This document discusses lessons learned about social media use on university campuses. It provides six lessons: 1) Social media is a conversation that may or may not include you; 2) Lead by positive example on social media; 3) Social media works best when integrated across departments and groups; 4) Build community engagement through social media; 5) Approach social media use scientifically by defining goals and testing approaches; and 6) Develop a strategic social media plan that is worth prioritizing resources. The document uses analogies and personal anecdotes to illustrate lessons about effectively utilizing social media at universities.
4. SOCIAL MEDIA is like
TEEN SEX
- Everyone wants to do it
- No one actually knows how
- When finally done, there is
surprise it’s not better
- Avinash Kaushik, Analytics evangelist, Google
6. Ryan McNutt, 2000
• Girls are
awesome
• I have no idea
what to do
about that
• I better figure
something out
5
7. Ryan McNutt, 2000 Dalhousie University, 2007
• Girls are
awesome
• I have no idea
what to do
about that
• I better figure
something out
5
8. Ryan McNutt, 2000 Dalhousie University, 2007
• Girls are
awesome
• I have no idea
what to do
about that
• I better figure
something out
5
9. Ryan McNutt, 2000 Dalhousie University, 2007
• Girls are • Social media is
awesome awesome
• I have no idea • We have no idea
what to do what to do about
about that that
• I better figure • We better figure
something out something out
5
23. Summary
It’s your conversation, with or without you
Lead by example
Integration is everything
Build capacity by building community
Be a scientist
Strategy is a luxury worth fighting for
19
24. THE END
...questions?
Presentation prep soundtrack
Ryan McNutt
ryan.mcnutt@dal.ca
@ryanmcnutt
mcnutt.wordpress.com
Dismemberment Plan The National Hannah Georgas Linkedin.com/in/ryanmcnutt
Emergency and I High Violet This is Good
Shad LCD Soundsystem Caribou
TSOL This is Happening Swim
