2. VISION:
“To be the most trusted and preferred finance
service provider worldwide.”
My SBI
My customer first
First in customer satisfaction
MISSION:
We will be prompt, polite & proactive with our customers.
We will speak the language of young India.
We will go beyond the call of duty to make our customers feel valued.
We will be of service even in the remotest part of our country.
We will create products and services that help our customers achieve their goals.
We will imbibe state of the art technology to drive excellence
Fig: state bank of india
3. 3
TAGLINE:
The Nation Banks on us; Pure Banking Nothing Else; with you all the way
OWNER:
It consists of more than one owner. because it is a public sector company. around 56.92% of
share are under government of india,10.94% of share are under
FLLS/GDRs/OCBs/NRIs,10.63% of share are under bank and insurance companies,13.72%
of share are under mutual funds and UTI and rest of share are under others.
Objectives:
The State Bank of India has been established to operate on the normal
commercial principles, with the only difference that, unlike other commercial
banks in the country, it takes into consideration and responds in a
progressively liberal manner the financial requirements of cooperative
institutions and small scale industries, particularly in the rural areas of the
country.
4. TWITTER
Mission:
“To give everyone the power to create and share ideas and information, instantly, without barriers. ”The
technology company aims to remove communication barriers and help people connect with one another.
What's more heartwarming than that?
we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly
without barriers. Our business and revenue will always follow that mission in ways that improve – and do
not detract from – a free and global conversation..
Vision:
A likely vision for Twitter is for it to be a premiere micro-sharing platform. The singular thing that distinguishes
Twitter from blogs, RSS, IM, email, etc. is synergy. It is the synergy between people's individual streams that
makes Twitter special. This happens because of an increasingly large and diverse user base, because of
retweeting and other meme-spreading mechanisms, and because of serendipitous interactions and
spontaneous conversations.
A free, open platform of people engaging each other will contain valuable information about social networks
and conversational markets. A simple example was negative discussion of the Super Bowl ad by GoDaddy.
But one can imagine many more complicated research and analysis projects, and numerous ways to
monetize subsequent research products for client brands willing to pay:
5. 5OWNER:
Jack dorsey has been CEO of social media firm twitter..
Objective:
First and foremost is to grow an engaged and relevant following
1 Almost as important as #1 is… if you haven’t started already, start NOW!
2. Generating brand awareness and business leads
3. Servicing customers and lowering customer service inquires via traditional channels
4. Expanding reach and creating buzz
5. Sharing thought-leadership & participating in industry conversation
6. Gaining competitive intelligence
7. Monitoring your brand’s reputation in real time
8. Building relationships with community
9. Distributing rich SEO content
10. Offering special discounts, white papers, blog posts
11. Crowdsourcing ideas, products, etc.
12. Finding, cultivating influencers and brand advocate
Fig : twitter
TAGLINE:
“See what’s happening” and visual refresh that highlights”the diversity and
expressiveness in all it’s colour and vibrancy
6. TITAN
MISSION:
To create wealth for all our stakeholders by building
highly successful businesses based on a customer-centric
approach, and to contribute to the community
VISION:
To be a world-class, innovative, progressive organization and to
build India’s most desirable brands.
Fig: titan
7. 7
OBJECTIVE:
The main objective of the company is to manufacture analog electronic
watches with a choice of
over 150 designs. - The Company undertook to set up a plant for the
manufacture of quartz analog
electronic watches in the State Industries Promotion Corporation of
Tamil Nadu.
Titan Company Ltd - Titan adds one more feather to its Manufacturing Excellence:
Commences World Class Stainless Steel Case production in
Coimbatore.
-Maison Montblanc has entered into a partnership with Titan Company Ltd.
-Titan Company Ltd and HP has entered into a partnership
-Titan Company Ltd Joint Venture with Montblanc Services B.V, Netherlands -
Continuous Disclosure.
-Titan Company announced a Voluntary Retirement Scheme (VRS) for its
employees, aiming to reduce head count in order to improve
productivity.
-Titan introduces satellite lens manufacturing facility.
8. 8
COCA COLA
Our Mission:
Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Our Vision:
Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in
order to continue achieving sustainable, quality growth.
TAGLINE: “Taste the feeling”
OWNER:
James quincy is the chairman and CEO of the coca cola company.
Fig: coca cola
9. Objectives:
The main objectives for the Coca-Cola Company are to be globally known as a business that conducts
business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow's
world. By having these objectives, it forms the foundation for companies in the decision making process.
Strategies and Tactics
The Coca-Cola company aims to be globally known, they do this by targeting different areas across the
globe with different products, gaining their brand name and popularity.
All the bottling partners work closely with their customers such as convenience stores, grocery stores,
movie theaters and street vendors to create and use localized strategies developed in partnership with
the Company.
Their competition with other beverage companies are also narrowed down as they own various brands
that could be possible competition.
For example, the company sells Coke without the competition of other popular soft drink brands like
Sprite and Fanta because the company owns those brands as well.
The company often reviews and evaluates their business plans and performance to improve their
earnings and analyze their competitive position in the market. They make decisions in realigning their
business models to match the objectives of the company by using strategies and tactics in the analysis
of their performance.
10. 10
Mission:
“We will devote our human resources and technology to
create superior products and services, thereby contributing to a global society”
Samsung focuses on the
following components in its corporate mission:
1. Human resources and technological resources
2. Superiority of products and services
3. Improvement of the global society
SAMSUNG
VISION:
“Inspire the world with our innovative technologies, products
and design that enrich people’s lives and contribute to social prosperity by
creating a new future.” The company extensively implements this statement
throughout its subsidiaries’ operations in the
consumer electronics, computing technology, and semiconductors industries. The
following
components are contained in Samsung’s vision statement:
1. Global inspiration
2. Innovation
3. Improvement of lives and future social prosperity
Fig: samsung
11. Objective:
objective of the Samsung that the future of electronics is inspiring the world and create
the future. The objective of the company is to lead innovations in technology, solution and product that
inspire communities all over the world to create a better world (SAMSUNG, 2014). The company is
dedicated to offering new values and standards in the industry and people as well as fulfil the values of its
employees, partners and clients. Samsung Electronics wants to produce a future that is promising and join the
different countries people together through technology. Moreover, the Samsung objective of 2020 is to
achieve annual sales of USD 400 billion and develop brand value of Samsung Electronics among the top five in
the world. Samsung main pillars of organizational culture are creativity, partnership and great people. The
company mainly focused on delivering the world’s best quality products and services through innovative
process and operational excellence (Michell, 2010). Moreover, Samsung looks forward in healthcare and
biotechnology areas to exploring its business in these segments. The company will look for continuous
improve its capacity, competitiveness and innovation. Although, Secondary market research is re-use of a
second party of any data collected by a first party or parties. So the above discussion explains a manner of
secondary market research.
TAGLINE:
"Imagine the amazing things we can build."
OWNER:
Lee Byug chul is the owner of south korea’s biggest family run conglomerates.