2. Introduction
What is digital marketing?
Digital marketing is the marketing of products or services
using digital technology,mainly on the internet,but also
including mobile phones display advertising and any other
digital medium.
3. Digital Marketing Benefits
➢ Reaching the right audience
➢ To engage with your audience
➢ To motivate your audience to take action
➢ Efficient spending on your campaign
➢ Return on investment
❖ Digital marketing goal
Digital marketing is about generating sales & capturing leads
from customers that are searching on internet for answers
4. Digital Marketing Consist Of
❏ Search engine optimization (SEO)
❏ Social media marketing (SMM)
❏ Pay per click (PPC)
❏ Display advertising (banner ads)
❏ Content marketing
❏ Online reputation management
❏ Email marketing
❏ Website design (user experience)
5. Search Engine Optimization
Search engine optimization (SEO) is the
process of getting traffic from the “free”,
“organic” or natural listing on search engine
All major search engine like google,yahoo
and bing have search result where web
pages,videos or local listing are shown
on the rank based.
7. Search Engine Optimization Strategy
➢ Keyword research (what keyword are you
going to target).
➢ Unique and relevant titles on every page.
➢ Create great unique content.
➢ Name images to what they represent.
➢ Build link intelligently.
➢ Make SEO friendly URL’s
8. Social Media Marketing (SMM)
“Social media marketing is a form of internet
marketing that utilize social networking
websites as a marketing tool”.
The goal of SMM is to produce content that
user will share with their social network to
help a company increase brand exposure and
broaden customer reach.
10. Social Media Marketing(SMM) Strategy
Social media marketing strategy should never start with technology
part.The post method is an excellent starting point for any SMM
campaign.
The Post method stands for“people,objectives, strategy, technology
➔ People : Do you know who your target audience is?
➔ Objective : What do you want to accomplish with your SMM
campaign.
➔ Strategy : How will things be different after launch your SMM.
11. PPC(Pay Per Click)
Pay-per-click (PPC) is a type of sponsored
online advertising that is used on a wide range
of websites, including search engine where the
advertiser only pays if a user click on their ad.
Hence the title,”pay per click”.
14. Facebook’s Power Editor
Facebook’s Power Editor is an advanced
tool that helps business efficiently manage
multiple campaign and ads on facebook.
You can create, edit, manage and optimised
ad across large number of different ads
account and pages.
16. Twitter Audience Platform
The twitter audience platform allows
advertiser to take add that are already
running on twitter and push them to a
larger mobile audience through twitter’s
extensive publisher network.
18. AdRoll
AdRoll is a digital marketing technology
platform that specializes in retargetting.It
utilize different platform such as mobile,
social media using advanced tools.
You can reach your customers across any
device,app, or browser, with access to
more than 500 ad exchange.
20. Conclusion
The study started with the aim to analyse the different issues
related to the digital marketing ,based on the discussion it has been
found that in case of the digital marketing the most important
aspect is to connect with the users.The leader of engagement has
shown the approaches to attach with the customer.
