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How Zenly Nailed It - Product Methods!

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Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?

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  • Slide 46 : displaying the number of a friend's friends is absolutely brilliant. Not from the competition point of view, but it makes you jauge whether it's interesting or not to invite that person. If that person has 10 friends using the app, he has better reason to
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How Zenly Nailed It - Product Methods!

  1. 1. how Zenly nailed it @mxbraud
  2. 2. Location sharing apps have been around for a long time. @mxbraud
  3. 3. You can find dozens of them on the App Store.
  4. 4. Even Apple has one. @mxbraudI have 1 friend on it.
  5. 5. But Zenly is the only one with an exponential growth. 8% weekly @mxbraud
  6. 6. If it continues that way, it will have 6M users by the end of the year.
  7. 7. What is their secret? @mxbraud
  8. 8. 
 They talk to
 their users.
 @mxbraud
  9. 9. Zenly’s COO called 5000 users over the past year.
  10. 10. He understood the reasons why people don’t use location sharing apps. @mxbraud
  11. 11. it’s creepy it kills my battery my friends are not on it it’s not really amazing @mxbraud 1 2 3 4
  12. 12. The team iterated on its product until these problems fade away. @mxbraud
  13. 13. Let’s see how! @mxbraud
  14. 14. 1
  15. 15. @mxbraud it’s creepy it kills my battery my friends are not on it it’s not really amazing 1 2 3 4 it’s creepy it kills my battery my friends are not on it it’s not really amazing
  16. 16. What a classic location sharing app feels like.
  17. 17. What Zenly feels like.
  18. 18. @mxbraud Zenly’s branding is about the experience, not the features.
  19. 19. @mxbraudThe Elements of User Onboarding - Samuel Hulick user location-sharing user doing cool stuff what Zenly sells what others sell
  20. 20. @mxbraud "We’re going to locate you and your friends"
  21. 21. @mxbraud "You’re going to spend good times with friends"
  22. 22. @mxbraud It’s very cautious with how it asks for your location.
  23. 23. @mxbraud "Who am I sharing my location with? Better not touch that button" Zenly Competitor
  24. 24. @mxbraud "My bro Elon wants to know where I am.  Such a nice guy!"
  25. 25. @mxbraud Your friends and family are the only people you trust enough to give access to your location.
  26. 26. @mxbraud Your contacts prompt you to access your location. Zenly asks nothing.
  27. 27. Zenly talks like a human, not a cold robot spying on you. @mxbraud
  28. 28. @mxbraud Messages you get when you open the app:
  29. 29. It even shows you love in settings
 by singing you a song. @mxbraud tap here in the app to
 get your love song
  30. 30. It uses a friendly and fun imagery to prove sharing your location is no big deal. @mxbraud
  31. 31. @mxbraud Smiling faces everywhere! even in the bottom menu
  32. 32. @mxbraud + childish and fun colors
  33. 33. @mxbraud NO BIG DEAL
  34. 34. 2
  35. 35. it’s creepy it kills my battery my friends are not on it it’s not really amazing it’s creepy it kills my battery my friends are not on it it’s not really amazing @mxbraud 1 2 3 4
  36. 36. @mxbraud this random location-based
 game literally kills my battery
  37. 37. @mxbraud Zenly…not so much
  38. 38. Zenly’s developers spent two years working on the battery consumption of their app.
  39. 39. They came up with a technology that asks for your location only when one of your friends needs it, which saves A LOT of battery life.
  40. 40. problem solved!
  41. 41. 3
  42. 42. it’s creepy it kills my battery my friends are not on it it’s not really amazing it’s creepy it kills my battery my friends are not on it it’s not really amazing @mxbraud 1 2 3 4
  43. 43. How many great social networks are you not using because well… nobody does?
  44. 44. Zenly integrates growth processes directly in its product. @mxbraud
  45. 45. @mxbraud It shows you all the friends that you haven’t added yet directly under your Zenly friends.
  46. 46. And contacts that have friends on Zenly! This doesn’t mean they are on Zenly but it makes you feel a lot of people are using it. + it creates a sort of competition of who has the most friends.
  47. 47. You need to invite friends to unlock the best emojis. @mxbraud
  48. 48. They want every active user to have at least 10 friends on it. This is a way to achieve it.
  49. 49. It lets you share your position with friends that are not on Zenly. @mxbraud
  50. 50. You can share your position for the next 45 minutes.
  51. 51. This makes the app more useful from the beginning, when you don’t have many friends.
  52. 52. And your friend gets a glimpse of what Zenly is by experimenting its main feature.
  53. 53. With a clear CTA to download the app! Wait… I never invited anyone to join Zenly!
  54. 54. It uses screenshots as a viral tool. @mxbraud
  55. 55. Every time you take a screenshot, Zenly suggests shortcuts to share it more easily.
  56. 56. And they add a clear watermark so people know which app is used.
  57. 57. This funny video made with the video-editing app Lipp got 2M views on FB.
  58. 58. But they didn’t add a watermark and nobody ever knew it was made with an app.
  59. 59. So they added one and got 1M app downloads in 6 months thanks to the next videos. watermark
  60. 60. Watermarks!
  61. 61. 4
  62. 62. it’s creepy it kills my battery my friends are not on it it’s not really amazing it’s creepy it kills my battery my friends are not on it it’s not really amazing @mxbraud 1 2 3 4
  63. 63. For most people, location sharing is just a commodity. @mxbraud
  64. 64. Zenly triggers the magic with real-life interactions. @mxbraud
  65. 65. You get a notification every time a friend lands in another country. @mxbraud
  66. 66. @mxbraud
  67. 67. Your friend is back in town. @mxbraud Your friend is travelling abroad. You send him emojis to have a drink! You wish him a good trip! This fosters cool interactions
  68. 68. Emojis + location feels like magic. @mxbraud
  69. 69. @mxbraud My friend Thomas sent me emojis because I had locked the door and he knew I was inside.
  70. 70. Your friends know that you’re close and join you naturally. @mxbraud
  71. 71. @mxbraud My friend Antonin noticed I was around and invited me at his place.
  72. 72. @mxbraud Our house party stopped because of neighbors complaints. It evolved into a walking party with everyone following the movement via Zenly. People didn’t actually jump in the water with their phones.
  73. 73. Fun and randomness make you stick to Zenly!
  74. 74. Want to nail it too? @mxbraud
  75. 75. bit.ly/roadtoagreatproduct 70k views
  76. 76. Follow me to get the
 next product analysis! @mxbraud
  77. 77. Maxime Braud @mxbraud mx.braud@gmail.com
  78. 78. my crew

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