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@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




The dark side of
social media 2012
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




1. ALARMBELLS   2. ANALYSIS                         3. WAY-OUT
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




 the single most frequent failure in the history of
forecasting has been grossly underestimating the
    IMPACT OF TECHNOLOGIES
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




the INFORMATION REVOLUTION came
 without an INSTRUCTION MANUAL
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




We are moving from the MECHANICAL
                                AGE OF
SPEED into the DIGITAL AGE OF REAL TIME
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




from   ATOMS to BITS
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




   1
ALARMBELLS
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




SOFTWARE is EATING THE WORLD
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




INFORMATION OVERLOAD
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




ATTENTION is SCARCE
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




CONTINUOUS PARTIAL ATTENTION
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




SNACK ECONOMY
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




EVERYONE IS ADDICTED IN 2020
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




INFORMATION is the new HARD DRUG
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




“MY WORLD DIES”
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




INFORMATION is the new RELIGION
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




from   NOISE to SIGNAL
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




  2
ANALYSIS
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




ALONE TOGETHER
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




 A squirrel dying in front of your house may be
MORE RELEVANT TO YOUR INTERESTS
     right now than people dying in Africa.
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




FILTER BUBBLE
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




MENTAL ILLNESS
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




Our overloaded brains   FREEZE
 when we have to make decisions
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




MEMORY is FADING
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




RIOTS IN LONDON
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




THIN LINE between information and SENSATION
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




REALTIME is the new PRIME TIME
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




PRIVACY is the new ATOMIC BOMB
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




SKULLCAM
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




 3
WAY-OUT
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




TECHNOLOGY is an EXTENSION OF MAN
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




 “All media are extensions of some human faculty.
Mental or physical. The wheel is an extension of the
foot. Book is an extension of the eye. Clothing is an
     extension of the skin. Electric circuitry is an
    extension of the central nervous system. The
  extension of anyone's sense, displaces the other
  senses and alters the way we think. The way we
 see the world and ourselves. When these changes
         are made, men change.” - McLuhan
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




It´s not information overload, it´s FILTER FAILURE
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




It´s not information overload, it´s INFORMATION
  OVERCONSUMPTION that´s the problem
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




SOCIAL is the NEW CAPITAL
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




SOCIAL BUSINESS
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




      For the new book
        The App Effect
   Social is the New Capital
           please visit
http://www.theappeffect.org
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




  Download the Dutch trendreport
The Darkside of Social Media 2012 at
  http://www.frankwatching.com
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




Sander Duivestein and Jaap Bloem are both working for the New
Technology Research Institute (VINT) of Sogeti. Sander and Jaap are
both authors, strategic advisors and international keynote speakers.
Their presentations are very visual, humorous, confrontational and
visionary. Please contact them for more information.



      Sander Duivestein                 Jaap Bloem
M     sander.duivestein@gmail.com       jaap.bloem@gmail.com
T     +31 6 25 02 60 20                 + 31 6 22 90 18 41
Tw    @duivestein                       @blo2m
@DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends




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The Dark Side of Social Media 2012

  • 1. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends The dark side of social media 2012
  • 2. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends 1. ALARMBELLS 2. ANALYSIS 3. WAY-OUT
  • 3. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends the single most frequent failure in the history of forecasting has been grossly underestimating the IMPACT OF TECHNOLOGIES
  • 4. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends the INFORMATION REVOLUTION came without an INSTRUCTION MANUAL
  • 5. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends We are moving from the MECHANICAL AGE OF SPEED into the DIGITAL AGE OF REAL TIME
  • 6. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends from ATOMS to BITS
  • 7. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends 1 ALARMBELLS
  • 8. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends SOFTWARE is EATING THE WORLD
  • 9. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 10. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 11. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends INFORMATION OVERLOAD
  • 12. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends ATTENTION is SCARCE
  • 13. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends CONTINUOUS PARTIAL ATTENTION
  • 14. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends SNACK ECONOMY
  • 15. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends EVERYONE IS ADDICTED IN 2020
  • 16. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends INFORMATION is the new HARD DRUG
  • 17. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 18. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends “MY WORLD DIES”
  • 19. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends INFORMATION is the new RELIGION
  • 20. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends from NOISE to SIGNAL
  • 21. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends 2 ANALYSIS
  • 22. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 23. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends ALONE TOGETHER
  • 24. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends A squirrel dying in front of your house may be MORE RELEVANT TO YOUR INTERESTS right now than people dying in Africa.
  • 25. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends FILTER BUBBLE
  • 26. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends MENTAL ILLNESS
  • 27. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends Our overloaded brains FREEZE when we have to make decisions
  • 28. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends MEMORY is FADING
  • 29. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends RIOTS IN LONDON
  • 30. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 31. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 32. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends THIN LINE between information and SENSATION
  • 33. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends REALTIME is the new PRIME TIME
  • 34. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 35. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends
  • 36. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends PRIVACY is the new ATOMIC BOMB
  • 37. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends SKULLCAM
  • 38. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends 3 WAY-OUT
  • 39. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends TECHNOLOGY is an EXTENSION OF MAN
  • 40. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends “All media are extensions of some human faculty. Mental or physical. The wheel is an extension of the foot. Book is an extension of the eye. Clothing is an extension of the skin. Electric circuitry is an extension of the central nervous system. The extension of anyone's sense, displaces the other senses and alters the way we think. The way we see the world and ourselves. When these changes are made, men change.” - McLuhan
  • 41. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends It´s not information overload, it´s FILTER FAILURE
  • 42. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends It´s not information overload, it´s INFORMATION OVERCONSUMPTION that´s the problem
  • 43. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends SOCIAL is the NEW CAPITAL
  • 44. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends SOCIAL BUSINESS
  • 45. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends For the new book The App Effect Social is the New Capital please visit http://www.theappeffect.org
  • 46. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends Download the Dutch trendreport The Darkside of Social Media 2012 at http://www.frankwatching.com
  • 47. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends Sander Duivestein and Jaap Bloem are both working for the New Technology Research Institute (VINT) of Sogeti. Sander and Jaap are both authors, strategic advisors and international keynote speakers. Their presentations are very visual, humorous, confrontational and visionary. Please contact them for more information. Sander Duivestein Jaap Bloem M sander.duivestein@gmail.com jaap.bloem@gmail.com T +31 6 25 02 60 20 + 31 6 22 90 18 41 Tw @duivestein @blo2m
  • 48. @DUIVESTEIN EN @BLO2M | Vision • Inspiration • Navigation • Trends QUESTIONS