This business plan proposes starting an olive oil farming business in India. The goals are to create a niche market for olive oil in India, cater to growing demand, and promote health awareness. The plan outlines cultivating olive trees on leased land, producing olive oil, and marketing the oil to food and healthcare industries. Financial projections estimate the farm will break even within 4-5 years and generate annual profits of over Rs. 14-16 lakhs after that point from selling the harvested olives. Risks include weather variability and labor issues, but the rewards are projected high net profit margins once production is established.

1. OM Agriculture Ltd
BUSINESS PLAN PRESENTATION
OLIVE OIL FARMING
Presented by
Mayur Surani
C1411

2. Business Goal
CREATE NICHE MARKET IN OLIVE OIL BUSINESS IN INDIA
CATER DEMAND OF INDIA'S OLIVE FRUITS
CREATE HEALTH AWARENESS
LEADER IN OLIVE OIL SUPPLIER IN INDIA
EXPANDING BUSINESS IN PAN INDIA
Mission Statement
CREATING SUSTAINABLE PRODUCTION OF AGRICULTURAL PRODUCTS AND
DELIVERING VALUE TO CUSTOMERS

3. Product : Olive Oil
• .
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USAGE OF OLIVE OIL
Medicine Food Industries
Hair Care Products Additives
Fairness Products

4. Business Objectives
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OBJECTIVES
Assured Return on Investment
Carefully Maintenance till 4-5 years
Capturing 50% market share in Gujarat
Steady Long term growth
Creating New Market
Coordination among staff

5. Market Summary
Indian Olive Oil Consumption 120 Tones
Production in India 2-30 Tones
Import Average 110
Production Growth rate 25%
Key Import Country Spain, Italy , Israel, Greece
Existing Market in India Rajasthan and Gujarat
Target Customers Oil Mills , Food corporation of India
Emerging market North and Pan India
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Sources: www.rol.com

6. Industry Analysis
- Food Industry
- Healthcare Industry
- PPP farming in Rajasthan
- Unorganized Market
- Few Players
- Dependent on Import
Marketplace Analysis
-Emerging Market in India
-Sales territory : Guj, MHA, Raj, MH
-Growth rate :10% Annually
-Players: ROL and Local Farmers
-Issue : Oil Quality , Demand-
Supply
Customer Analysis
- Target customers: Oil Mills ,FCI
- Target Segment : Food Oil Industry
- Customer Types: Distributors
Competitor Analysis
- ROL Top Competitor
- Unorganized Farmers
- Price Sensitive
- Commodities Brand
- Virgin Oil Fruits
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Market Research

7. Strategic Plan
Short Term Consideration
- Cultivation in Bulk Quantities
- Distribute to Miller
- Extended Olive Fruits Brand
- Using distributers in Beginning
- Target: Hotel, healthcare Sector
Long Term Consideration
- Multiband Olive Commodities
- Unique brand Expansion
- Creating Social Awareness
Obtaining Product
- Virgin Brand Olive Oil
- Start up new Olive Oil facilities
- Creating New Facilities
- Factors affecting Business
Activities i.e.
Labor Expensive, Insurance,
Farming , Milling , Warehousing
Future Extension
- North West Front
- South West Front
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8. Marketing Product
Product strategy
- Multi-brand Olive Oil
- Whole Sale and Retails
- Push strategy
Price Strategy
- Cost of Production
- Net Profit Margin
- Different Price for WS and Retail
- Distributors Margin
Place Strategy
- Direct End Marketing
- Commission broker
- Multi- State Distribution
Promotional Strategy
- Marketing Message in Industry
- Social Media
- Agro-Trade Fairs
- Local Market Yards
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9. Sales Forecast
- Sales volumes and revenue V/s Sales Expenses
- Marketing Expenses
- Logistic Expenses
- Break Even for Production and Sale
- Variable Factors i.e Market Demand , weather , Production Capacity
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Operations
- Operational Costs: Farming , Logistic, sales , Consult anting
- Workforce: Farm helpers, Consultant, Drivers for deliveries
- Worker safety , Pay Roll Waste Management, Compliance with States
- Publishing Open success Stories

10. Management
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MANAGING DIRECTOR
AGROTECH MANAGER HR MANAGER
To coordinate with
Plan with HR
Manager
Get vital Business
Idea
Manage Contract
Labors
Manage Financial
Transactions and
Accounts
ACCOUNT MANAGER

11. Opportunities
PROBLEMS OPPORTUNITIES
Selection of Agricultural Land First Mover Advantages
Irrigation System Penetrating Local Market
Certified Seeds Cost Efficient Production
Lack of Olive Crop Knowledge Availing Subsidiary on Seeds
Limited R&D Scope Very Strong ROI
Scattered Market
Lack of SCM
Unawareness of Market Yards
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12. Business Concept
Particulars Remarks
Location South Gujarat : Valsad, Navsari, Kutch
Total Area 10 Hectares(100,000 sq.m² )
Land Acquisition Lease for 10 years
Auxiliary Expenses Seeds, Water ,Technological Equipment ,
Electricity , Security, Ware House,
Expected ROI Time 4 Years
Actual Area of Farming 8 Hectares
No of Olive Plants 250-300/ Hectares (Average 2250 Trees)
Average cost / tree 40
Aprox.Cost Rs.90,000
Partner country -Israel
Partner Company Rajasthan Olive Limited
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13. Financial Plan
Fixed Cost Approximately Cost
Equipment Cost 30,000
Fertilizer cost 50,000
Land Leasing Cost* 3,80,000 for 10 years
Water irrigation cost 30, 000
Plant cost 70,000
5,60,000
VARIABLE COST Approximately Cost/ Year
Salary of Employees* 2,00,000
Labor Cost 10,000
Maintenance Cost 30,000
Administrative Cost* 70,000
Miscellaneous Cost + Surplus 30,000 + 2,00,000
3,40,000: + 2,00,000
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14. Financial Plan
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Land 8 hectares
Total Olive trees 2250
Average yield / Tree 30-50 kgs
Estimated cultivation 77,000 kgs
Life cycle of Olive Farm 45 -50 years
Average return / year after
4 -5 years
14-16 lakhs !!!!!!!!!!!!

15. Sources of Finance
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Initial capital Needed : 4,00,000 4,00,000
Agricultural Loan Up to 5,00,000*
Investment Type Incremental
Subsidy on Special Crops* Up to 50,000*

16. Resource Requirements
Resources Particulars
Workforces Semi-Skilled Labors
Technological Modern Farming Tools (On Lease)
Financial Personal Investment, Agricultural Loan,
Angel Investors
Distribution Coordination with Market Yards
Cultivating Land Horticulture Land
Commodities Future Price Auction*
i.e.: 1 kg of Olive Fruit = Rs. 50
2250*35*50= > 40,00,000!!!!
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17. Risks and Rewards
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RISK Remark
Weather Variable
Irrigation System Pre-Plan required
Crops Failure Insurance
Labor Shortage Manageable
Insurance Yes
Sales Using Effective Marketing Strategies
to Maximize
After 5 Years
2020 40,00,000
2021 40,00,000
Net Profit Margin Nearly 400% Annually

18. THANK YOU
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