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PRESENTED BY MASON JACOB
HowTo
WebDesign
ForFree
03 November 2020
HOW TO
DESIGN A
WEBSITE IN 8
SIMPLE STEPS!
Designing your own website.
Seems daunting, doesn’t it? Well,
fear not. Our guide will show you
how anyone can build a website –
with just a few pointers!
signing up online at
www.dynamicsalessolutions.co.uk
Web
Design
D y n a m i c S a l e s
S o l u t i o n s
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
How To Design
A Website in
8 Simple Steps
COME AND JOIN US
TODAY!
Designing your own website. Seems daunting, doesn’t it?
Well, fear not. Our guide will show you how anyone can
build a website – with just a few pointers!
Research the Latest Web Design Trends
Define Your Site’s Purpose & Strategy
Choose Your Platform
Select a Template and Start Customizing
Decide on Your Branding
Add In and Optimize Your Content
Publish Your Website
Analyze and Improve
1.
2.
3.
4.
5.
6.
7.
8.
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Define Your
Site’s Purpose
& Strategy
It sounds like such a simple point to make, but before you
jump head-first into designing your website, you first need
to be clear on its purpose.
Beyond simply knowing your industry and defining a
content strategy, you need to think about what your USP
(unique selling point) is, and how you want to come across.
1.
People aren’t stupid. If you put yourself out there just to
make a profit or raise your own profile, people will see
through it. Your website’s design is directly linked to your
brand, and it needs to come across as authentic and
engaging.
P U N I T R E N J E N , D E L O I T T E
“An organization’s ‘culture
of purpose’ answers the
critical questions of who it is
and why it exists. They have
a culture of purpose beyond
making a profit.”
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Research the
Latest Web
Design Trends
Web design evolves quickly, but there are some more
prevalent trends you can learn from. At this point, it’s
important to note that just because a web trend is current, it
doesn’t mean it’s necessarily right for you.
48% of people cite design as the most important factor of a
website, so it’s important to take your time and look at what
competitors are doing. Each sector will have different styles,
so it’s vital you know whether you want to fit into your
industry, or disrupt it.
2.
Alex Vasili – a leading brand expert – believes you should
always research by industry, rather than age or gender.
When speaking to us about web design, he said:
A L E X V A S I L I , B R A N D M A N A G E R
“If you’re trying to disrupt,
then you want something
completely different to what
the sector is offering. But if
you’re trying to fit in, there
are clear patterns.
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Choose Your
Platform
The first thing that springs to mind when you think of
quality web design is a professional agency, right? And
while top companies largely do a great job, they can be eye-
wateringly expensive.
Luckily, there is another way: website builders and
ecommerce platforms. These are DIY online tools that allow
you to create and design your own website – without needing
to know a single line of code!
3.
Below, we’ll run through the top three options for both
regular websites and online stores. First, though, let’s
address the elephant in the room: WordPress.
strikingly
WordPress
Wix
Squarespace
Weebly
Shopify
Wix eCommerce
BigCommerce
1.
2.
3.
4.
5.
6.
7.
8.
Best Website Making Sites 2021 :
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Select a
Template & Start
Customizing
Now you’re clear on your site’s purpose, clued up on the
latest web design trends, and have a platform in mind, you
should have a much better idea of what you need from a
template.
A template, sometimes referred to as a theme, is the layout
of your site. Think of a template like the structure of your
house – it forms its basic appearance, before you fill it with
all your belongings.
4.
Templates are usually divided into industry categories,
making it super simple to sift through them and find ones
that are relevant to you.
For example, if you wanted a website for your new coffee
shop, you may browse the templates listed under ‘cafe’. Most
of these will already have a contact form, menu page, and
contact details built into the template, as they are all related
to what a cafe website would require.
All templates can be previewed before you begin editing, so
you can get a clear idea of what it looks like – and, more
importantly, whether it fits your needs.
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Decide on
Your
Branding
The time has come to start designing your website! Now,
let’s put what we’ve learned into practice.
When designing your site, you should think about how
everything you do relates to your overall brand. Everything
from the color scheme to font style and imagery play a part
in telling your brand’s story. It’s important they’re all
sending the same message.
5.
Font Style
Color Scheme
Imagery
1.
2.
3.
Decide on Your Branding Guide 2021 :
L E A T R I C E E I S E M A N D I R E C T O R
"Color is an equalizing lens
through which we
experience our natural and
digital realities and this is
particularly true for Living
Coral."
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Add In and
Optimize
Your Content
So, now you know what you want to add to your website,
there are two things you need to think about: positioning
and optimization.
Positioning refers to where your content sits on each page,
and how it’s laid out. Optimization, meanwhile, is the
process of tweaking content to help it rank higher on search
engines, such as Google or Bing.
6.
Optimization
Positioning
Metadata
Image Compression
Image Alt Text
Mobile Responsiveness
Internal Linking
1.
2.
3.
4.
5.
6.
7.
Best Way Optimize Your Content 2021 :
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Publish Your
Website
7.
At this point, let’s have a quick recap of what you should
have done by now:
1.
2.
3.
4.
5.
6.
7.
Researched the latest web design trends
Established your website’s purpose
Settled on a platform & theme to build your website
Decided on your branding
Created your website and optimized its content
All your content is readable and easy to find
Your site looks great across desktop, mobile, and tablet
Best Way Optimize Your Content 2021 :
Phone: 01452 534860
Email: hello@dynamicsalessolutions.co.uk
Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET
Website: www.dynamicsalessolutions.co.uk
Analyze and
Improve
8.
Congratulations! You’re now the proud owner of a live
website. You can kick back and relax now, right? Well, not
quite.
It’s important to keep track of how your website is
performing. Without meaning to sound like a pushy
personal trainer, you have to keep working and improving!
Most platforms have their own built-in analytics, or at least
have an app you can install. Alternatively, you can connect
your site to Google Analytics, so you can track things like:
The amount of time users are spending on each page
How many page views you’re getting
What your bounce rate is
Conversion rate (for ecommerce)
1.
2.
3.
4.
The truth is, a web designer’s job is never truly done. If you
just sit back and admire your work, others will overtake
you.
We’re not suggesting you need to be making by-the-minute
changes, but keeping on top of your site’s performance and
shifts in web design trends will go a long way.
LEARNING
REVIEW TODAY
tips + resources
for parents teaching
for beginners.
Define Your Site’s
Purpose and Strategy
Research the Latest
Web Design Trends
Choose Your Platform Select a Template and
Start Customizing
Decide on Your
Branding
Add In and Optimize
Your Content
Publish Your Website Analyze and Improve
ABOUT ME
We are the creative agency that thinks
commercially first, you see anybody can
design a website but we're different.
CONTACT ME
01452 534860
hello@dynamicsalessolutions.co.uk
Gloucester GL3 4ET, UK
OUR SERVICES
DESIGNED WITH YOUR INDUSTRY IN MIND
MOBILE OPTIMISED
SALES ORIENTATED
INTERESTS
DRAWING DESIGNING CONTENT
You’re now armed with the essentials for
designing a website. Let’s look at those steps
one more time.
SKILLS
ILLUSTRATION
GRAPHIC
DESIGN
COPYWRITING WEB
DESIGN
MOBILE
APP
DESIGN
www.dynamicsalessolutions.co.uk
FUTURE PROOF
SEARCH ENGINE OPTIMISATION
SECURITY UPDATES
HOSTING INCLUDED

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How To Web Design For Free | Learn Website Design Easily

  • 1. PRESENTED BY MASON JACOB HowTo WebDesign ForFree 03 November 2020 HOW TO DESIGN A WEBSITE IN 8 SIMPLE STEPS! Designing your own website. Seems daunting, doesn’t it? Well, fear not. Our guide will show you how anyone can build a website – with just a few pointers! signing up online at www.dynamicsalessolutions.co.uk
  • 2. Web Design D y n a m i c S a l e s S o l u t i o n s Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk
  • 3. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk How To Design A Website in 8 Simple Steps COME AND JOIN US TODAY! Designing your own website. Seems daunting, doesn’t it? Well, fear not. Our guide will show you how anyone can build a website – with just a few pointers! Research the Latest Web Design Trends Define Your Site’s Purpose & Strategy Choose Your Platform Select a Template and Start Customizing Decide on Your Branding Add In and Optimize Your Content Publish Your Website Analyze and Improve 1. 2. 3. 4. 5. 6. 7. 8.
  • 4. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Define Your Site’s Purpose & Strategy It sounds like such a simple point to make, but before you jump head-first into designing your website, you first need to be clear on its purpose. Beyond simply knowing your industry and defining a content strategy, you need to think about what your USP (unique selling point) is, and how you want to come across. 1. People aren’t stupid. If you put yourself out there just to make a profit or raise your own profile, people will see through it. Your website’s design is directly linked to your brand, and it needs to come across as authentic and engaging. P U N I T R E N J E N , D E L O I T T E “An organization’s ‘culture of purpose’ answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit.”
  • 5. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Research the Latest Web Design Trends Web design evolves quickly, but there are some more prevalent trends you can learn from. At this point, it’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you. 48% of people cite design as the most important factor of a website, so it’s important to take your time and look at what competitors are doing. Each sector will have different styles, so it’s vital you know whether you want to fit into your industry, or disrupt it. 2. Alex Vasili – a leading brand expert – believes you should always research by industry, rather than age or gender. When speaking to us about web design, he said: A L E X V A S I L I , B R A N D M A N A G E R “If you’re trying to disrupt, then you want something completely different to what the sector is offering. But if you’re trying to fit in, there are clear patterns.
  • 6. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Choose Your Platform The first thing that springs to mind when you think of quality web design is a professional agency, right? And while top companies largely do a great job, they can be eye- wateringly expensive. Luckily, there is another way: website builders and ecommerce platforms. These are DIY online tools that allow you to create and design your own website – without needing to know a single line of code! 3. Below, we’ll run through the top three options for both regular websites and online stores. First, though, let’s address the elephant in the room: WordPress. strikingly WordPress Wix Squarespace Weebly Shopify Wix eCommerce BigCommerce 1. 2. 3. 4. 5. 6. 7. 8. Best Website Making Sites 2021 :
  • 7. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Select a Template & Start Customizing Now you’re clear on your site’s purpose, clued up on the latest web design trends, and have a platform in mind, you should have a much better idea of what you need from a template. A template, sometimes referred to as a theme, is the layout of your site. Think of a template like the structure of your house – it forms its basic appearance, before you fill it with all your belongings. 4. Templates are usually divided into industry categories, making it super simple to sift through them and find ones that are relevant to you. For example, if you wanted a website for your new coffee shop, you may browse the templates listed under ‘cafe’. Most of these will already have a contact form, menu page, and contact details built into the template, as they are all related to what a cafe website would require. All templates can be previewed before you begin editing, so you can get a clear idea of what it looks like – and, more importantly, whether it fits your needs.
  • 8. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Decide on Your Branding The time has come to start designing your website! Now, let’s put what we’ve learned into practice. When designing your site, you should think about how everything you do relates to your overall brand. Everything from the color scheme to font style and imagery play a part in telling your brand’s story. It’s important they’re all sending the same message. 5. Font Style Color Scheme Imagery 1. 2. 3. Decide on Your Branding Guide 2021 : L E A T R I C E E I S E M A N D I R E C T O R "Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral."
  • 9. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Add In and Optimize Your Content So, now you know what you want to add to your website, there are two things you need to think about: positioning and optimization. Positioning refers to where your content sits on each page, and how it’s laid out. Optimization, meanwhile, is the process of tweaking content to help it rank higher on search engines, such as Google or Bing. 6. Optimization Positioning Metadata Image Compression Image Alt Text Mobile Responsiveness Internal Linking 1. 2. 3. 4. 5. 6. 7. Best Way Optimize Your Content 2021 :
  • 10. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Publish Your Website 7. At this point, let’s have a quick recap of what you should have done by now: 1. 2. 3. 4. 5. 6. 7. Researched the latest web design trends Established your website’s purpose Settled on a platform & theme to build your website Decided on your branding Created your website and optimized its content All your content is readable and easy to find Your site looks great across desktop, mobile, and tablet Best Way Optimize Your Content 2021 :
  • 11. Phone: 01452 534860 Email: hello@dynamicsalessolutions.co.uk Address: Suite 1, Parish Council Offices, Gloucester GL3 4ET Website: www.dynamicsalessolutions.co.uk Analyze and Improve 8. Congratulations! You’re now the proud owner of a live website. You can kick back and relax now, right? Well, not quite. It’s important to keep track of how your website is performing. Without meaning to sound like a pushy personal trainer, you have to keep working and improving! Most platforms have their own built-in analytics, or at least have an app you can install. Alternatively, you can connect your site to Google Analytics, so you can track things like: The amount of time users are spending on each page How many page views you’re getting What your bounce rate is Conversion rate (for ecommerce) 1. 2. 3. 4. The truth is, a web designer’s job is never truly done. If you just sit back and admire your work, others will overtake you. We’re not suggesting you need to be making by-the-minute changes, but keeping on top of your site’s performance and shifts in web design trends will go a long way.
  • 12. LEARNING REVIEW TODAY tips + resources for parents teaching for beginners. Define Your Site’s Purpose and Strategy Research the Latest Web Design Trends Choose Your Platform Select a Template and Start Customizing Decide on Your Branding Add In and Optimize Your Content Publish Your Website Analyze and Improve
  • 13. ABOUT ME We are the creative agency that thinks commercially first, you see anybody can design a website but we're different. CONTACT ME 01452 534860 hello@dynamicsalessolutions.co.uk Gloucester GL3 4ET, UK OUR SERVICES DESIGNED WITH YOUR INDUSTRY IN MIND MOBILE OPTIMISED SALES ORIENTATED INTERESTS DRAWING DESIGNING CONTENT You’re now armed with the essentials for designing a website. Let’s look at those steps one more time. SKILLS ILLUSTRATION GRAPHIC DESIGN COPYWRITING WEB DESIGN MOBILE APP DESIGN www.dynamicsalessolutions.co.uk FUTURE PROOF SEARCH ENGINE OPTIMISATION SECURITY UPDATES HOSTING INCLUDED