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Mobile Marketing Simon Vandyck Vince Vollebergh Max van Veen
Mobile Marketing MIS Simon Vandyck 23/03/12 Vince Vollebergh Max van Veen
Video
What is Mobile Marketing? According to Mobile Marketing Association (2009): “Mobile Marketing is a set of practices , that enables organizations to communicate and engage with their audience, in an interactive and relevant manner, through any mobile device or network.”
Stakeholders in MM
Current situation Becoming important in shopping habits Search for local information Search after seeing ad on phone -> Mobile ads work However: full potential not yet captured
Problem Statement How can you mobile marketing add value to your business?
Agenda 1. Introduction 2. Comparison with trad. media 3. SWOT-analysis 4. McDonalds example 5. Implementation 6. Future perspective 7. Conclusion
QR-code QR stands for quick response, and is often used in mobile marketing Plaatje van QR voor presentatie
Comparison with traditional media What is trad. Media? Framework van article Complementair DQ: denken jullie dat het op den duur gaat vervangen?

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Presentatie templates

  • 1. Mobile Marketing Simon Vandyck Vince Vollebergh Max van Veen
  • 2. Mobile Marketing MIS Simon Vandyck 23/03/12 Vince Vollebergh Max van Veen
  • 4. What is Mobile Marketing? According to Mobile Marketing Association (2009): “Mobile Marketing is a set of practices , that enables organizations to communicate and engage with their audience, in an interactive and relevant manner, through any mobile device or network.”
  • 6. Current situation Becoming important in shopping habits Search for local information Search after seeing ad on phone -> Mobile ads work However: full potential not yet captured
  • 7. Problem Statement How can you mobile marketing add value to your business?
  • 8. Agenda 1. Introduction 2. Comparison with trad. media 3. SWOT-analysis 4. McDonalds example 5. Implementation 6. Future perspective 7. Conclusion
  • 9. QR-code QR stands for quick response, and is often used in mobile marketing Plaatje van QR voor presentatie
  • 10. Comparison with traditional media What is trad. Media? Framework van article Complementair DQ: denken jullie dat het op den duur gaat vervangen?