1. FEEDBACK
Q. Define feedback, why is it
important? What are the
characteristics of effective
feedback?
ANSWER
It is the reaction of the receiver which
indicates successful (or unsuccessful)
receipt, understanding and
interpretation of message by the
intended recipient.
Importance of feedback
Feedback is of vital importance in
communication. It helps the sender
make sure that:
1.The message has been received by
the intended recipient and not lost or
ignored.

2. 2.The message has been correctly
understood and interpreted by the
recipient i.e. in the same form and
context in which it is sent
3.The message has achieved it’s
purpose
Characteristics of effective
feedback
1. It is timely, a feedback given too
late may no longer be useful for the
sender
2. It is appropriate and user targeted
i.e. it suits the specific needs of the
sender of the message e.g. providing
only requested information.
3. It is clear and not prone to
misinterpretation e.g. does not
signify dual meaning
4. It does not represent bias on the part
of the person initiating it

3. 5.It appears to be from the intended
recipient of the original message
6.It provides some new information,
receipt of information already
known may lead to frustration