This document outlines a startup company called STEM Company that aims to solve the problem of difficult gift giving by providing personalized gift recommendations through a "gift expert". The target market is busy professionals aged 24-45 earning over $70,000 who work long weeks. Initially, the company will generate revenue through a service fee model but later hopes to increase margins by holding inventory. A recommendation engine has been developed using survey data from 6,500 gift ratings to help the gift expert select the best gifts. The company is seeking $15,000 in funding to support branding, web development, training gift experts, and a soft launch in May.
2. Gift Giving is hard
and we want to solve that
Get a gift expert, give better gifts
Though about 9% of retail sales overall are returned, up to a
third of all online sales are sent back, according to Kurt
Salmon, a retail consulting firm.
3. MEN & WOMEN
AGE - 24-45
INCOME >$70,000
WORKWEEK >55 Hours
TARGET MARKET
“Our target is busy people who aren’t willing to put the effort or time into giving great gifts”
- Max Klaben, Co-Founder
5. HOW WE MAKE MONEY
NOW
Service Fee Model
FUTURE
Hold inventory to increase margins
6. RECOMMENDATION ENGINE
DEVELOPMENT
- Developed Recommendation Engine
based on 6500 gift ratings collecting in
custom survey
- This tool allows our gift expert proprietary
insight into what gifts will be best for
different gift recipients
