My slides from MultiChannel 2013... About why users demand performance and will abandon your website if you fail... Research is based on extensive user panal research, with a focus on performance and task completion.
35. 0
12,5
25
37,5
50
Zalando HM V&D Tom Tailor
3,97,7
15,4
42,1
1. Buy a T-shirt 2. Review
4
45
2420
Design Speed Mobile Readiness Other
0
10
20
30
40
Zalando HM V&D Tom Tailor
8
34
15,412
6
18
54
21
Design Speed Mobile Readiness Other
Round1Round2
Many functional
issues reported
with Zalando
Mobile Only research:
- Task completion: Only use smartphone to buy a book
- N = 100, users range from 20-65
39. 0
25
50
75
100
Bol.com Selexyz Bruna Other
1. Buy a book 2. Review 3. Buy at a different store
1616
24
44
Design Speed Mobile Readiness Other
12
46
26
16
Design Speed Mobile Readiness Other
Mobile Only research:
- Task completion: Only use smartphone to buy a book
- N = 100, users range from 20-65
76. Source: Compuware, 2012, Engaging the tablet user; What to expect from web sites?
Why it matters?
77. Source: Compuware, 2012, Engaging the tablet user; What to expect from web sites?
Why it matters? 76% of mobile
consumers won’t retry more than twice
78. Source: Oracle, 2012, Customer Experience Survey
Why it matters? 89% of (mobile)
consumers will leave to the competition