Patterns of Entrepreneurship Presentation

1. JukelyUnlimited Concerts. $25/month

2. Today’s Agenda
Company
Description
Product
Overview
Market Analysis Recommendation

3. Jukely’s History
Founder 1: Bora Celik Founder 2: Andrew
Cornett
NYC Headquarters
Engineer + concert promoter.
Collaborater with Tiesto in festival
promotion.
Former Designer @ Kickstarter. 13 current Employees
More than 50 venues in
8 cities
$3.3M Raised Tiered Pricing
Austin, Chicago, Los Angeles,
Miami, New York, San Francisco,
Seattle, and Toronto
Series B Round of $2.4M in 2014. Jukely Premium: $25/month
Jukely Unlimited (+1 to every
event): $45/month
Founded in 2011 Techstars NYC Alumn Pivoted to “Netflix for
Concerts”Collaboration of ex Kickstarter
designer Andrew Cornett and
electronic music mogul Bora Celik
Member of Techstars NYC 2013
class
Originally a music recommendation
algorithm.

4. “Jukely helps the industry reach its full potential by ensuring
ticket supply does not exceed demand, helping fill venues
and increase overall payouts to promoters/venues.”
Product Overview
Fans pay
proportionally less
based on number of
concerts attended.
Unpurchased seats
are filled similar to
Class Pass
Payouts are given
based off number of
Jukely concertgoers.

5. Open spots
reported
Netflix for Concerts
Concerts
added to
Jukely
Personalized
Recommenda
tions
User RSVPs
Added to
Guestlist
Venues
receive
payment
Fan
Venue
Goes to show
Purchases
drinks /
merchandise

6. Market Analysis 0138
Live Sector Growing Youthful Demographic Various Genres
Worldwide, concert attendance up
26% (Boxscore).
Number of shows increased by 5.8%.
Per-show gross is up 20%
Urbanite young professionals 18-24
going to concerts in place of other
forms of nightlife.
Multiple venues allow a concert for
almost every kind of fan.

7. Competitive Landscape
Direct Indirect
- No direct competition.
- Jukely is a first of its
kind service.
- Stubhub
- Ticketmaster
- Ticketfly

8. Performance
8 Cities and Counting Venue Payouts Increasing
Plans to expand into 400 cities
internationally.
Average Jukely Unlimited member
goes to two and a half, almost three
shows a month, 20 times more than
the standard concertgoer.
Bora Celik: ”Venues are paid based
on original ticket price and how
many people went. We've been
increasing those checks 50%
month over month.
Active Members

9. “ Will the amount of money Jukely subscribers generate for
venues and performers be proportionally less than what
general admission patrons generate? “
Concerns
A member pays $15 a show
several times a month and
switches to Jukely. In pure
math: Artists earn less.
Jukely’s response: “Artists
increase their revenues. The
system works on top of ticket
sales, it doesn't replace them.”
Venues profit from bar
sales, but artists generally
don’t.

10. Recommendation
Domestic & International
Expansion
Micro-subscriptions
Continue growth by expanding
into cities across the world.
Consider expanding into verticals
like Sport, Nightlife, and Theater.
Arrange micro-subscription deals
with specific venues or production
companies. Caters to specific
type of music.
Grow beyond Music