You know you need a content strategy for your brand, but where do you even start? Here's your content strategy starter kit, straight from McMURRY/TMG's Chief Content Officer, Kim Caviness.
3. 3CONFIDENTIAL
It’s the primary way people are going
to learn about you. And it works to
convert prospects into customers.
Source: http://www.demandmetric.com/content/content-marketing-infographic
4. 4CONFIDENTIAL
70% 60%
Prefer getting
to know a
company via
articles rather
than ads
Feel more
positive about
a company
after reading
custom content
on its site
67%
Trust
editorial
content
56%
Will take
action based
on content,
higher than
any other
form of
advertising
Customers...
Source: http://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/
Source: http://www.nielsen.com/us/en/newswire/2013/just-do-it-consumer-trust-in-advertising-and-willingness-to-ta.html
7. 7CONFIDENTIAL
A:Do NOT blog, tweet, pin, vine or jump
from space until after you dig deep,
REALLY deep, and identify the perfectly
right-for-your-brand content strategy.
25. 25CONFIDENTIAL
Year-over-year
growth in unique
site traffic is 7.8x
higher for content
marketing leaders
compared to
followers
(19.7% vs 2.5%).
Website conversion
rate is nearly 6x
higher for content
marketing adopters
than non-adopters
(2.9% vs 0.5%).
Source: Crossing the Chaos: Managing Content Marketing Transformation, The Aberdeen Group
Content Leaders See Results
26. 26CONFIDENTIAL
64%
Only 38% of companies
have a content strategy report.
Source: http://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/
Source: http://www.nielsen.com/us/en/newswire/2013/just-do-it-consumer-trust-in-advertising-and-willingness-to-ta.html
38%
Yet...
Are you in the 64% that doesn’t?
Don’t let this happen to your amazing brand.