Retail Evolution in the Digital World

RETAIL EVOLUTION IN
THE DIGITAL WORLD
MAYANK RAHEJA
Country Manager Japan and South Asia | Verifone

2 Verifone APAC Summit 2019
Trusted Partner. Global Innovator.
For every 1 second on the Internet

Digitization of Payment … has happened

Q: Which of the following payment activities have you undertaken using your
mobile/smartphone/wearable device when shopping?
China base: 901, US base: 1039
Q: Please indicate how strongly you agree or disagree with the following
statements? China base: 853
Source: PwC, Global Consumer Insights Survey, 2018.
Some Facts…
In China, 95% had used mobile payment versus 42% of US consumers

There are more Alipay users than EU citizens.
Some Facts…
Indonesia is the fastest growing mobile commerce
market worldwide.
Source: https://blog.wirecard.com/6-surprising-facts-payment-asia-know/

Some Facts…
Source: https://blog.wirecard.com/6-surprising-facts-payment-asia-know/
• China has 1.2 Billion mobile wallet accounts.
• India counts around 450 million e-wallets users shared between companies like
Paytm, Freecharge, Mobikwik, Airtel Money.
• 2 Million mobile wallet users in Myanmar.

Yet, despite the surge of digital payments in the region, the ecosystem behind
them remains highly fragmented.
There is NO single, comprehensive end-to-end solution that creates a consistent
user experience which is faster, easier and more convenient than using a card
or cash

1905 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
THE EVOLUTION IN RETAIL INDUSTRY: THE MEDIUM & EXPERIENCE
SHOP
Mom & Pop stores
DEPARTMENT
Department Stores
Supermarkets
Supermarkets
Mall
Shopping Malls eCommerce Mobile Social Media Retailing
Need Driven Options Driven Variety Driven Experience Driven Individual Driven

6 Social Media Sites Driving Retail Sales
(And How They're Growing)
Source: https://www.dmnews.com/channel-marketing/social/article/13034506/6-social-media-sites-driving-retail-sales-and-how-theyre-growing

SHOPSTREAMING…. Where livestreaming meets shopping
on social channels
• It’s already happening in China, where it’s fueling a huge
new industry in live streaming apps.
• A growing number of small businesses are using Facebook
Live to show off and sell their wares
• Amazon, meanwhile, recently came out with an interactive
daily show, Style Code Live, for fashion and beauty
products.
• Japan has LIVE SHOP where social media influencers sell
products
Social Media Retailing: New Fad
Source: https://trendwatching.com/quarterly/2017-11/5-asian-trends-2018/

1905 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
THE EVOLUTION IN RETAIL INDUSTRY: THE TECHNOLOGY & PAYMENTS
Mechanical Cash Registers Electronic Cash Registers EFTPOS
Cloud
POS
Omnichannel POS
Credit Cards
Legacy POS
Cash Cash +
Cheques
Debit Cards
Cash + Cheques
Electronic
transfers
Mobile Wallets
Cash + Cheques
Credit Cards
Debit Cards
Wearables
Coupon &
Vouchers
Coupon
&
Vouchers

12
CHALLENGES FACING RETAILERS
TODAY
Non-Integrated
Systems
Higher Customer
Expectations
Scalability & Cost
Management

Non – Integrated System
Inventory
E- commerce
Social Media
HR/Pay Roll
Accounting
Payment

Higher customer expectations
Customer relationships
management
Seamless customer journey
between different channels
Loyalty management
Targeted marketing &
recommendation

Inventory
eCommerce
Social Media
HR / Payroll
Accounting
CRM
3 Kinds of Apps
Run business more
efficiently and drive
deeper consumer
engagement
POS APP
CONSUMER APP
MERCHANT APP

16
Industry-leading POS applications with features
that cover retail, food service and other market
segments. Merchants have the flexibility to
choose the perfect POS solution and industry-
specific solutions, tailored to their business
needs
Example App Categories
1. Order management
2. Promotional campaigns
3. Sales reports and trends
Allows merchants to take orders,
apply discounts and tips, manage
inventory, and view daily reports.
Status :
Provides merchants a cloud-
based POS, so data can be
served remotely and not stored on
any system.
.
Status :
Perfect for SMB businesses who are
looking to replace their legacy
systems with a feature-rich and
modern tablet solution.
.
Status
For merchants looking for a cost-
efficient electronic point-of-sale
system with a retailed-focused
POS.
Status :
Point of Sale POS Apps
Talech
Double Beam

17
In a highly connected world, data can do
wonders to fuel a merchant’s growth. We have
developed partnerships with apps that add
incredible value to merchants by giving them
better access to key aspects of their operations.
1. Inventory management
2. Employee management
3. Accounting and tax
Allows merchants to sell on
their website, on Facebook,
and in person through the
POS.
In Certification
Helps merchants with
employee scheduling, time
tracking, and team
communication.
In Certification
Provides merchants with
order-ahead capabilities for
their business.
Available Now
Allows merchants to manage
all their accounting activities
directly from the POS.
Available TBD
Merchant Apps

18
The rise of smartphones and online
shopping has changed consumer
expectations at brick-and-mortar stores.
Consumer apps seek to enhance the
consumer experience at the merchant's
point of sale.
1. Loyalty / CRM
2. Alternative Payments
3. Advertising
Allows merchants to create
loyalty programs for their
business.
Platform for merchants that
allows consumers to buy and
send gift cards.
Allows consumers across the UK
to donate a few pennies to a
charity when they pay.
Lets consumers rate their
experience with a business the
moment they pay.
Helps merchants unlock the
power of digital receipts for their
store with online & electronic
receipt solutions.
Allows merchants to deliver
targeted offers and content to
multiple touchpoints based on
customer-specific purchases.
Consumer Apps

Payments
Cash
Cheques & Coupons
Online Payments
Wearables
Mobile Wallets
Cards

e-Wallets / Mobile Wallets & APM’s
Source: http://fintechnews.sg/26880/mobilepayments/mobile-payments-singapore-e-wallet/

Retailing via Wearable Technology
• Only 22% of smartwatch owners have used
their smartwatch to make a purchase.
• Current Target audience: ‘on the go’
purchases currently funded by cash
• ‘Persistent’ digital identity
• Disney World’s Magic Band already allows
visitors to get on rides, pay for food and enter
their hotel rooms.
• Korean carmaker Hyundai Motor has developed
a Digital Key, which allows users to unlock and
start their Hyundai car via their smartphone.
https://www.smartpaymentassociation.com/index.php/liste-documents/public-resources/position-papers/612-wearable-tech-growing-payment-opportunity-spa-july-17/file

A UNIFIED Commerce Platform for the Future of Retail…
• Leverage one terminal for all electronic payments.
Cash
Cheques & Coupons
Online Payments
Wearables
Mobile Wallets
Cards

Scalability & Cost Management
Scaling is
expensive
Manpower

The Retail Consumer Evolution
Store Laptop Mobile Smart home
assistance…
AI driven…
anticipatory fulfillment

Smart home assistance…
Mobile
Online
Store
POS/PAYMENT
CLOUD
B2B
PLATFORMS
B2C
PLATFORMS
C2C
PLATFORMS
SOCIAL
COMMERCE
eCommerce Platforms
DISRUPTORS
LOGISTICS
3PL, ON-DEMAND,
SHIPPING AGGREGATORS

• Reliable and feature-rich software
• Cloud connected
• Information at your fingertips
• One-stop solution provide: POS, Robust Inventory Management, CRM, E-commerce, Payments
• Future proof investment
• One Device for all payment
• eCommerce enabler
• A ecosystem that remote diagnoses the problems… thus saving on infra, manpower and cost.
In Summary

1905 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
THE EVOLUTION IN RETAIL INDUSTRY: THE TECHNOLOGY & PAYMENTS
Mechanical Cash Registers Electronic Cash Registers EFTPOS
Cloud
POS
Omnichannel POS
Credit Cards
Legacy POS
Cash Cash +
Cheques
Debit Cards
Cash + Cheques
Electronic
transfers
Mobile Wallets
Cash + Cheques
Credit Cards
Debit Cards
Wearables
Coupon &
Vouchers
Coupon
&
Vouchers
Integrated POS

GlobalServicesConnector
Merchant
POS
Fully
Integrated
Semi-
Integrated
TERMINALS
Payment App
(EMV Certs)
Commerce Platform
VAS (APM’s, Loyalty,
Couponing, eReceipts,
etc.)
TERMINALS
P2PE
WORLDWIDE GATEWAYS
Data and
Reporting
Tokenization
Services
Auth. Services
Verifone Care
Verifone Purchase
Alternative Payment
Methods
Verifone Remote Key (Key
Download Service)
VHQ Estate Management
Verifone
Cloud
Services
LibraryOmni-Channel
e-Commerce
Back-end Systems &
E-Commerce Sites

Retail Evolution in the Digital World

Retail Evolution in the Digital World

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