © 2017 Magento, Inc. Page | 87
Rule-based Product Relations
• Use business rules to define which
related products, up-sells and cross-
sells should be shown to which
segment of customers
• Easily affect your entire website with a
single rule – without the need of a
developer

47. © 2017 Magento, Inc. Page | 88
Targeted Content
• Use banners to show targeted content
to segments to personalize the
customer journey
• The Banner Rotator widget allows
business users to place segment-
specific content on virtually any page
in a site

48. © 2017 Magento, Inc. Page | 89
Visual Merchandizing
• An intuitive drag-and-drop user
interface allows business users to
easily control product positioning in
categories
• Choose from a wide variety of
automated sorting options to
determine product position
• Automatically move products into the
right category using “smart” categories
that constantly listen and respond to
user-defined product criteria

49. © 2017 Magento, Inc. Page | 90
Custom Catalogs by Customer Group
• Business users can create custom
catalogs per customer group, allowing
different experiences for unique
groups.
• Create specific sales for registered vs.
guest customers or B2C vs. B2B

50. © 2017 Magento, Inc. Page | 91
Elastic Search
• Built to scale both horizontally and
vertically
• Supports 33 languages out of the box
• Supports synonyms and stop words
• Features smart indexing which
ensures that indexing data does not
impact customers
• The connection with Magento is truly
plug-and-play with minimal setup

51. © 2017 Magento, Inc. Page | 92
Increased Customer Loyalty

52. © 2017 Magento, Inc. Page | 93
Rewards
• Use customer behavior to offer reward
points to customers which can be
redeemed for purchase
• Offer reward points as part of
promotions and couple them with
customer segmentation to create an
affective rewards program

53. © 2017 Magento, Inc. Page | 94
Gift Cards
• Customers can purchase physical
and/or virtual gift cards on behalf of
others
• Business users can specify custom or
open amounts as well as minimum and
maximum ranges
• Integrate with physical gift card
providers via Magento’s API

54. © 2017 Magento, Inc. Page | 95
Private Sales with Site Invitations
• Customers can invite their friends to
Private Sales and then receive reward
points for each converted registration
or purchase

55. © 2017 Magento, Inc. Page | 96
Multiple Wishlists and Gift Registry
• Offer customers the ability to organize
products into wishlists for different
events and holidays and share them
with friends
• Customers can save products for a
later purchase and add all of a list’s
products directly to the cart
• Customers can create gift registries to
encourage friends and family to
purchase gifts on their behalf for
weddings, baby showers, or any other
event

56. © 2017 Magento, Inc. Page | 97
Enhanced Gift Options
• Allow customers to purchase gift
wrapping patterns customizable by
business users per item or per order
• Customers can also send gift
messages per item or per order

57. © 2017 Magento, Inc. Page | 100
RMA
• Allow customers to initiate their own
return process from their “My Account”
area
• Business users have complete control
over the entire return process and can
configure everything from reasons for
return to acceptable resolution options

58. © 2017 Magento, Inc. Page | 101
Engage customers with Magento Social
• Engage customers & convert prospects at another touchpoint
• Create a unified online shopping experience by leveraging Magento product catalog
• Strengthen your brand identity and drive increased product awareness
Making it easier for merchants to engage current customers and
acquire prospective ones via social channels.
Streamlined Facebook
Store Creation
Impactful Social
Sharing
Simplified Ad
Creation
Intelligent Ad
Optimization

59. © 2017 Magento, Inc. Page | 103
Launch updates faster with pipeline deployments
• Run build and deploy stages
separately
• Easily manage configuration
across environments
• Production environment
upgrade can happen in less
than 1 minute

60. © 2017 Magento, Inc. Page | 104
Accept more orders, with lower risk
• Reduce your fraud liability to zero.
Signifyd pays your chargeback fees
• Confidently accept more orders with
industry-leading approval rates
• Automate shipment of orders approved by
Signifyd
• Receive rich reporting with every decision
• Get started in minutes, no installation or
development required
Fraud Protection

61. © 2017 Magento, Inc. Page | 105
Magento Commerce Cloud – Starter & Pro

62. With the right tools, merchants like you continue
to reinvent and thrive…
Delivered industry-leading,
music recommendation
commerce experience that
outperformed traffic and
order value expectations
£3M incremental revenue
over first 12 months with a
new selling model
Transformed 1200+ store
and warehouse locations
into a fully accessible
fulfillment network
163% increase in
online conversion

63. Leader
Forrester Wave: B2B
Commerce Suites for Midsize
Organizations, Q3 2017
Leader
Magic Quadrant for
Digital Commerce 2017
Magento is the leader in
B2B & B2C commerce

64. More to come….
Magento 2.2.0
October 3
Magento 2.2.1
November
Minor Updates
Magento 2.2.2
Advanced Reporting
Magento Shipping
Bundled Extensions

65. NEXT STEP?WHAT’S
YOUR

66. Onward and upward
What can your business achieve with Magento Commerce 2?
David Wise
Director Channel, Magento
dwise@magento.com
+44 7825 067022

67. REDUCED COSTS WITH:
 Improved backorder process
 Mobile product scanning
 One platform for B2B & B2C
 Small internal development team
Transitioned off of old
technology in 6 months
20% Decrease
in customer support calls
RESULTS
API
Pharmaceutical
distributor & retailer

68. Support for
1.7M SKUs
Fast Launch
of 8 sites in 6 languages
REDUCED COSTS WITH:
 Self-service purchasing
 Machine-based purchase flow
 Easy integration with Baan ERP
 Global-ready solution RESULTS
Large equipment
manufacturer
Liebherr