Book Review/ Business Model Generation

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Book Review/ Business Model Generation

  1. 1. BUSINESS MODEL GENERATION‘A HANDBOOK FOR VISIONARIES, GAME CHANGERSAND CHALLENGERS’ Marianne Klein Sciences Po October 2012
  2. 2. ANOTHER KIND OF BOOK 2 authors 470 co-authors 1 creative director 77 forum discussions 1 producer 1 360 comments 1 publisher 9 966 members
  3. 3. ANOTHER KIND OF BOOK THE HUB an online writing platform for the model
  4. 4. THE BMGEN METHOD ‘A business model describes the rationale of how an organization creates, delivers, and captures value’
  5. 5. THE BMGEN METHOD
  6. 6. THE BMGEN METHOD aTOOL for analysis and design
  7. 7. THE BMGEN METHOD key partners
  8. 8. THE BMGEN METHOD key partners key activities
  9. 9. THE BMGEN METHOD key partners key activities key resources
  10. 10. THE BMGEN METHOD key partners cost structure key activities key resources
  11. 11. THE BMGEN METHOD key partners cost structure key activities value propositions key resources
  12. 12. THE BMGEN METHOD key partners cost structure key activities value propositions key resources revenue streams
  13. 13. THE BMGEN METHOD key partners cost structure customer segments key activities value propositions key resources revenue streams
  14. 14. THE BMGEN METHOD key partners cost structure customer segments key activities value propositions customer relationships key resources revenue streams
  15. 15. THE BMGEN METHOD key partners cost structure customer segments key activities value propositions customer relationships key resources revenue streams channels
  16. 16. THE BMGEN METHOD ‘In today’s climate, it’s best to assume that most business models, even suc- cessful ones, will have a short lifespan’
  17. 17. THE BMGEN METHOD mobilize ONE understand PROCESS design implement manage
  18. 18. THE BMGEN METHOD the DESIGN TECHNIQUES customer insights, ideation, visual thinking, prototyping, story telling, scenarios
  19. 19. A FOCUS ON DESIGN ‘Businesspeople don’t just need to understand designers better; they need to become designers’, Roger Martin, Rotman School of Management
  20. 20. A FOCUS ON DESIGN DESIGN attitude vs. DECISION attitude
  21. 21. BEYOND THE CANVAS Unbundling PATTERNS Long tail trends in BM innovation Multi-sided platforms Free Open BM
  22. 22. BEYOND THE CANVAS ELIMINATE/ REDUCE/ Business Model Canvas RAISE/ CREATE & Blue Ocean in 3 categories: Customer segments, Value proposition, Cost perspective
  23. 23. BEYOND THE CANVAS Team Work A book on... Work Attitude
  24. 24. BEYOND THE CANVAS PRACTICES A book that... what it PREACHES
  25. 25. BUSINESS MODEL GENERATION Thank you.

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