Presentation I gave today to the new batch of T Labs, Noida. We talked about using data to build better products

1. Product
Analy.cs
Tlabs
–
March’
15
By
@mayankdhingra
(The
Growth
Guy
–
Paytm)

2. What
is
Product
Analy.cs
Product
analy.cs
are
the
computa.onal
analyses
of
data
about
a
product.
• Passive
data
(not
explicitly
under
your
control)
• Ac.ve
data
(generated
from
your
product
that
you
have
explicitly
decided
to
capture)

3. Why
Product
Analy.cs?
That
which
is
measured
improves
–
Pearson’s
Law

4. About
Me
Previously:
Currently:

5. Build
-­‐
>
Measure
-­‐>
Learn

6. Startup
Pyramid

7. Analy.cs
Concepts
1. Segmenta.on
–
Grouping
on
a
characteris.c
(Event
&
Customer)
2.
Funnels
–
Connec.ng
mul.ple
events
together
to
analyze
the
en.re
path
3.
Cohorts
-­‐
Groups
of
customers
that
have
a
common
characteris.c
within
a
specified
.me
period
(Engagement
&
Reten.on)

8. Analy.cs
Implementa.on
1. Define
Product
Vision
–
What
is
the
problem
the
product
is
solving
for
the
user?
2. Define
KPIs
that
meet
the
Product
Vision
–
KPIs
are
derived
from
the
product
vision
and
tell
you
how
well
your
product
is
mee.ng
the
vision.
3. Define
the
metrics
that
allow
you
to
hit
your
KPIs
-­‐
Metrics
are
what
you
can
manipulate
to
hit
the
targets
set
by
KPIs
4. Define
the
funnels
(via
user
journeys)
that
affects
your
metrics
-­‐
Important
are
the
ones
that
change
the
metrics
in
some
manner

9. Metrics
• Good
Metrics
are
Compara.ve
&
Understandable
• Qualita.ve
vs
Quan.ta.ve
Metrics
• Vanity
vs
Ac.onable
Metrics
• Exploratory
vs
Repor.ng
Metrics
• Leading
vs
Lagging
Metrics
• Correlated
vs
Causal
Metrics

10. Pirate
Metrics
-­‐
AARRR

11. Aha!
Moments
1. Twiaer
-­‐
Following
30
people
2. Facebook
–
7
Friends
in
10
days
3. Zynga
–
Day
1
Reten.on
4. Dropbox
–
First
File
Upload
Categories
of
Aha!
Moments
1. Network
Density
2. Content
Added
3. Visit/Usage
Frequency

12. Aha!
Moments
Iden.fy
which
ac.ons
separate
retained
customers
from
lost
ones

13. Recommended
Links
1. How
to
build
products
users
love
(Video)
2. Facebook’s
Aha
moment,
simpler
than
you
think
3. Super
Normal
4. A
product
managers
job
5. The
only
metric
that
maaers
–
Josh
Elman
6. Inspired:
How
to
create
products
Customers
love
(Book)
7. Reten.on
is
king
–
Andrew
Chen